Marketing Talks | A Content Talks' Podcast

Kristina Azarenko recently tweeted; 'Which SEO task used to be important but now has no value'. The responses began the flood in and Kristina had a viral hit. With Google constantly changing the algorithm, it's no surprise the list became quite long. 

In this episode of Marketing Talks, Kristina goes through the list of SEO tasks that are now a waste of time and might even be hurting your ranking. 

Kristina's links:

Website - https://marketingsyrup.com/

SEO Challenge Course - https://seochallenge.co/seo-professional-course/

Free eCommerce SEO Newsletter - https://marketingsyrup.com/ecommerce-seo-newsletter/

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@michaelsmithaus

[email protected]

Willful is a platform helping consumers create a legal will online. Tiktok doesn't exactly seem like a natural fit. 

In today's podcast, we talk to Willful's CEO about how she is using the social media platform to drive engagement with her audience.

We also touch on her career as a journalist and how it helps her as a marketer and how she is marketing Willful during COVID. 

Show Links:

https://www.tiktok.com/@erinbury

https://www.willful.co/

https://twitter.com/erinbury

https://www.linkedin.com/in/erinbury/

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Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

Chanèle McFarlane is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

Show links:

How to Land Speaking Engagements (Free Slide Deck: https://www.dowelldresswell.com/2020/01/21/how-to-land-speaking-engagements/ 

TedX talk: https://youtu.be/yZujHHXgI3c 

Chanèle's Website: www.chanelemcfarlane.com

Blog: www.dowelldresswell.com

Linkedin: www.linkedin.com/in/chanelemcfarlane

Twitter: @chanelemcf

Instagram: @chanelemcfarlane

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https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

In February, Shannon was on the Content Talks' panel as the Director of Marketing at SoapBox, a few short months later and she is on the other side of the world (Australia) and she has co-founded Ripp Marketing.

In this episode, we catch up with Shannon to talk about her new business and how it's helping SMB businesses bring strategy to their marketing with a virtual CMO model.

Links:

https://rippmarketing.com/

https://www.linkedin.com/in/shannon-maloney-73288b45/

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https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

At the start of the year, Kerin John made a new year's resolution to support more black-owned businesses. But she struggled to find resources to help her identify them, especially locally owned businesses. So Kerin started the Instagram account @BlackOwned.TO and has seen the popularity skyrocket to over 50,000 followers in a few months. 

In this episode, Kerin talks about the reaction to the account and where she hopes to take it next. 

As a follow up to this episode, Content Talks will be launching the 'BIPOC Freelancer Marketing list'. If you are a BIPOC freelancer who works in the marketing space and would like to be listed, please fill out this quick survey: https://www.surveymonkey.com/r/KNDCR6S

Links:

https://www.instagram.com/blackowned.to/

https://blackownedto.com/

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https://twitter.com/content_talks   

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA  

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

After moving from the Philippines, Daniel Lantin quickly found out that the job process is a lot harder in Canada. Being desperate for a role, he quickly taught himself how to apply for roles, follow-up with recruiters and stand out in interviews. 

In this episode, Daniel talks about his article 'How I Stood Out From 500 Applicants And Got Hired By 3 Companies Within 3 Months As A Student' as well as the challenges he faces as an immigrant to Canada and how he hopes recruiters will look past perceived communication issues. 

Resources: 

How I Stood Out From 500 Applicants And Got Hired By 3 Companies Within 3 Months As A Student - https://www.linkedin.com/pulse/how-i-stood-out-from-500-applicants-got-hired-3-companies-lantin/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/dvglantin/ 

Twitter: https://twitter.com/dvglantin

Instagram: https://www.instagram.com/dvglantin/

YouTube: https://www.youtube.com/channel/UCEIPNCP-OK3OUb50J0328pA?view_as=subscriber (coming soon)

Follow Content Talks:

https://www.contenttalks.ca/  

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

One year go, Steve Toth decided to start publishing his personal SEO tips in a newsletter. After three months he had over a thousand subscribers and a year later he able to leverage the newsletter into a full-time role as an SEO consultant. 

In this episode, Steve talks about building his subscribers and how he was able to leverage it to go out on his own as a consultant. 

Links:

SEO Notebook - https://seonotebook.com/

Steve's LinkedIn - https://www.linkedin.com/in/stevetothjr/

Follow Content Talks:

https://www.contenttalks.ca/  

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus 

[email protected] 

Ten Thousand Coffee's Brittany Tilstra joins the podcast to talk about mentoring her two younger sisters on how to get summer internships. Brittany reflects on her own experiences from learning to talk to people during a hospitality course to using her network to become the Marketing Manager at Ten Thousand Coffees.

To follow Brittany: https://www.linkedin.com/in/brittanytilstra/

Ten Thousand Coffee's participating schools: https://www.tenthousandcoffees.com/schools

Follow Michael: https://www.linkedin.com/in/michaelsmithaus/

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https://www.contenttalks.ca/  

In this episode, Adam Ferraro talks about how content and it's consumption has changed during the pandemic including the increase in direct communications, executive visibility, how some of the smaller social platforms are seeing growth and how he's advising clients on there messaging. 

Adam on LinkedIn: https://www.linkedin.com/in/adam-ferraro-a7aa8027/

Ogilvy Social Lab: https://ogilvy-sociallab.be/

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Before founding Headstart Copywriting, Susan Varty worked with hundreds of executive helping them craft their resumes and LinkedIn profiles. In this episode, Susan goes through the top tips for crafting a resume that will read by recruiters and robots alike.

Helpful links:

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