Marketing Spotlight

Join us in listening to Taylor McCrackin, Pet Resort Marketing and Paid Media Team Member for PetSuites at the National Veterinary Associates.  Taylor discusses her firsthand experiences during school and how it led her to the marketing field and to continue her education with a master's degree in marketing research.  Taylor explains how her undergrad and graduate school coursework at MSU correlates and is used in her daily role today.

Join us in listening to Rick Krugh, Senior Managing Director of Large Customer Sales at Reddit.  Rick discusses the evolution of sales and how you must view sales as an art and science and not just selling goods/services.  Even in sales, marketing foundations are still important as you must understand the company's needs/wants.  Rick shares how to stand out in the competitive marketplace while interviewing and applying for jobs.

Join us in listening to Brad Sauchak, CEO and Founder at PICKMEUP LLC.  Brad discusses how taking risks pays off and helps advance your industry skills.  Brad shares how he took a personal passion and turned it into a full-time career and how his marketing background allows him to take an innovative approach to his brand.

Join us in listening to Tony Nuckolls, Senior Vice President at Rocket Mortgage.  Tony discusses his advances throughout the company and how the industry and his marketing/sales skills have improved over the years.  Tony shares how learning doesn't stop after you graduate from college; it is continuous, and learning helps you improve your company's future.

Join us in listening to Alexia Lynch, Research Consultant at Qualtrics. Alexia discusses her time at MSU and what drove her to continue her education with a Master's in Marketing Research at MSU.  Alexia shares the importance of building a strong professional network, which allowed her to experience different marketing avenues and led her to a marketing research career.

Join us in listening to Joel Beeker, Account Manager of Paid Media at January Digital.  Joel discusses his journey after graduating during the 2020 pandemic and how adaptability is key when navigating unknown circumstances.  Joel shares the importance of marketing yourself in different ways to stand out to employers when applying for jobs.

Join us in listening to Shannon Long, Founder and CEO of Brew Export & Hard Seltzer Box Co., Learn how Shannon utilized a school assignment to create a company from the ground up. Shannon shares her secrets for solving a business problem and how she learned to manage a team through her local and international work.

Join us in listening to Zach Doerr, Commercial Business Manager at Ford Motor Company. Zach discusses the importance of building strong professional networks and the role this played in his career opportunities. Be encouraged to find what will have the biggest impact on your life/career journey while staying true to yourself and listening to that inner voice.

Join us in listening to our first advertising agency guest, Bronté LaMirand, Associate Director, Wpromote.   Learn of best practices to stay on top of the ever-growing digital marketing industry and how paid media fits into a company's marketing plan, while hearing of her own personal career journey from freelancing full-time to advertising agency life.

Join us in listening to Lindsey Greve, CRM Marketing Manager at Interior Define. Lindsey shares highly valuable advice on what it is like to go from a 100+ year old company to a startup environment. Learn the importance of customer loyalty and how to stay ahead of evolving trends.