Marketing Talks by OSB

Marketing Talks by OSB

By Jessy Kfoury AounBusinessMarketing
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Marketing Talks by OSB episodes

  • How can businesses make social media a better place?

    Tina Rousse, the renowned marketing consultant & lecturer, discusses how businesses can make social media a better place. Join our Talk on both OSB YouTube Channel and Captivate Podcast to find out more.

    #influencer #influencers #influencermarketing #socialmedia #socialmediaworld #socialmediaimpact #businessesonline #betterplace #podcast #marketingpodcast #maketingtalks #jessygrades #osb #aub

    28 min
  • Did Starbucks fail in China & Australia?

    Our OSB MBA students share with us the stories of Starbucks during their entrance to Australia and China. Challenges were around culture and local preferences... Did Starbucks adapt and expand successfully? Join this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more.

    #starbucks #coffee #starbuckscoffee #brandfailure #internationalmarketing #brandgrowth #brandexpansion #china #australia #businessinchina #chinaentry #podcast #marketingpodcast #maketingtalks #jessygrades #osb #aub


    16 min

About Marketing Talks by OSB

From the publisher's feed

Our marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB