Marketing Talks by OSB

Victoria's Secret: A Brand Story

Unveiled ✨ Ever

wondered about the iconic lingerie brand that has captivated women worldwide

for decades? Join us on our podcast with Jenny Hakimian, our OSB student, as we delve into the fascinating history, evolution, and impact of Victoria's Secret 👙. Listen now on Spotify! 🎧

#victoriassecret #podcast #brandstory #fashion #lingerie #history #evolution #impact #women #empowerment #osb #marketingtalks #marketingpodcast #jessygrades

Join our latest episode of #MarketingTalks with Elias Saliba , Digital Advertising Expert, who had successfully run more than 170 online campaigns!

Get his expert tips, discover the best practices, and learn how to skyrocket your brand's visibility🚀.

This is your golden opportunity to know everything about digital advertising...

#digitaladvertising #marketingpodcast #marketingtips #onlinebusiness #advertisingexpert #businessgrowth #digitalmarketing #success #aub #osb #jessygrades #boostad #marketingtip

Dive into the timeless world of advertising with our latest podcast episode, "OLD but Gold Ads" featuring Christopher Nehme, Associate Business Director at Leo Burnett! We'll explore how classic advertising campaigns influenced the market back then and how some still inspire us today; From Nido, Coca Cola, Michelin to Apple and Dewar’s … tune it now! ✨ 

#MarketingPodcast #AdHistory #ChristopherNehme #TimelessAds #Inspiration #MarketingLessons #AdvertisingGold #ThrowbackMarketing #CampaignSecrets #EnduringImpact #oldbutgold #jessygrades #aub #osb #leoburnett #michelin #dewars #picon #apple

Cracking the code on Gen Z, wooing Millennials, and remembering Boomers! In this episode of #MarketingTalks, Natalie Maljian Salemeh, Marketing and Digital Consultant, dives deep into generational marketing. Learn how to tailor your message to resonate with each unique audience. Watch the full episode for actionable tips and insights!

#GenerationalMarketing #MarketingTips #ContentMarketing #CustomerEngagement #MarketingStrategy #GenZMarketing #MillennialMarketing #BoomerMarketing #AudienceTargeting #GrowYourBusiness #jessygrades #aub #osb #marketingpodcast

Struggling to stand out online?

This episode with Dana Soueid, content creator & strategist, dives deep into content creation strategies for building a magnetic personal brand! 

Learn how to find your voice, craft engaging content, and attract your ideal audience. Tune in now...

#PersonalBranding #ContentCreation #Podcast #EntrepreneurLife #BuildYourBrand #ContentMarketing #Storytelling #Authenticity #AttractYourTribe #LevelUpYourBusiness #jessygrades #OSBAUB #OSB #AUB

Gazing into the crystal ball of marketing?

This week's episode dives deep into the future of brands and the marketing trends that will shape them! Get ready for insights on OOH, co-creations, and the ever-evolving brand uplifting with Jude Roumani, our OSB student!

#futureofmarketing #marketingtrends #brandstrategy #customerjourney #AImarketing #personalization #podcast #marketingpodcast #entrepreneurlife #osb #aub #growyourbusiness #jessygrades

With wings for a logo and adrenaline-pumping sponsorships, Red Bull's marketing nails the "genius" part from the stratosphere jump to mind-bending music festivals, Red Bull paints its brand on boundary-pushing experiences, aligning with youthful thrill-seekers. ⚡️

Think epic YouTube stunts, eye-catching social media, and engaging brand storytelling – Red Bull keeps its audience on the edge of their seats, blurring the lines between marketing and pure entertainment.

Dany Kanaan, our OSB Undergraduate Marketing Student, tell us all about Red Bull's genius tactics that cemented the brand as a cultural icon, not just an energy drink.

#redbull #redbullenergy #redbullstunt #redbullwings #redbullgivesyouwings #redbullenergydrink #energrydrink #redbulllogo #geniusmarketing #redbullmarketing #redbullextreme #extremesport #stratospherjump #worldbreakingvideo #redbullmediahouse #marketingtalks #marketingpodcast #podcast #osbaub #aubosb #marketingsponsorhips #sponsorships #redbullF1

Ramzi Abaza, the digital & e-commerce manager at L'Oréal, shares with us lots of current insights about the beauty e-comm and the upcoming trends: from AI models to AI beauty apps… We discussed as well the impact of social media influencers, sustainability, in addition to the role of L’Oreal when it comes to empowering women… Tune in now! 

#loreal #lorealcosmetics #marketing #sustainability #socialmedia #aimode #socialinfluencer #influencermarketing #makeup #lorealmakeup #digitalmarketing #beautyapp #marketingpodcast #podcast #osbaub #aubosb

In this episode, we talked about boycotts and their impact on big brands like Starbucks & Coca Cola...  Don't miss this episode with Saada Hammad as she reveals as well all the public relations trends in 2024 including Influencer Marketing! 

#starbucks #boycott #boycottstarbucks #cocacola #mcdonalds #marketingpodcast #marketingpodcasts #businesspodcast #marketingconsultant #digitalmarketing #brandawareness #influencers #influencermarketing #marketing #jessygrades 

What is the connection between brand awareness, branding, and brand equity?!

Join this episode of Marketing Talks as Akram Badreddine, a transformative growth leader and marketing consultant, reveals all the elements of brand equity that help brands grow. In addition, discover compelling examples of renowned brands with high brand equity and insights on modern digital marketing, all in this episode!

Tune in now.

#marketingtalks #branding #brandequity #marketingpodcast #marketingpodcasts #businesspodcast #marketingconsultant #digitalmarketing #brandawareness #nike #google #apple #pepsi #lexus #pepsidiet #pepsimax