Marketing Should Be Fun

Onyx Storm is the fastest-selling adult novel in 20 years. 🤯

The Empyrean series (which starts with the best-selling book Fourth Wing if you've heard that title!) has been taking the world by storm, pun intended. The third book in the series, Onyx Storm, just released and we can learn SO much from the launch process, including how Rebecca Yarros stretched herself as an author/creator, the huge role user-generated content (UGC) has played, and the significance of a strong brand.

Whether you're a reader or not, we're so glad you're here for this episode and we hope you enjoy the conversation!

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What's the biggest "hack" to building a brand through content marketing?

Not stopping.

It's true! During our recents ABCs of Content Marketing, consistency came up again and again. Consistency is a huge part of how we add value, how we build trust, and how we create community.

But sometimes it's easier said than done. In today's episode, we're covering the 4 most common barriers people have to creating content consistently, and some shifts to consider for each challenge.

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

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We're keeping it casual for this one, and after a New Years Eve themed "this or that," we chat about the past year and what we saw change and continue with content marketing. It's so fun to look back on the year and evaluate the changes we saw on social (Instagram specifically), podcast performance, blog strategy, and email marketing.

Come look back on the past year with us—we hope you enjoy this conversation!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after a "this or that" about the best way to drink hot chocolate, we're diving into the details of how to use content marketing to build connection and community with your audience. Connection makes all the difference, and we hope this conversation helps you think through how you can move from talking AT your audience to talking WITH your audience.

We hope you enjoy this episode!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after a deep-dive into our Halloween traditions and perspectives on Almond Joy, we're diving into the details of how to build trust with your audience through content marketing. Growth happens through connection and relationships, and content marketing is an effective way to build relationships at-scale.

(Want to jump straight to the marketing advice? Just skip ahead to 7:50!)

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!

In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways to incorporate value into your content, and why adding value paves the way for both trust and community.

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond.

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation!

Luke Waite is the founder and principal consultant of two companies: Pomelo Coffee Consulting and The Lev Co. His background is marked by turning inefficient cafes, cold brew companies, and coffee roasters that are in the red into highly efficient companies that are solidly in the black.

In this conversation, we talk about his journey of discovering a "niche" in coffee, how he has learned to address the reality of loneliness in entrepreneurship, common mistakes he is helping coffee roasters identify in their operations, and the importance of remembering what we need as humans.

Enjoy this episode—it's a good one!

Pomelo Coffee Consulting
The Lev Co
Follow Luke on LinkedIn

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It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by over 80,000 followers on Instagram in the past two years.

In this conversation, she and Kelsie discuss the challenging part of rapid growth, how she has determined the right time to add new things to her business, the power of consistency that she's seen firsthand, how she deals with negative comments, and a TON more.

So much great insight in this episode!

Follow Tara on Instagram
Tara's Website

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

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Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed.

Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And guess what? It only took 12 years!

In this episode, Austin and Kelsie are diving into an insightful tweet MrBeast shared a couple years ago, how to respond to years when you see a dip in engagement, why consistency creates momentum for new and old content, and so much more.

We hope you find value in this episode!

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📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​