How do you measure your online impact? Don't focus on Twitter followers, says marketing strategist Dorie Clark - the number may be irrelevant. Check out this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

Creating a communication plan can be daunting--how do you get started? Focus on your goals and your metrics, says marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you take control of your image online and ensure you're being portrayed fairly? Learn more from marketing strategist Dorie Clark. Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the truth behind Howard Dean's famous "Iowa Scream"? Hear an insider take from Dorie Clark, Dean's New Hampshire Communications Director, and learn what really happened. This podcast contains an excerpt of Clark's recent talk to an Emerson College graduate class on "Crisis Communications." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the first step in preventing media crises? Creating a thorough self-inventory. Learn more in this excerpt of marketing strategist Dorie Clark's recent talk to an Emerson College graduate class on "Crisis Communications." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you create great podcasts? What are the most compelling topics? How about ideal length? What equipment and editing software should you use? In this episode, marketing strategist Dorie Clark interviews podcasting expert David McSweeney, CEO of Tenor Technologies, and extracts tips and secrets you can use to create great podcasts and build a devoted following. Learn more at www.dorieclark.com, and visit Dorie's blog at www.dorieclark.wordpress.com.

You had a blog. But then it...dropped off. How can you revive it? What's the etiquette? How do you alert readers, and convince them to try it out again? Marketing expert Dorie Clark offers strategies in this excerpt from her recent talk on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How can your business grow its number of blog readers and Twitter followers? How can you attract more Facebook fans or YouTube channel subscribers? Listen to this excerpt from marketing expert Dorie Clark's recent talk on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the etiquette of reaching out to your customers - and 'friending' them - online? And how do you provide enough real value to keep them coming back? Marketing expert Dorie Clark weighs in, in this excerpt from her recent talk on "Unstoppable Online Branding," given to Somerville Local First. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

Where should you invest your business' time, energy and money online? Which social networks are your customers using? Marketing expert Dorie Clark explains how to find out, and how you can make your social media decisions strategically, in this excerpt from a talk she recently gave to Somerville Local First. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.