Frustrated by horse race coverage of politics? Media expert Dorie Clark, in this excerpt from a Democracy for America training, discusses the current state of the media. What dictates their political coverage decisions? Why is there such an emphasis on who's up and who's down? Is there another way? Learn more at www.dorieclark.com.

What are your Strengths, Weaknesses, Opportunities and Threats? And how can you use them to create a powerful message? In this excerpt from a Democracy for America training, media and branding expert Dorie Clark discusses how to create a message that resonates. Learn more at www.dorieclark.com.

How do you introduce yourself to new clients--or, for political candidates, potential voters--in 10 seconds or less? In this excerpt from a Democracy for America training, media and marketing expert Dorie Clark discusses how to create a compelling elevator pitch, use the "27-9-3" messaging technique, and leverage the power of storytelling. Learn more at www.dorieclark.com.

All political candidates have to develop a compelling message that tells voters "why me" and "why now." Media and marketing expert Dorie Clark, in this excerpt from a Democracy for America training, talks about how to create a powerful message and campaign theme. Learn more at www.dorieclark.com.

How can you improve your media coverage and build positive relationships with reporters? How do you navigate the rocky shoals of going "off the record"? In this excerpt from a Democracy for America training, media and marketing expert Dorie Clark offers strategies you can start using today. Learn more at www.dorieclark.com.

Great leadership can dramatically accelerate the growth of your business and enhance your own life satisfaction. In this thought provoking talk given to the MetroSouth Chamber of Commerce in Brockton, Massachusetts, Dorie Clark - a marketing and branding expert who has consulted for Google, the National Park Service, and Yale University- discusses concrete strategies to develop your own leadership by cultivating a powerful personal brand. You’ll learn how to identify the essence of your brand, communicate it effectively to others, and enjoy the professional rewards of being viewed as a trusted expert and leader. Learn more at www.dorieclark.com.

A conundrum: your business has Facebook fans, but they're not frequent users. What to do? Marketing expert Dorie Clark offers up her solution in a recent talk at the Cambridge Innovation Center, sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

You spend time cultivating your Facebook fan base--what does it actually get you? What's the investment worth? Marketing expert Dorie Clark discusses how to monetize your Facebook fans, grow your base, and keep them engaged. This clip is excerpted from her talk at the Cambridge Innovation Center, sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

In this talk at the Cambridge Innovation Center, marketing strategy expert Dorie Clark gives a "Social Media Beginners Class" advice on Plaxo, Foursquare, and LinkedIn--what are they, how do you use them, and what should you be focusing on? The workshop was sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

Hootsuite and TweetDeck are two of the biggest Twitter tools, making it easier to manage accounts and post updates. Listen to marketing expert Dorie Clark for a quick breakdown of how they work and what they do, in her recent talk sponsored by Cambridge Local First and Somerville Local First, held at the Cambridge Innovation Center. Visit www.dorieclark.com.