To keep yourself, your team, and your business healthy - it's occasionally necessary to "fire" a customer. In this episode I'll tell you when and how to make this decision! 

Every business owner has a handful of clients they really like working with. In this episode, I'll tell you how you can attract more of them! 

Trade shows and events can be a great source of new leads and customers for your business. Here are four strategies to help you succeed! 

It's dangerous to rely too heavily on any one marketing channel. Facebook's recent outages are a good example.

Do you have a diversified marketing system?

You HAVE TO capture contact information from potential clients and referral sources. And you have to have a system to ensure that you're staying in touch with them.

If you're not doing this, you're missing out on business. It's a big deal! 

It's important to use language specific to your target clients and customers in order to motivate action.

In this episode I'll talk you through that process. 

Networking is a great strategy for business owners who are in the early stages of growth.

But it's easy to waste a huge amount of time and energy if you're not networking strategically. In this episode I'll show you how to get the best possible return on your networking investment. 

As business owners, we're told to avoid offending anyone at all costs. And while this may be sound beginner-level advice, there are many cases where creating controversy can be a winning marketing strategy.

You may not think of the experience your business creates as part of your marketing - but it is. In this episode you'll learn why customer experience is so important - and how to create a great experience for your clients and customers. 

If your products and services look just like everyone else, your business is in trouble. How can you build a brand that's unique from the competition?