Marketing School - Digital Marketing and Online Marketing Tips

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How We Have Been Leveraging AI Writers.
• [00:25] Examples of the AI writing tools that we have been using.
• [00:53] Why Neil likes to leverage AI writes for shorter sections.
• [02:36] How to structure your prompts for the best results from your AI.
• [04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:32] To apply to our Founders Mastermind, visit https://www.levelingup.com/founders!
• [04:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Jasper
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In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here's What You Should Do.
• [00:25] An overview of the study done by Semrush and its findings on zero click trends.
• [00:41] The definition of zero-click and why it’s on the rise.
• [01:18] How to counteract the zero-click trend.
• [01:25] Tips on how to find long-tail keywords to avoid zero-click search results.
• [02:03] How to get traffic through other search engines, like Quora.
• [03:50] How building an excellent brand and community can help you combat the zero-click trend. 
• [05:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [05:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Semrush
• Ahrefs
• Quora
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes down to making the right business decision for your company, not your relationship with any one individual. Tuning in today, you’ll learn the importance of setting expectations upfront, what is at risk if hiring a friend or family member doesn’t work out, and why transparency is key, plus so much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Hire Friends or Family?
• [00:24] Why setting expectations upfront is key.
• [00:39] How to focus on who is the best fit for the job, not your personal relationships.
• [01:56] Examples that illustrate the importance of defining your outcomes.
• [03:08] What is at risk if hiring a friend or family member doesn’t work out.
• [03:28] Why we don’t suggest hiring family unless you have a big organization.
• [04:00] The importance of transparency.
• [04:15] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:19] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.
• [00:26] How Apple’s privacy changes have slashed ad ROI across platforms.
• [00:59] The impact it will have when Google follows in Apple’s footsteps.
• [02:05] How App Tracking Transparency helped Apple boost its own ad business.
• [02:58] Why you win if you have first-party data.
• [03:05] Why you need to be prepared and take an omnichannel approach to marketing.
• [03:25] The importance of building an audience and a loyal community.
• [04:03] Why you can’t rely solely on Meta or Google for digital marketing. 
• [04:16] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• ‘Google follows in Apple’s footsteps, to let users stop ad tracking on Android’
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they aren’t actually buying your products or services. Tune in today to find out how to grow your bottom line with conversion rate optimization, plus so much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Focus on Conversions and Then Traffic.
• [00:25] The disproportionate focus on traffic in marketing.
• [00:56] Why you should focus on conversions first if you want to optimize revenue.
• [01:51] How to optimize your conversion rate to grow your bottom line.
• [02:06] Why resource allocation is critical for any business.
• [02:10] An example that illustrates how focusing on traffic can be a waste of time.
• [03:31] Common metric-tracking mistakes we see companies make.
• [03:58] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:00] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us!

TIME-STAMPED SHOW NOTES:

• [00:19] Today’s topic: Why Brands Matter.
• [00:24] An example that illustrates the power of your brand story.
• [01:01] How to be a category leader by creating an amazing product and customer experience.
• [02:56] How Tesla demonstrates the importance of customer experience.
• [03:55] How Joe Rogan capitalized on making his brand an ‘experience.’
• [04:26] Why it’s important to focus on what story your brand tells.
• [04:47] Why quality of service and content are key.
• [05:07] Actionable insights for how to build a great brand using qualitative and quantitative data.
• [05:46] That’s it for today! Don’t forget to rate, review and subscribe!
• [05:47] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Leveling Up Founders
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how you can leverage them to reach more viewers, and what to look out for. For all this and more, don’t miss today’s episode!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Meta Is Adding More Ad Placements: What This Means For You.
• [00:28] Some of the new ad placements that Meta is introducing.
• [00:50] Why Meta is making these changes.
• [01:00] Opportunities and downsides of this increased ad load.
• [01:39] How Eric believes you can benefit early on.
• [02:08] What to look out for as competition increases.
• [02:40] That’s it for today! Don’t forget to rate, review and subscribe!
• [02:41] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression. Tune in as we discuss what makes an ad successful and the one key ingredient that makes the magic happen!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Key Ingredient to Successful Ads.
• [00:25] Why your creative team is so important for unique and impactful ads.
• [02:35] Examples of some of our favorite ads.
• [01:48] The structure required for successful ads.
• [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:05] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
• [03:13] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Facebook Ad Library
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You.
• [00:25] How the conversation around data privacy has evolved.
• [00:49] An overview of the new changes that Google has instituted.
• [01:00] Why Google’s changes will improve your ad quality without compromising anyone’s privacy.
• [01:12] Learn how machine learning is creating optimized targeting.
• [01:26] Why big companies like Google and Amazon can provide a roadmap for how to adapt.
• [02:57] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
• [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:02] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced videos, our favorite tools, and how to use them!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Use AI-Produced Video.
• [00:25] Learn about Imagen, Google’s new text-to-image diffusion model.
• [00:58] How text-to-image AI will help companies save money on the video editing process.
• [02:14] Examples of companies that are providing the tools for AI-generated content.
• [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:03] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Imagen
• Runway
• Stable Diffusion
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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