In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.

Here’s what we’re diving into:

• How Jess and her team keep content fresh for a major tourist destination like Pigeon Forge
• Why reels and carousels are the top-performing formats for tourism brands
• How a creator-led video sparked a 50M-view campaign that directly boosted bookings
• Jess’s go-to tools for monthly content shoots—including the Osmo Pocket 3
• Best practices for working with influencers, managing UGC, and navigating trends authentically

Connect with Jess Kaplan:

Instagram: @itsjesskap

LinkedIn: Jessica Kaplan

Orange 142: Find them on Instagram, LinkedIn, and Facebook

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