In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing. With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed.

Here’s what we’re diving into:

• The importance of defining and interviewing your ideal customer before launching marketing efforts
• Why strategy must come before tactics, what misfires (like unexpected rebrands) can teach us
• The power of brand positioning and competitive analysis to carve out a unique market lane
• The biggest marketing misconceptions: DIY tools don’t mean strategy; marketing and sales are different beasts
• Why operational readiness matters when scaling and how not being prepared can backfire

Connect with Len & Bob

Website: https://uptoelevenmarketing.com/

LinkedIn: Up to 11 Marketing

Bob Harms: https://www.linkedin.com/in/robert-harms-uptoelevenmarketing/

Len Silverman: https://www.linkedin.com/in/up-to-eleven-len/

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