Amtower Off-Center

Marketing strategies to boost small businesses

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This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.

Topics revolved around strategies for small business growth, including:

  • understanding and controlling how your company is perceived in the market
  • using data to assess market demand for what you do
  • differentiating and carving out a niche
  • focusing your limited resources for the best ROI
  • reevaluating annually to determine if you need to pivot to grow

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    Amtower Off-CenterBy Federal News Network | Hubbard Radio
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