Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.

We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.

Here’s what we’re diving into:

• The history of YouTube and why it’s still so relevant after 20 years

• How we use YouTube Shorts to repurpose content and expand reach

• What makes YouTube different from other platforms (hello, search power!)

• How to upload Shorts with the right music, keywords, and cover photos

• Why YouTube has a totally different audience you might be missing

• Our go-to tips for optimizing your channel and video descriptions

• How we’re using Shorts inside Performance Max campaigns for clients

• Why it’s okay to start with just one video (just start!)

If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.

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💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!

In this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).

What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch comedy online while balancing acting, screenwriting, and real life. Whether you’re a content creator, Southern girl at heart, or just love to laugh, this episode is a masterclass in authenticity, creative joy, and niche audience connection.

Here’s what we’re diving into:

• How Julia’s Southern roots and Broadway hustle shaped her creative journey
• The accidental origins and viral rise of the Southern Women Channel
• Her production workflow—from scripting 75 one-liners to editing with comedic rhythm
• Why staying true to culture and tone matters in niche content
• The fine line between celebrating vs. stereotyping Southern identity
• Community, burnout, and why she still treats her YouTube as a “creative playground”
• Julia’s best advice for balancing humor with respect in culturally specific content

Southern Women Channel

• Website: https://southernwomenchannel.com
• YouTube: Southern Women Channel
• Instagram: @southernwomenchannel
• Facebook: Southern Women Channel
• TikTok: @southernwomenchannel

Connect with Julia Fowler:

• Julia's Instagram: @jredfowler 
• Julia's Facebook: @Julia Fowler
• Books: Talk Southern to Me & Embrace Your Southern on Amazon

Connect with us:

Follow Dose of Social on Instagram

Subscribe on Spotify

Listen on Apple Podcasts

Check out our website

💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we catch up with Kylie Wade, founder and co-CEO of Organizing for Life, to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helped her scale, systematize, and differentiate her brand.

 Here’s what we’re diving into:

• How Kylie pivoted from a career at Netflix to full-time entrepreneurship
• Why Instagram is her #1 lead source—and how she balances visuals with value
• Her three go-to content pillars: projects, process, and products
• Why she positions Organizing for Life as a full-service, luxury experience
• How one viral post about a storage unit exploded—and what she learned from the comments
• Tools and tactics she brought from tech to scale her operations as a small team
• How she approaches social proof, media releases, and visual storytelling with respect and strategy
• Advice for anyone trying to grow a service business through content—without the burnout

Connect with Kylie Wade:

• Website: organizingforlife.org
• Instagram: @organizingforlife
• Facebook: Organizing for Life

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

The conversation covers everything from social media strategy and content pillars to pricing, positioning, and how she manages the vulnerability of working in people’s homes. If you’re growing a service business and trying to stand out on social, this episode is full of tactical insights and honest perspective.

 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence.

From the difference between bookkeepers and accountants to tools for streamlining your finances, Stacey breaks down exactly what every entrepreneur should know. Whether you're DIY-ing your books or thinking about hiring help, this episode is packed with insights on building a financially sound business that can actually grow.

Here’s what we’re diving into:

• Stacey’s pivot from corporate sales to launching Lockstep Consulting
• Why bookkeeping isn’t just data entry—it’s strategic decision-making
• The top numbers every business owner should track: cash flow, AR/AP, margins
• How often you should actually be reviewing your financials
• The key difference between a bookkeeper and a tax accountant (and why you probably need both)

Connect with Stacey Hunt:

Website: https://lockstep-consulting.com/

Email: [email protected]

Connect with us:

Follow Dose of Social on Instagram

Subscribe on Spotify

Listen on Apple Podcasts

Check out our website

In this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy, a fast-growing affiliate marketing and influencer platform making waves for both brands and creators.

Emily explains why ShopMy is a game-changer in the world of influencer marketing, how it compares to older affiliate tools, and what every business owner needs to know before joining. If you’re a small business or content creator looking to monetize your product recommendations or partner more effectively with influencers, this episode is packed with practical tips.

Here’s what we’re diving into:

• What ShopMy is, how it works, and why it’s gaining popularity with creators and brands alike
• Why creators of all sizes should monetize their product recommendations through affiliate links
• The cost structure of ShopMy for brands, and why it’s more than just a subscription—it requires a gifting strategy and real engagement
• What types of businesses benefit most from ShopMy and how it can complement your paid ad strategy
• How ShopMy differs from traditional affiliate platforms like Commission Junction and why it’s easier, faster, and more transparent

Listen to More Dose of Social:

• Substack and Strategy: Turning Content into Community with Emily Raiber

Sign Up for ShopMy:

• ShopMy Platform

Connect with Emily:

• Website: emilyraibermedia.com
• Instagram: @emilyraibermedia
• Shop My Storefront: shopmy.us/emilyraibermedia

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we sit down with web designer and WordPress expert Henderson Lafond, founder of Madison Reid Creative, to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice.

Whether you're building your first site or refreshing an existing one, this conversation covers what really matters—user experience, SEO, security, and telling your brand story with clarity.

 What You’ll Learn in This Episode:

• Why every business—no matter the size—deserves a beautiful, functional website
• The essential pages and features every small business site should include

• Tips for keeping your site secure and running smoothly over time
• Common mistakes small business owners make—and how to avoid them
• What to prioritize if you're launching a site on a small budget

Connect with Henderson:

• LinkedIn: https://www.linkedin.com/in/henderson-lafond/
• Website: https://madisonreidcreative.com/
• Email: [email protected]/

• Follow Dose of Social on Instagram
• Subscribe for new episodes on Spotify and Apple Podcasts
• Learn more at doseofsocial.com

💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes.

From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.

What You’ll Learn in This Episode:

• Why LinkedIn is no longer just for job seekers and recruiters
• The top-performing content formats for 2025 (carousels, polls, and more)
• How to effectively balance personal vs. business content on LinkedIn
• The difference between long-form captions and LinkedIn Articles—and why both matter
• Tips for growing your network without being spammy
• Features you may not be using (but should), like “Notify Employees” and Activity feeds
• Etiquette for intros, comments, and connection requests

Connect with Us:

• Lindsay Mauch: LinkedIn | LTM Digital
• Kayla Perlstein: LinkedIn | Golden Bird Marketing

Follow & Subscribe:

• Follow Dose of Social on Instagram
• Subscribe for new episodes on Spotify and Apple Podcasts
• Learn more at doseofsocial.com

In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell.

With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand.

If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into:

• How Derek built a career in sustainability before it was mainstream
• Why his yoga apparel brand (KOZM) ultimately shut down—and what he learned from it
• The origin story of The Underswell and how it’s helping others build meaningful careers
• How podcasting can be used as a tool for professional branding and visibility
• What Gen Z really thinks about sustainability and brand loyalty
• Tactical advice for navigating a mid-career or late-career transition

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

In this episode of Dose of Social, Lindsay and Kayla sit down with Tracy Davison, founder of 3:17 Mastermind, to explore how business owners can break through entrepreneurial isolation, leverage LinkedIn to grow authentically, and build real momentum in both revenue and relationships.

With a background as a high school principal and district superintendent, Tracy brings a unique leadership perspective to business strategy and peer-to-peer growth. She also gives Lindsay an on-the-spot LinkedIn audit you don’t want to miss!

Connect with Tracy:

LinkedIn: Tracy Davison

Website: 317Mastermind.com

Here’s what we’re diving into:

• What 3:17 Mastermind is, and how it helps entrepreneurs break through isolation and grow faster
• Why LinkedIn is the most underutilized tool in the small business marketing toolbox
• A step-by-step guide for optimizing your LinkedIn profile (with a live audit!)
• How to build connection without sounding salesy (and avoid the cringe pitch)
• Why being vulnerable in a mastermind is the real key to breakthrough growth

More from Dose of Social:

If you're unsure who your audience is, check out our episode:

👉 Hitting the Mark: How to Define Your Target Audience

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts

In this episode of Dose of Social, we sit down with longtime friend and PR expert AJ Feuerman to dig into the nuances of public relations and social media strategy for restaurants.

With experience ranging from TV networks to bagel shops, AJ brings a wealth of insight on how hospitality brands can stand out—without breaking the bank. She shares her journey from screenwriting to founding her own PR agency, tips for working with influencers, managing online reviews, and why good plating might be your best social media asset.

Here’s what we’re diving into:

• How AJ transitioned from screenwriting to public relations
• The power of great visuals in restaurant marketing
• What PR tactics actually work for small businesses and restaurants
• Why Instagram walls and branded dog swag aren’t just cute—they’re strategic
• Navigating Yelp and handling bad reviews without panic
• Influencer marketing on a budget: How local creators can have major impact

Follow AJ:

• Website: ajfeuerman.com
• Instagram: @ajfeuerman
• Threads: @ajfeuerman
• LinkedIn: AJ Feuerman on LinkedIn
• Brunch IG: @HollywoodBrunch

Connect with Us:

• Follow Dose of Social on Instagram
• Check out our website here
• Be a member now!
• Subscribe for more episodes on Spotify and Apple Podcasts