In this heartfelt episode of Dose of Social, Lindsay and Kayla sit down with Karri Morgan, Executive Director of the Scott Hamilton CARES Foundation, to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media.

Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation focused on immunotherapy and patient-centered cancer research. From managing over 30 events a year to building high-impact content strategies, she opens up about the balance between education, fundraising, and community engagement online.

Whether you run a nonprofit or just want to lead with heart on social, this episode is filled with practical takeaways and meaningful moments—including viral posts, behind-the-scenes strategies, and why one emotional radio story unexpectedly moved donors in 30+ states.

Here’s what we’re diving into:

• How Karri met Scott Hamilton and helped him turn personal adversity into global impact
• The evolution of their social media strategy—and how it supports education, awareness, and fundraising
• Behind-the-scenes wins from the Scott Hamilton & Friends ice show
• How survivor stories and volunteer shoutouts drive the most engagement
• Balancing organic vs. sponsored content as a nonprofit
• Real talk on donor fatigue, authenticity, and staying mission-aligned on social
• Why their cancer ribbon is upside down—and how it symbolizes infinite hope

Connect with the Scott Hamilton CARES Foundation:

Website: https://scottcares.org

Instagram: @teamscottcares

Facebook: Team Scott Cares

LinkedIn: Scott Hamilton CARES Foundation

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💬 Want to be a guest or ask us a question? Reach out, we’d love to hear from you!

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.

Here’s what we’re diving into:

• How Jess and her team keep content fresh for a major tourist destination like Pigeon Forge
• Why reels and carousels are the top-performing formats for tourism brands
• How a creator-led video sparked a 50M-view campaign that directly boosted bookings
• Jess’s go-to tools for monthly content shoots—including the Osmo Pocket 3
• Best practices for working with influencers, managing UGC, and navigating trends authentically

Connect with Jess Kaplan:

Instagram: @itsjesskap

LinkedIn: Jessica Kaplan

Orange 142: Find them on Instagram, LinkedIn, and Facebook

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In this episode of Dose of Social, we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively.

Whether you’re managing one brand or a full roster of clients, this episode gives you the practical, behind-the-scenes perspective to decide if scheduling tools are worth your budget - or if Google Sheets and native tools have you covered.

Here’s what we’re diving into:

• The biggest pros and cons of scheduling tools for social media managers
• Why “post and ghost” is the fastest way to tank engagement
• Real-life mishaps from pre-scheduled content (and how to avoid them)
• Which platforms’ native schedulers are surprisingly powerful
• How scheduling can affect reach and engagement
• Our take on the “optimal posting time” debate in 2025
• How far in advance you really need to plan content

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In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.

We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.

Here’s what we’re diving into:

• The history of YouTube and why it’s still so relevant after 20 years

• How we use YouTube Shorts to repurpose content and expand reach

• What makes YouTube different from other platforms (hello, search power!)

• How to upload Shorts with the right music, keywords, and cover photos

• Why YouTube has a totally different audience you might be missing

• Our go-to tips for optimizing your channel and video descriptions

• How we’re using Shorts inside Performance Max campaigns for clients

• Why it’s okay to start with just one video (just start!)

If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.

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💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!

In this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).

What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch comedy online while balancing acting, screenwriting, and real life. Whether you’re a content creator, Southern girl at heart, or just love to laugh, this episode is a masterclass in authenticity, creative joy, and niche audience connection.

Here’s what we’re diving into:

• How Julia’s Southern roots and Broadway hustle shaped her creative journey
• The accidental origins and viral rise of the Southern Women Channel
• Her production workflow—from scripting 75 one-liners to editing with comedic rhythm
• Why staying true to culture and tone matters in niche content
• The fine line between celebrating vs. stereotyping Southern identity
• Community, burnout, and why she still treats her YouTube as a “creative playground”
• Julia’s best advice for balancing humor with respect in culturally specific content

Southern Women Channel

• Website: https://southernwomenchannel.com
• YouTube: Southern Women Channel
• Instagram: @southernwomenchannel
• Facebook: Southern Women Channel
• TikTok: @southernwomenchannel

Connect with Julia Fowler:

• Julia's Instagram: @jredfowler 
• Julia's Facebook: @Julia Fowler
• Books: Talk Southern to Me & Embrace Your Southern on Amazon

Connect with us:

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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we catch up with Kylie Wade, founder and co-CEO of Organizing for Life, to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helped her scale, systematize, and differentiate her brand.

 Here’s what we’re diving into:

• How Kylie pivoted from a career at Netflix to full-time entrepreneurship
• Why Instagram is her #1 lead source—and how she balances visuals with value
• Her three go-to content pillars: projects, process, and products
• Why she positions Organizing for Life as a full-service, luxury experience
• How one viral post about a storage unit exploded—and what she learned from the comments
• Tools and tactics she brought from tech to scale her operations as a small team
• How she approaches social proof, media releases, and visual storytelling with respect and strategy
• Advice for anyone trying to grow a service business through content—without the burnout

Connect with Kylie Wade:

• Website: organizingforlife.org
• Instagram: @organizingforlife
• Facebook: Organizing for Life

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

The conversation covers everything from social media strategy and content pillars to pricing, positioning, and how she manages the vulnerability of working in people’s homes. If you’re growing a service business and trying to stand out on social, this episode is full of tactical insights and honest perspective.

 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence.

From the difference between bookkeepers and accountants to tools for streamlining your finances, Stacey breaks down exactly what every entrepreneur should know. Whether you're DIY-ing your books or thinking about hiring help, this episode is packed with insights on building a financially sound business that can actually grow.

Here’s what we’re diving into:

• Stacey’s pivot from corporate sales to launching Lockstep Consulting
• Why bookkeeping isn’t just data entry—it’s strategic decision-making
• The top numbers every business owner should track: cash flow, AR/AP, margins
• How often you should actually be reviewing your financials
• The key difference between a bookkeeper and a tax accountant (and why you probably need both)

Connect with Stacey Hunt:

Website: https://lockstep-consulting.com/

Email: [email protected]

Connect with us:

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In this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy, a fast-growing affiliate marketing and influencer platform making waves for both brands and creators.

Emily explains why ShopMy is a game-changer in the world of influencer marketing, how it compares to older affiliate tools, and what every business owner needs to know before joining. If you’re a small business or content creator looking to monetize your product recommendations or partner more effectively with influencers, this episode is packed with practical tips.

Here’s what we’re diving into:

• What ShopMy is, how it works, and why it’s gaining popularity with creators and brands alike
• Why creators of all sizes should monetize their product recommendations through affiliate links
• The cost structure of ShopMy for brands, and why it’s more than just a subscription—it requires a gifting strategy and real engagement
• What types of businesses benefit most from ShopMy and how it can complement your paid ad strategy
• How ShopMy differs from traditional affiliate platforms like Commission Junction and why it’s easier, faster, and more transparent

Listen to More Dose of Social:

• Substack and Strategy: Turning Content into Community with Emily Raiber

Sign Up for ShopMy:

• ShopMy Platform

Connect with Emily:

• Website: emilyraibermedia.com
• Instagram: @emilyraibermedia
• Shop My Storefront: shopmy.us/emilyraibermedia

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with web designer and WordPress expert Henderson Lafond, founder of Madison Reid Creative, to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice.

Whether you're building your first site or refreshing an existing one, this conversation covers what really matters—user experience, SEO, security, and telling your brand story with clarity.

 What You’ll Learn in This Episode:

• Why every business—no matter the size—deserves a beautiful, functional website
• The essential pages and features every small business site should include

• Tips for keeping your site secure and running smoothly over time
• Common mistakes small business owners make—and how to avoid them
• What to prioritize if you're launching a site on a small budget

Connect with Henderson:

• LinkedIn: https://www.linkedin.com/in/henderson-lafond/
• Website: https://madisonreidcreative.com/
• Email: [email protected]/

• Follow Dose of Social on Instagram
• Subscribe for new episodes on Spotify and Apple Podcasts
• Learn more at doseofsocial.com

💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes.

From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.

What You’ll Learn in This Episode:

• Why LinkedIn is no longer just for job seekers and recruiters
• The top-performing content formats for 2025 (carousels, polls, and more)
• How to effectively balance personal vs. business content on LinkedIn
• The difference between long-form captions and LinkedIn Articles—and why both matter
• Tips for growing your network without being spammy
• Features you may not be using (but should), like “Notify Employees” and Activity feeds
• Etiquette for intros, comments, and connection requests

Connect with Us:

• Lindsay Mauch: LinkedIn | LTM Digital
• Kayla Perlstein: LinkedIn | Golden Bird Marketing

Follow & Subscribe:

• Follow Dose of Social on Instagram
• Subscribe for new episodes on Spotify and Apple Podcasts
• Learn more at doseofsocial.com