What are people saying about you and your business? Marketing expert Dorie Clark discusses how to monitor your reputation online using tools like Google Alerts and Chartbeat, in this excerpt from her recent talk to Somerville Local First on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

You want to monitor your website's traffic and learn new strategies to improve it. How can you best harness the power of Google Analytics? Hear marketing expert Dorie Clark's take, in this recent address she gave to Somerville Local First on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you maximize search engine optimization for your online videos? How can you rise to the top of Google rankings, get discovered, and win legions of new fans? You'll discover new strategies in this excerpt from marketing expert Dorie Clark's recent address to Somerville Local First. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

You want to create online videos for your business. But how do you get started? You'll learn key tips to becoming a videocast maestro in this excerpt from marketing expert Dorie Clark's recent talk to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What type of social media should your business use to reach customers? Some businesses are ripe for the power of video; others can create powerful and memorable blogs. Learn how to decide strategically in this excerpt from marketing expert Dorie Clark's recent address to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What structural trends are shaping social media and Web 2.0? In this excerpt from a recent talk to Somerville Local First on "Unstoppable Online Branding," marketing strategy expert Dorie Clark goes "big think" and talks about major trends including the rise of broadband, the ubiquity of iPods and iPhones, and how they're impacting marketing and communications today. Learn more at www.dorieclark.com or check out Dorie Clark's Marketing Strategy Blog at www.dorieclark.wordpress.com

You want to get started blogging or using Twitter. But how often should you do it? Learn tips you can use, in this excerpt of my recent talk to Somerville Local First on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out my Marketing Strategy Blog at www.dorieclark.wordpress.com.

When you're getting started in social media, how do you know which form is right for you? Should you be blogging? Tweeting? Making podcasts? Videocasts? You'll gain insight into the decision-making process in this excerpt of my recent talk to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out my Marketing Strategy Blog at www.dorieclark.wordpress.com.

When it comes to social media, some of your biggest skeptics may be inside your organization. How do you win them over? Marketing expert Dorie Clark offers her take, in this clip from her recent address to marketing professionals at Boston's leading cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How can your organization deploy media ambassadors? What are other advanced techniques for online crisis communications? Learn from marketing expert Dorie Clark, in this clip from her recent address to marketing professionals from Boston's leading cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.