The equation of more time invested = more money is a culture cornerstone of our society but its been shown that many people labour all hours of the day for very little return. So the equation isn’t always correct- can we rearrange things to decrease time spent while increasing revenue?

There is lots of advice out there on how to excel on social media but the reality is not every hack or piece of advice is relevant to every type of business. The best way to figure out what works? Experiment and measure results.

Most companies are great but some look to take advantage of their employers. When the job description and interviews frame the job one way, but once you’ve signed and start the reality of the job can be very different. How do you know when your employer is trying to pull a fast one on you?

Actors get typecast all the time but the same thing can happen in your professional life. When you demonstrate that you are excellent at one specific skill or discipline, you or others may label you as just that one thing. What to do when you know you are capable of so much more?

Sometimes the stories we tell ourselves help define and shape how we and other perceive us. The problem is when these stories and belief limit us from reaching our full potential and attract new opportunities. Sometimes you just need to shift perspective and attack problems creatively from a different direction.

While many predicted the rise of social media would be the death of email as we know it, email and email marketing continue to thrive and play an important role in most businesses’ and entrepreneurs’ marketing mix.

But it is also more restricted than ever with anti-spam laws and regulations across most areas of the globe. So what is one of our listeners to do when they’ve inherited a large email list that may or may not be properly opted-in?

It’s no easy feat to master a discipline. It takes time and dedication to learn and then further effort of practicing and honing your craft before you can attain the coveted title of ‘Master’.

In this episode a listener is looking for the path to become a Marketing Master in order to learn all the skill necessary to launch their own Marketing agency.

In today’s day and age of digital marketing, there are countless platforms, tactics and strategies companies can implement to try to get more customers and increase their revenue. Despite all of this ‘progress’ one avenue continues to be ever dominate in swaying the minds of consumers – testimonial and referrals.

While I can spend hundreds of dollars convincing you of something, the advice of a well trusted friend can have the same effective – just with zero marketing spend.

But how do you get these testimonials? A listener has written to ask us how to go about getting this coveted recommendation for their company.

When you go into business for yourself and now it is entirely on you to put food on the table, landing that first client is both a dream come true as well as a reality test to see whether you can actually make it on your own. No pressure, its just your ego and financial future in the balance.

In this episode a listener has landed their first big client to do marketing work for and is looking for advice on what to do next.

Its time for me to dust off my magic crystal ball and look into the future to help this episode’s listen predict what the future trends and important disciplines will be in the field of marketing. While there is no such thing as a sure thing, we get into a few areas that will undoubtedly change the way we look at marketing and perhaps even the world.