Marketing Strategy Lab: Product Creation | Traffic and Conversion | Sales Funnels | Online Business | SEO | Entrepreneurs

Marketing Strategy Lab: Product Creation | Traffic and Conversion | Sales Funnels | Online Business | SEO | Entrepreneurs

By Jason Edwards and Jeff Coga: Marketing Strategy ConsultantsBusiness
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Marketing Strategy Lab: Product Creation | Traffic and Conversion | Sales Funnels | Online Business | SEO | Entrepreneurs episodes

  • Episode #3: [1K Challenge] Is Running A Business All It Takes Is Common Sense?
    Episode #3: [1K Challenge]
     
     
    In this 3rd episode of the 1K Challenge: Where you’ll learn how to make $1,000 in 60 days or less creating an online business and how millennials can make passive income with a cellphone and a laptop. Jeff goes in depth about why running a business isn’t about common sense and how the odds are stacked against you. Also please remember that the first 9 episodes of this podcast series is dedicated to lay the foundation before you go on the 1K Challenge. The 1K Challenge will start November 15th, 2014. Make sure to go to www.1kOnline.com to join this challenge.
    Here’s the Show Overview:
     
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    50 min
  • Episode#2: [1K Challenge] The “Me Generation” – The 5 Major Millennial Misconception That People Miss and Why Working Smarter Not Harder Is Stupid!
    Episode#2: [1K Challenge]
     
     
    In this 2nd episode of the 1K Challenge: Where you’ll learn how to make $1,000 in 60 days or less creating an online business and how millennials can make passive income with a cellphone and a laptop, using resources as the Internet and websites, for this is important to make your website look good and a good logo could help with this, as you probably don't know how to make a logo, using services as logo design Melbourne could be the best option for this. Jeff explains the misconception that other generation has about Millennials and why our generation is one of the special generation of mankind. Also please remember that the first 9 episodes of this podcast series is dedicated to lay the foundation before you go on the 1K Challenge. The 1K Challenge will start November 15th, 2014. Make sure to go to www.1kOnline.com to join this challenge.
    Here’s the Show Overview:
     
    Connect With Me:
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    23 min
  • Episode#1: [1K Challenge] What is The 1K in 60 Days Challenge and What You Can Learn From It.
    In this introductory episode of the 1K Challenge: Where you’ll learn how to make $1,000 in 60 days or less creating an online business and how millennials can make passive income with a cellphone and a laptop. The first 9 episodes of this podcast series is dedicated to lay the foundation before you go on the 1K Challenge. The 1K Challenge will start November 15th, 2014. Make sure to go to www.1kOnline.com to join this challenge.
    Here’s the Show Overview:
     
    Connect With Me:
    Facebook
    Twitter
    Linkedin
    Instagram
    36 min
  • MSL 030: The 10 Biggest Mistakes Businesses Make on Facebook
    On this "Workshop Wednesday" we discuss the 10 biggest mistakes businesses make on Facebook.
    The 10 Biggest Mistakes Businesses Make on Facebook
    The Click Play and Watch Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet
     
    Podcast Overview:
    1. Using a Personal Page for Your Company 
    If you are promoting a business, facebook wants you to do it on a Business Fan Page
    Instead, you should create a brand page and use that for your business. It’s free and easy to do.
     
    2. Boosting Posts VS Setting up Ads in the Ad Manager or Power Editor
     
    3. Not Tracking Your Stats and Ad Conversions
    Sometimes business owners decide that they are going to dip their toes in the water and spend some money on facebook paid ads.  Unfortunately, many of them don't see any success and they don't know why.  Testing and Tracking are crucial to your success with paid ads.  If you don't learn how to set up proper tracking on your ads, you won't be able to tell if an ad worked or not, and know when it is time to turn off the ad or divert all of your resources to scaling it up.
     
    4. DON'T Buy Mass Fans on sites like Fiverr
    Business owners think that in order to look legitimate online, they need to have more "fans" than their competition. Because of this, they look for ways to get fake fans in bulk on sites like Fiverr.com where you can get 5,000 fake fans for $5.
     
    5. Never Selling VS Always Selling
    Business Owners that market on facebook generally fall into 2 categories.  Those who NEVER post anything for sale, and those who ONLY post promotions to their audience.
    Both of these are the WRONG way to do it.
     
    6. Leaving Your Page’s About Info Incomplete
    Google often ranks Facebook pages high in their search results.  If a customer is trying to contact you, sometimes your facebook page will rank even higher than your website (YOU DO HAVE A WEBSITE..RIGHT??)
    It is important that you fill in your "About" section of your fan page so that would be customers can find out how to contact you and hopefully purchase your goods or services.
     
    7. Posting Too Infrequently
    Most people think they will be "bothering" their fans if they post too often.  While that may be partially true, the missing link is that most of your fans NEVER SEE your posts anyway.
     
    8. Not getting fans email address
    You don't own your facebook page, and you also can't control what fans actually see your message.  If facebook ever shuts down (unlikely but possible), or becomes uncool (More possible), you are stuck with a huge fan list that isn't seeing your message.  The only way to combat this is to start getting your fans onto your own mailing list.
     
    9. Not Learning Retargeting
    If you are doing any marketing on facebook, some of the MOST effective marketing dollars should be spent on a smart Retargeting campaign.
     
    10. Image Posts VS Link Posts
    If you are going to post a status update to your audience with a link to something, and that link will show a thumbnail...DO NOT JUST POST THE LINK AND LET FACEBOOK SHOW THE THUMBNAIL.  Facebook is now a sea of images and videos.  Create or have an image created that goes along with the link you are trying to get clicked.  Upload the image first and then enter your text along with the link.  This way, you not only get the image to show up in the news feed, but also the thumbnail.
     
    BONUS - Not uploading video to facebook.
    If you have a video on youtube, that is cool, but you know what is even cooler right now?  Uploading your video file directly into facebook.  If you have been on facebook lately, you can see how some videos "autoplay" the beginning of the video.  This catches the audience's attention and gets them to click to watch the video with sound.  A regular link to a youtube video does not do this.
     
    BONUS 2 - Not Automating All or Most of the Posting Process
    1 hr 12 min
  • MSL 028: Winning in Online Lead Generation
    On this "Workshop Wednesday" we discuss why so many businesses fail when they try to create an online lead generation funnel.
    Winning in Online Lead Generation
    The Click Play and Watch Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet
     
     
    Podcast Overview:
    Connect With Me:
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    1 hr 3 min
  • MSL 027: From Wantrepreneur to ACTIONpreneur
    On this "Workshop Wednesday" we discuss how you can go from a Wantrepreneur to ACTIONpreneur.
    Going From Wantrepreneur to ACTIONpreneur
    The Click Play and Watch Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet
     
    Podcast Overview:
    Connect With Me:
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    1 hr 4 min
  • MSL 025: Lab Rant – How Does Sunday Make You Feel?
    In this "Lab Rant" Jason discusses the pit he used to get in his stomach on Sunday nights when he worked a corporate job.
    How Does Sunday Make You Feel?
    The Click Play and Listen to Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet
    Show Notes From Jeff Coga
    Connect With Me:
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    2 min
  • MSL 024: Saturday Strategy – A Story About Doing Less of What You Don’t Enjoy And Making More!
    Kolbe or Kobe??  In this episode of Marketing Strategy Lab, we cover a story about doing less of what you don't enjoy and making more money.
    A Story About Doing Less of What You Don’t Enjoy And Making More!
    The Click Play and Listen to Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet
    Show Notes From Jeff Coga
    Connect With Me:
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    Youtube
    29 min
  • MSL 023: Lab Rant – Blue Ocean vs Red Ocean
    In this Lab Rant, Jeff Discusses the Book "Blue Ocean Strategy" and how it applies to your business.
    Blue Ocean vs Red Ocean
    The Click Play and Listen to Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet
    Show Notes From Jeff Coga
    Connect With Me:
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    Youtube
    3 min

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