Some businesses and political campaigns take an adversarial stance toward the press--ignore them, because they'll attack you, anyway. Media and marketing expert Dorie Clark begs to differ. You'll learn why giving the media more access--including offering up your cell number--is key to developing respectful and mutually-beneficial relations with the media. This excerpt is taken from a training Clark conducted for Democracy for America. Learn more at www.dorieclark.com.

If you're a political candidate, your views aren't always going to be popular, and they won't always be in sync with your electorate. Learn from media and marketing expert Dorie Clark how to stay true to your beliefs and still win voters' hearts. This clip is taken from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Let's face it: reporters are human, and sometimes they make mistakes. Learn from media relations expert Dorie Clark how to handle the situation without losing your cool or creating a permanent enemy. We'll discuss how best to approach reporters, ask for corrections, and when to call in the editor. This excerpt is from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Is your message memorable? Does it resonate with voters or consumers? Learn about the power of the "telling detail" and how to harness the essence of your message, from media and marketing expert Dorie Clark. This clip is from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Want to develop a powerful message? Learn the "5 C's" technique from media relations expert Dorie Clark, in this clip from a training originally given to Democracy for America. Learn even more at www.dorieclark.com.

It's the nature of both politics and business--you'll likely be attacked by your competitors. Media and marketing expert Dorie Clark explains how to get ready, block the blows, and fight back. This clip is taken from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Message discipline--that is, staying on message and avoiding messy course corrections and public disputes--is key to successful campaigns and product launches. Media and marketing expert Dorie Clark discusses the example of the Clinton and Bush Administrations, parsing where they succeeded and failed. Learn more at www.dorieclark.com.

"Off the record" interviews are dangerous territory. But when done right, they can help your campaign or business tremendously. Media relations expert Dorie Clark explains how to master the art and have reporters work with you--not against you. This is an excerpt from a training originally conducted for Democracy for America. Learn more at www.dorieclark.com.

It's the secret side of politics. But conducting opposition research--and getting that information to the press--is critical to your campaign's success. Dorie Clark, expert political media strategist, dishes about the most effective techniques. Learn more at www.dorieclark.com.

Most reporters are great--but not all. Media relations expert Dorie Clark teaches you to protect yourself from rogue (or incompetent) journalists in this excerpt from a training she conducted for Democracy for America. Learn more at www.dorieclark.com.