Marketing School - Digital Marketing and Online Marketing Tips

In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tune in to learn more about what influencer marketing can do for you!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Any Company Can Leverage Influencer Marketing.
• [00:25] How enlisting influencers can reinvigorate your company.
• [01:19] Examples of how WWE have used celebrities and influencers on their shows.
• [03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:20] Visit https://live.levelingup.com/founders for information on our next Private Founders Events!
• [03:28] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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• Quick Sprout 

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• Twitter @ericosiu

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates.
• [00:30] How media companies like The Hustle and Morning Brew achieved success.
• [01:19] Why being a media company will lead more people to your content.
• [01:59] Why you don’t need to be in the media creation business to create content about your product.
• [03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• The Hustle
• Morning Brew
• HubSpot
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they should be prioritizing instead.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Main Metrics You Should Track With Your SEO Campaign.
• [00:27] What most companies focus on when they track SEO campaigns.
• [01:02] The metrics that most companies are neglecting to track.
• [01:31] When and how to measure impressions and conversions.
• [01:43] How some of the most successful companies invest in SEO.
• [02:28] The most important metrics for tracking your SEO campaign.
• [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:31] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
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In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it tends to come at a cost. The same is true for companies. Listen to today’s episode to learn more about why you should focus on what you are known for and nurture your main ‘thing’ instead of being distracted by multiple pursuits!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Just Keep The Main Thing The Main Thing.
• [00:39] Why you should focus on what you are known for.
• [00:53] Our advice for companies that are just starting out.
• [02:00] Why larger companies can afford to experiment.
• [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:26] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
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In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to larger accounts, forming new friendships, and learning from your peers. Tune in as we discuss the benefits of working at an agency and everything the experience has to offer!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Best Way to Learn Marketing is to Work at an Agency.
• [00:38] What Eric learned from working at an agency.
• [01:26] How working at an agency allows you to access data across different industries.
• [02:02] The importance of learning how to adapt.
• [02:55] How working at an agency gives you access to training and allows you to grow.
• [03:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
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In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn how to measure your SEO and determine whether or not it’s working!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: An Early Sign Your SEO Isn't Working.
• [00:25] Why SEO is a slow and steady process.
• [00:51] How to use impressions to see whether your SEO is working.
• [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [02:15] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Google Search Console
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
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• Twitter @neilpatel 
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In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say about your copy, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Marketing Videos on Your Homepage Aren't the Best Idea.
• [00:30] Why you shouldn’t need an explainer video to describe what you do.
• [01:06] How explainer videos decrease conversions.
• [01:15] What explainer videos can teach you about the quality of your copy.
• [03:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• vidIQ
• HubSpot
• Ahrefs
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
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• Twitter @neilpatel 
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In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a sea of applicants!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Hire A-Player Marketers.
• [00:25] The benefits of hiring someone who has already accomplished what you need.
• [01:38] Why finding someone who is a good culture fit is important.
• [01:54] How to hire for outcomes.
• [02:20] The importance of creating a good job description.
• [03:38] How to hire interns and find the right fit for mid-level roles.
• [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:43] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• 37Signals
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his recent statements about podcasting and why the medium has so much to offer!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why MrBeast Thinks Podcasts Are Overpowered.
• [00:25] Some context around MrBeast’s recent statements around podcasts.
• [01:54] The current state of podcasts and how it’s growing.
• [02:12] Why you should create a podcast if you don’t currently have one.
• [02:28] The incredible retention rate that podcasts have compared to other mediums.
• [03:39] Why advertising converts so well on podcasts.
• [04:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:32] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• MrBeast on YouTube
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, what LinkedIn has planned, and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Which Social Channels Will Drive More or Less Traffic in 2023.
• [00:25] What we expect from Twitter in 2023.
• [01:05] How YouTube’s algorithm is changing and the impact it will have.
• [02:36] An overview of the amount of traffic you can expect to generate from LinkedIn.
• [03:46] Why TikTok has the potential to grow in 2023.
• [04:51] How Facebook and Instagram will continue in 2023.
• [05:35] What we predict for Pinterest and Snap in 2023.
• [05:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [06:00] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Twitter
• YouTube
• LinkedIn
• TikTok
• Instagram
• Facebook
• BeReal
• Pinterest
• Snap
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu