Marketing School - Digital Marketing and Online Marketing Tips

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: LinkedIn growth hacks!
• [00:27] How to get engaging comments on your LinkedIn posts.
• [01:03] Unorthodox secrets of the LinkedIn algorithm.
• [01:23] Why it’s best to comment, then like.
• [02:04] Leaving people on LinkedIn.
• [02:22] What LinkedIn’s reach is based on.
• [02:50] Why short sentences are preferable.
• [03:05] A neat carousel posting tip!
• [03:29] The recommended amount of engagement.
• [03:52] The optimal time to post.
• [04:13] The reach of personal posts.
• [05:36] That’s it for today!
• [05:40] Go to levelingup.com/founders to sign up for our founders’ mastermind in February 2023.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Sign up for our founders’ mastermind: levelingup.com/founders

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• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Here’s What Messed Up Your Marketing.
• [00:26] Unpacking the biggest challenge for every marketing campaign: people.
• [01:24] Why do the best people know how to focus on the right problems?
• [02:21] Tips for building a successful marketing team.
• [03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast.
• [03:18] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:22] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Chamath Palihapitiya on the Lex Fridman Podcast
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2.
• [00:36] Views are better than no views: how to repurpose your content.
• [01:25] The power of in-person customer visits.
• [02:13] Tactics for generating more revenue from existing customers.
• [03:17] How to optimize your conversion rate by making small changes to your offer.
• [04:01] Win-win ways to leverage your partnerships.
• [05:35] That’s it for today! Don’t forget to rate, review and subscribe!
• [05:40] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 10 Things that Work in Marketing: Part 1.
• [00:48] Why we recommend hosting dinners for your clients and prospects.
• [01:27] How going live on your social platforms can get you more views.
• [02:22] The importance of community building through small events.
• [02:54] Ways you can benefit from attending conferences.
• [04:10] How to leverage short-form webinars focused on value delivery.
• [04:42] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:49] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
• [00:26] Major changes Airbnb has made to its marketing strategy in recent years.
• [01:08] Why relying on brand marketing rather than SEO is a good move.
• [02:18] The demand creation that comes with brand marketing.
• [03:28] How to leverage things like search and social while focusing on your product.
• [03:47] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:50] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• ‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com
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• Twitter @neilpatel 
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In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term.
• [00:29] Elon Musk's short time in charge so far and the changes thus far.
• [00:46] Looking at Elon's amazing track record with different projects.
• [01:22] Questions about the new features that Elon has proposed for Twitter.
• [02:14] What would success look like for Twitter and Elon?
• [03:19] The prioritization of interesting and helpful products.
• [04:18] Elon's work ethic and his history with companies like SpaceX.
• [05:02] Why we are still fans of the work that Elon does!
• [05:47] That's it for today!
• [05:53] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Elon Musk 
• MrBeast 
• SpaceX 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Twitter @neilpatel 

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In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production.
• [00:23] How Jasper can save you a lot of time and energy when writing content.
• [00:49] The power of Frame.io for streamlining your video creation processes.
• [01:18] Using Canva for template creation.
• [01:50] Planning and scheduling with Airtable.
• [02:18] How vidIQ can up your YouTube game!
• [02:54] That’s it for today!
• [03:01] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Jasper
• Frame.io
• Canva
• Airtable 
• vidIQ

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Do White Papers and Webinars Still Work?
• [00:24] Explaining exactly what white papers and webinars are. 
• [01:30] Good content works; why this rule applies to white papers and webinars.
• [02:08] Reasons that webinars have worked well for us.
• [03:10] Getting specific to boost revenue.
• [03:32] That’s it for today!
• [03:37] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: Eric's Content Plan for 2023.
• [00:38] Explaining the concept of content remixing.
• [02:19] Conferences in the new year, and the benefits we have seen doing this 2022.
• [02:49] Why you do not have to follow the trends from the content kings.
• [03:20] That is it for today!
• [03:27] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Logan Paul
• MrBeast

Leave Some Feedback:

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• Neilpatel.com

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• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play!

TIME-STAMPED SHOW NOTES:

• [00:23] Today’s topic: Neil's Content Plan for 2023.
• [00:34] Why Neil is planning to produce less content next year!
• [01:24] Current ROI for the different content avenues.
• [02:51] Neil's reach at the moment.
• [03:00] Avoiding vanity metrics in favor of direct revenue.
• [03:30] That is it for today!
• [03:32] Go to https://www.marketingschool.io for more resources.

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu