Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why.

After a "this or that" about March Madness (Austin's favorite sports event of the year!), we're sharing 2 stories of old content helping us close sales, the role old content plays in the perception of your brand even if it's not being consumed as often, and how consistency connects to a topic like this.

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In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at North Central College. Most of all, we hope this conversation is a reminder to break out of your routine every once in a while, and look for those little moments that remind you why you love what you do.

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You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal alongside the value we want to provide to our audience?

• Ep. 15: Why Human Connection & Relationships Are Key to Brand Growth
• Ep. 38: Consistently Relatable: Building a Community That Would Follow You Anywhere

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Have you seen the trend across social where brands invite you to comment a specific word leading to an automatic DM popping up in your inbox? The primary tool that makes this possible is called ManyChat, and this has been a major opportunity for many brands recently, especially on Instagram. At the start of this year, we started offering ManyChat management to our clients and have really seen it be a game-changer for engagement. Like a 1000% increase kind of game-changer...

Today we're talking about our favorite Taylor Swift albums before we dive in to how ManyChat works, why it's helpful, and what we're seeing across client accounts!

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We've got a fun one today: Kelsie's brother Kendall, Advisor & Partner at 210 Financial (and one of our clients!), is joining us to talk about their journey to growing their firm by 10x in the last 6-8 years. In this episode, Kendall walks through how they've restructured their team, how they are marketing to an audience that is primarily over 50, what it's been like to launch and host a podcast, how he has personally grown over the years, and so much more.

Learn more about 210 Financial: https://210financial.com/

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Austin recently released the 101 Affirmations coffee table book series! 🎉 Today, after a holiday-themed "This or That" about Elf on the Shelf (we really hope we don't ruin any kids' belief in Santa! 🎅🏼), Kelsie is interviewing Austin about the process of writing and releasing the books along with where the vision came from. At the end, you'll hear a reading from the first book in the series as well!

We hope you enjoy, and thank you for listening!

Grab the 101 Affirmations series at https://savagecontent.co/books --

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This week on the podcast, Austin is interviewing someone he PAYS to play Dungeons & Dragons with. That's right: Jesse William is a paid game master, someone who tells collaborative stories for a living. In this episode, you'll hear what a paid game master is, an in-depth review of why Lord of the Rings is better than Game of Thrones, how to add elements of mystery into the content you create, the journey of building a community organically, why creating content that actually excites you makes a difference, and so much more.
 
Listen in!

Find all of Jesse's links here: https://linktr.ee/jessetwilliam

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What do Taylor Swift, Nate Bargatze, and Noah Kahan have in common? They've built communities that are excited to follow them wherever they go.

In today's episode, we're exploring the connection between relatability and community, how you can take a step towards incorporating more genuine personality into your content, why the value we have to offer goes beyond the education we can offer, and much more.

We hope you enjoy this episode! 🔥

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Kelsie is here this week with a 6-minute solo episode with some GREAT encouragement for you about making sure what you do is clear to your audience. Approaching the end of the year, how can we make the best next steps simple for people? How can we balance value-centered content with clear offers?

We hope you enjoy this episode! 🔥

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While Austin is in the middle of moving this week, we wanted to compile some of the monthly videos we send to clients of Savage Content Collective and share them with YOU here on the podcast! 👏

In these videos, we cover topics like: The challenge of black-and-white analysis of content performance, leading with your personality, how to think about viral content, and remembering the shelf life of content.

We hope you enjoy this rapid-fire style of episode! 🎧

By the way, in the first video, Kelsie mentions a LinkedIn post we liked. Here's the link: https://www.linkedin.com/posts/jbonini_but-how-is-the-blog-converting-always-activity-7090717816135266304-hJNU/?utm_source=share&utm_medium=member_desktop

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