Marketing Strategy Lab: Product Creation | Traffic and Conversion | Sales Funnels | Online Business | SEO | Entrepreneurs

Shark Sunday is here! In this episode of Shark Sunday, Jeff and Jason discuss a Scam to watch out for, and also the basic principles of buying or selling an online business.

Outline Of "Shark Sunday" - SCAM Warning and Selling an Online Business

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Show Notes From Jeff Coga

 

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In this Marketing Strategy Lab "LAB RANT" Jason talks about the dilemma of focusing on one thing or trying to create multiple streams of income.  You don't want to miss this one!

Outline Of "Lab Rants" - Multiple Streams of Income VS Focus On One Thing

The Click Play and Listen to Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet

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In this episode of Marketing Strategy Lab, Jeff and Jason discuss the legendary CEO Jack Welch, and what all of us can learn from his success.

Overview of This Weeks Show:

Recap of this past weeks show:

Traffic Tuesday: Case Study: Coga’s Yoga Case Study - Shine Like a Nova! LOL

Workshop Wednesday: Evergreen Sales Machine: Proven Methods to Quickly Build Multiple Online Business That Run On Autopilot” 

Think Tank Tuesday: History Lesson of The First Gold Rush Millionaire

Who is Jack Welch and You Should Study Him

How to Build a Culture of Innovation in your Company

The 20/70/10 Differentiation

The Process of Six Sigma

Tomorrow on Shark Sunday: Well cover Selling Online Businesses and the New Scam

What We’ll Cover Next Week on SS: “A Story About Doing Less of What You Don’t Enjoy And Making More! (Leveraging your strengths AKA Doing What You LOVE And Outsourcing The Rest!)

Outline Of "Strategy Sunday" - Jack Welch The Legendary CEO and Business Lessons You Can Learn From Him

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In this Marketing Strategy Lab "Lab Rant" Jason talks about one of his new favorite books "The 10X Rule" by Grant Cardone"

The quote of today is "Never Lower Your Price...Add Value" - Grant Cardone

We often see businesses that try to acquire new customers by being the lowest priced in the market.  If you take a moment to shift your mindset to increasing price and also adding massive value, not only does your client get a better experience, but they also are much more likely to take action and get results because they are more mentally invested in the outcome.

When we offer low priced material, people either don't take it seriously, or don't take action at all.  You would be shocked how many people buy a $97-$197 course from us and only log in one time.

If you sell anything, look for ways to add value and increase your prices.

Outline Of "Lab Rants" - Grant Cardone 10x Rule - Never Lower Your Price ...Add Value!

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Show Notes From Jeff Coga

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Welcome to our first episode of Marketing Funnel Friday!  In this episode of Telegenics Marketing Strategy Lab we will be covering our "60 Day Marketing Blitz Campaign" for our own show. We will go into details on how we will monetizes our show to create a seven-figure business show. Make sure to have your note pad and pen ready to take notes on strategies, tips, and tactics on how to monetize your podcast show.

Outline Of "Marking Funnel Friday" - The 60 Day Marketing Blitz Campaign (Part 1)

The Click Play and Listen to Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet

Marketing Strategy Lab Episode 008: Marketing Funnel Friday - The 60 Day Marketing Blitz Campaign (Part 1)

1:45 - We went over last weeks episode:

Traffic and Conversion Tuesday: Case Study: Coga’s Yoga Case Study - Shine Like a Nova! LOL

Workshop Wednesday: Evergreen Sales Machine: Proven Methods to Quickly Build Multiple Online Business That Run On Autopilot”

Think Tank Thursday: History Lesson of The First Gold Rush Millionaire

4:45 - What is marketing funnel?

9:30 - Concept of: Good is Good Enough and Perfect it Later

11:01 - Why we decided to do 7 days a week and how we’re doing a split test in the process.

15:52 - Why we do the mini-shows aka “Lab Rants”

19:01 - Site isn't complete but how we have retarget pixels - so we’re not focused on “opt-in yet” but we will by next week.

21:00 - Different Income Sources:  Affiliate VS Selling your own product what is better

26:45 - How we created a product from what we’re already doing: Podcast Profit Lab

30:01 - Make sure to listen in on our Special Episode: Workshop Wednesday: Case Study: $13,199.00 in 90 Days:No Product, No Affiliates, Free Traffic, and a Tiny List

Click Here to Listen to Part 2

Show Notes From Jeff Coga

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In this Marketing Strategy Lab's "Lab Rant", Jeff talks about Cleveland Brown Quarterback Johnny Manziel's amazing football jersey sales and how it applies to your business. It's no accident that we have Johnny Manziel Jersey Sales  Madness!

Outline Of Lab Rant - Johnny Manziel Jersey Sales Madness!

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REFERENCES:

Johnny Manziel has the best selling jersey in the NFL

Johnny Manziel wins Heisman Trophy, makes history as first freshman to win

Johnny Manziel Is So Damn Obnoxious You Should Love Him

Who Is Johnny Football?

Show Notes From Jeff Coga

July 23, 2014 @ 01:35 PM

What do you say about this kid... Mr. Johnny Football himself?

You're either going to love him or just hate him!

I personally think he's so damn obnoxious with his money sign touchdowns that it forces me to watch his games!

The crazy part about this guy is... he hasn't played a single NFL game yet, the Johnny Manziel's jersey sales were already ridiculous.  This proves that, even in football, people rather bet on the jockey then bet on the horse.

I'm still puzzled as to why Dallas Cowboys didn't pick him up. Maybe it had to do with a guy named Romo but the word on the street is... "Tony Romo chokes in the playoffs." :)

Back to the rant...

I don't agree with everything this kid has been doing off the football field but his "star power" is really something to look at. The big question will now be...

1). Will you be the next Tim Tebow

or

2). The next Russel Wilson

Until August 23rd when the Cleveland plays St. Louis... we'll never know how this kid will play but for now, the jersey sales are something to respect... it's hard not to like a guy who makes the Scooby suit look cool. LOL

Live Free,

Jeff Coga

P.S. If you enjoyed this blog article, make sure to subscribe to my newsletter.  Click here to subscribe to my newsletter. Of course my subscribers get more in depth strategies and tactics. Some things I just can't openly talk about on the internet. :)

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In this episode of Marketing Strategy Lab's "Think Tank Thursday" we discuss the first Gold Rush Millionaire named Samuel Brannan. Who is Sammeul Brannan?

Samuel Brannan (March 2, 1819 – May 5, 1889) was an American settler, businessman, and journalist, who founded the California Star newspaper in San Francisco, California. He is considered the first publicist of the California Gold Rush and was its first millionaire. Brannan was a colorful, energetic figure in the mid-19th-century history of California and especially of San Francisco. (Wikipedia)

 

Outline Of Think Tank Thursday - GOLD! Shovels, Picks, and Pans? (A History Lesson About Samuel Brannan)

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2:01 - How the show Marketing Strategy Lab is broken down (click here learn more)

6:39 - The Story of First Gold Rush Millionaire

17:02 - How Jeff figured out his "Shovels, Picks, and Pans"

20:01 - Why Jason and Jeff respect Patt Flynn and the Smart Passive Income Podcast

23:15 - Find out what Jason's "Shovels, Picks, and Pans" are

29:07 - Next Thursday's show is about: Why Boobies, Girls, Liquor, and a Red Carpet Made Us $75,549.47

Show Notes From Jeff Coga

July 24, 2014 @ 03:35 PM

This our first episode of "Think Tank Thursday" and in this episode I wanted to hit home on the concept of "Shovels, Picks, and Pans". In sales, 99.9% of the time your customer/client typically knows "what the gold is" and they just don't know how to dig for it. Your job as a marketer is to give the solution a.k.a. the "Shovels, Picks, and Pans". The challenge of this concept is...

What is Shovels, Picks, and Pans?

The easiest way to describe what shovels, picks, and pans are is this... they are basically what the masses want. This can be directly related to the product/service OR it can be indirect.

Let me give you examples from my business life.

My core business is real estate investments and now I have three different income streams using the shovel, picks, and pans concept.

1) Selling information products to people who wanted to learn the business.

2) Selling construction materials for people who where already flipping houses

3) Consulting investment firms on how to build a front-end marketing machine to generate motivated seller and buyer leads

Now... my new "shovels, picks, and pans" in Marketing Strategy Lab will be (drum roll please)...

What the heck is this?

We just recently partnered with a very talented musician. He is creating us 101+ royalty free background music tracks. The reason why we wanted to come out with this product is...

1) Podcasters, marketers, YouTubers, and anyone who is NOT using royalty free music can get sued. Just recently, YouTube make-up artist Michelle Phan getting sued for $7,500,000 by Ultra Records for copyright infringement.

The funny part about this law suit is... Michelle's intention was to promote other artists to her huge YouTube followers. Kaskade, whose music has been featured in Michelle's videos, has publicly defended Michelle against Ultra Record's claims and acknowledges the success he's gained from her support.

Phan rose to fame for her makeup tutorial videos that went viral on YouTube. She was last reported to make a whopping $5,000,000 in 2012 (click here).

2) We know every other royalty free music stinks. So why not add a little more flavor and style turning it into the biggest shovels, picks, and pans in the podcast industry. :)

FINAL THOUGHT

In business, you have so many shovels, picks, and pans to choose from.

Here's a quick list of our clients' shovels, picks, and pans. We can't disclose the "exact" product or name but we'll give you the industry and what the shovels, picks, and pans are.

Client in the "Health and Fitness" - CrossFit Coach

Shovels, picks, and pans = selling books and kettle bells

In this Marketing Strategy Lab's "Lab Rant", Jeff Coga talks about the marketing genius behind Kim Kardashian's new multi-million dollar success with her "Hollywood" app.

Outline Of Lab Rant -Kim Kardashian = Marketing Genius?

The Click Play and Listen to Marketing Strategy Lab: The Best Damn Online Marketing Show on The Planet

Reference Links:

Why 'Kim Kardashian: Hollywood' Is A $200 Million Hit App

Kim Kardashian May Make $85 Million From Her Video Game

Kim Kardashian's Annual Salary: $25,000,000 - $30,000,000 per year (NET Worth $65,000,000)

Kim Kardashian and Kanye West: "Kimye's" Net Worth - $170,000,000

Kardashian Divorce Winners And Losers: Kim Made Millions, But What About Her Sponsors?

 

Show Notes From Jeff Coga

July 4, 2014 @ 01:02 AM

Hey Jeff Coga here,

I have a question for you...

What does Kimye (Kim + Kanye)...

And these companies (see below) have in common?

 

 

Do you have your answer yet!?!

If you guessed, they're all well-known brands... you're right!

You can love or hate "Kimye" but they are a power couple that are known by bajillions of people (yes, I made up that word). The power and social influence these two people have is what gives them power. This super power is what we call social equity. 

What is Social Equity and Why Is It Important?

Social equity is the perceived value of individual, organization, or brand reputation and following online. This value increases or decreases based on the online buzz and conversations that take place across the various social media channels on the internet which ultimately transcend to the offline world.

This is the reason why I constantly tell people to grow your own social equity (brand their name) because companies come and go, while your own personal brand will be around for a long time. It is now VERY difficult to make a multinational brand. The reason is: market forces. The big boys won't let you in, period. It's far more easier now to build a personal brand and use the influence to parlay that into other opportunities. Social equity is even more important because everyone 'googles' every one these days. People don't trust companies and people want to work with an individual.  I'm sure if you're reading this blog you're probably wondering who I am and what special skill or knowledge I have to even speak about the topic of "marketing".

I don't have any qualifications other then respecting Kim's game.  I couldn't find another video game voice-over 'reality-tv star/model' ever making $85,000,000. #RESPECT #GAMERECOGNIZESGAME

Live Free,

Jeff Coga

P.S. If you enjoyed this blog article, make sure to subscribe to my newsletter.  Click here to subscribe to my newsletter. Of course my subscribers get more in depth strategies and tactics. Some things I just can't openly talk about on the internet. :)

P.S.S. Have you registered for the newsletter yet? If you haven't  Click here to subscribe to my newsletter!