You're going to be interviewed on the radio--live! Media relations expert Dorie Clark discusses how to prepare your soundbites, ready yourself for a combative host, and get your message across successfully. This clip is from a training Clark originally conducted for Democracy for America. Learn more at www.dorieclark.com.

How do you get reporters to give you the benefit of the doubt? Expert media strategist Dorie Clark discusses how to build solid and trusting relationships with the press. The goal? To ensure that when a story's breaking, they're calling you and giving you a fair chance to make your case. This clip is from a training originally conducted for Democracy for America. Learn more at www.dorieclark.com.

Any executive or political candidate will eventually face negative questions from the media. Learn how to prepare and respond effectively from master media strategist Dorie Clark, in this excerpt from a training for Democracy for America. Learn more at www.dorieclark.com.

Anyone who deals with the media has occasionally faced a "gotcha" question. Media expert Dorie Clark discusses how to prepare for these questions, try to avoid them, and deal with them when they come your way. This excerpt is from a training Clark originally gave to Democracy for America. Learn more at www.dorieclark.com.

Some information could undermine your company or your candidacy. How and when do you disclose it? Crisis communications expert Dorie Clark--who has advised such political luminaries as former presidential candidate Howard Dean and former U.S. Labor Secretary Robert Reich--explains the "do's" and "don'ts" of managing challenging media situations. This clip is excerpted from a training Clark originally gave to Democracy for America. Learn more at www.dorieclark.com.

You've developed your brand--now, how do you take control of your message? Marketing expert Dorie Clark, in this excerpt from a Democracy for America training, discusses effective strategies that will help you stay on message and market yourself or your products powerfully. Learn more at www.dorieclark.com.

How do you create an effective message for your campaign or business in less than 10 seconds? Try the 27-9-3 technique, originally pioneered by a group of Vermont legislators. Marketing expert Dorie Clark discusses this powerful tool in a clip taken from a training she conducted for Democracy for America. Learn more at www.dorieclark.com.

Marketing expert Dorie Clark, in this excerpt from a talk originally given as part of a Democracy for America training, talks about how to cement trusting relationships with business colleagues and the media through the use of the Mackay 66, a technique pioneered by business legend Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive. Learn more at www.dorieclark.com.

Does it ever seem like all the media are talking about the same issue at the same time? How does the "echo chamber" work? Is there a way you can harness its power? Media and marketing expert Dorie Clark, in this excerpt from a Democracy for America training, shows you how. Learn more at www.dorieclark.com.

What if your political agenda differs from your voters'? Media and marketing expert Dorie Clark, in this excerpt from a Democracy for America training, discusses how to find messaging that resonates with your electorate. Visit www.dorieclark.com for more.