Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

We’re back for Season 2 of Dose of Social, and this time, Lindsay and Kayla are coming to you from the Sapphire Suite, a super cool coworking space in Nashville (and our sponsor for the season!).

To kick things off, we’re diving into how to set yourself up for social media success in 2025 with SMART goals, strategic planning, and a little bit of marketing magic.

Here’s what we’re getting into:

If you’re ready to step up your social media game and start 2025 on the right foot, this episode is packed with tips to help you crush your goals and grow your brand with confidence. Let’s do this! 🚀

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In this episode of Dose of Social, Lindsay and Kayla chat with special guest Dennis Sosa, a talented photographer, actor, and production assistant from Los Angeles.

They dive into photography tips to help boost your social media presence, covering everything from when to hire a professional to practical advice for capturing great content on your phone.

Here’s what we’re diving into:

You’ll walk away from this episode with fresh insights and practical advice to level up your photography skills and create content that grabs attention on social media!

Follow Dennis on Instagram here

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In this episode of Dose of Social, Lindsay and Kayla break down the essentials of creating a content calendar and planning content for small businesses. They cover everything from defining content pillars to using practical tools like Google Sheets, and even dive into how AI can help generate ideas and write content.

Here’s what we’re diving into:

Packed with resources and actionable advice, this episode will help you streamline your content planning and make the most of your social media strategy!

For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla team up with branding expert Christine Moore to explore the power of branding in social media. Christine brings her expertise in graphic design and social media strategy, sharing tips on how new brands can build a strong, consistent presence online.

Here’s what we’re diving into:

This episode is packed with practical advice and insights to help you elevate your brand’s social media presence and create content that stands out!

Connect with Christine here: LinkedIn

For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla dive into the key differences between digital marketing and social media management. They break down the role of a social media manager, tackle common misconceptions, and share tips on how businesses can get the most out of each role.

Here’s what we’re diving into:

This episode is loaded with tips and insights to help you harness the power of digital marketing and social media management, making it easier to drive results and grow your brand with confidence!

For more Dose of Social, visit our website here

In this episode of Dose of Social, social media lawyer Robert Freund joins the show to dig into the legal side of social media. Robert shares his background as an advertising and e-commerce attorney in LA, and highlights common legal pitfalls in social media — from copyright infringement and reposting content to using celebrity likenesses and running giveaways the right way.

Here’s what we’re diving into:

This episode helps you understand and avoid legal risks in your digital strategy. Whether you’re just starting out or looking to fine-tune your approach, tune in for practical tips to keep your brand legally secure!

Connect with Robert below:

X

Instagram

Website

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In this episode of Dose of Social, we’re hanging out with e-commerce pro and digital marketing queen, Lan Tran-Sellitti! Lan’s got some seriously cool stories to share, from working with major brands like Forever 21 and Fabletics to building epic social media strategies.

We’re diving into how social platforms like TikTok, Instagram, and Facebook are changing the game for e-commerce — from boosting brand vibes to driving those direct sales.

Oh, and don’t miss the deets on that killer multi-channel campaign she ran for Bebe during Coachella. Spoiler: it was a major win for sales and brand love.

Tune in for all the tips, tricks, and inspo you need to level up your social media game!

02:18 Lan's Journey in E-commerce

04:25 The Role of Social Media in E-commerce

09:28 Growth Marketing Explained

12:10 Tips for Small Business Growth

21:46 Case Study: Bebe Festival Campaign

Connect with Lan on LinkedIn

For more Dose of Social, visit our website here

In this episode of Dose of Social, Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations.

Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises.

Here’s what we’re diving into:

Plus, Tara offers practical tips on pitching to journalists, using local media, and getting the most out of earned media to boost your brand’s visibility and reputation.

Whether you’re looking to level up your PR game or just curious about how it all works, this episode is packed with valuable insights!

Follow Tara on LinkedIn

Check out Avaans PR's website

For more Dose of Social, visit our website here

In the first episode of Dose of Social, Lindsay Mauch and Kayla Perlstein take us on a journey from the days of MySpace (yep, really!) to today’s ever-evolving social media scene.Lindsay shares how she went from MySpace to mastering the latest platforms, while Kayla dishes on her switch from the music industry to becoming a social media whiz. Here’s what we’re diving into:

Plus, we’ve got tips on blending organic and paid strategies, staying consistent, and keeping the convo going with your followers to build trust and boost your brand.Whether you're a business owner or just curious about social media, this episode is packed with everything you need to level up your online presence!