Marketing Team of One

When the software you rely on gets more expensive, more loaded with unnecessary features, or simply stops fitting the way you work, it's fair to ask whether there's a better option. Eric and Mike faced that question themselves, and in this episode they talk through what led them to consider building their own app instead of finding another subscription.

They cover the reasons building can make sense for a small team, what to consider before you commit, and how to decide whether it's the right move for you. If you've ever felt stuck paying for tools that don't quite fit, this conversation offers a practical way to weigh your options.

Links Mentioned in the show:

https://supabase.com/

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01:54 AI Can Build Anything

02:49 Software Price Shock

04:39 Why Not Just Switch

06:53 Four Week Build Sprint

07:50 Two Day Myth Reality

09:57 Process Mapping Matters

11:17 Standardizing Workflows

13:18 37 Steps to Invoice

15:42 Reality Check on AI Builds

17:13 Agents Versus Custom Apps

18:37 Avoiding Vendor Lock In

21:43 Cutting Costs With Supabase

22:18 APIs As The Glue Layer

23:06 Scope Creep And Iteration

25:21 Sandbox And Safety Nets

27:24 Security Guardrails Built In

28:26 Owning Your Custom Platform

30:41 Tradeoffs Of Self Hosting

33:44 Practical Steps To Build

37:16 Time And Cost Reality Check

Charlie Fusco grew up on film sets and in funding meetings. She was producing infomercials before she turned 21 and eventually grew that work into a $15 million agency. In 2018 she sold it and started TGC Worldwide, where her team helps people who are trying to do good in the world get their stories heard. Sometimes that means a bestselling book launch. Other times it's a documentary or a live event built from scratch.

Eric and Charlie talk about why in-person experiences earn a kind of trust that digital content has a hard time matching. They also get into the small details most planners skip, and why those details are usually what people remember. Later on, the conversation turns to AI and the risk of letting it tell an outdated version of your story. If you plan events or launches, this one is worth your time.

Links Mentioned in the show:

tgcworldwide.com

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0:00 Intro: Meet Charlie Fusco 2:11 From fish oil infomercials to amplifying people doing good 7:54 Finding the right story (and the AI trap) 13:14 Why nobody wants your book signing anymore 18:32 Scripting events like a film 25:52 The 90/10 rule and the case of the stolen doll 33:52 How to pace a conference people remember 42:44 Designing for every generation and every industry 48:38 The AI Corner: teaching AI who you are today 55:29 Charlie's AI toolkit and workflow 1:02:47 What's next: longevity, documentaries, and a drone claw

Mark DeVito has spent more than two decades helping organizations, from federal agencies to political campaigns to global brands, figure out who they are and how to tell that story with authenticity. As managing director and head of brand strategy at SKDK, he's built a career on the idea that strategy and storytelling aren't separate skills, they're the same skill.

In this episode, Mark joins Eric to talk about what's actually changing in marketing right now, how brands can stay relevant as search and discovery evolve, and why the fundamentals that build trust matter more than ever. It's a conversation full of hard won lessons from working inside some of the most complex organizations around, plus a few good stories along the way.

Links Mentioned in the show:

linkedin.com/in/mark-devito-skdk

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00:38 Show Intro and Guest Bio

02:19 Warmup Jokes and Rebrand Connection

04:19 Epic Hair and Storytelling

06:14 Mark's Career Journey

12:38 What SKDK Does

15:47 Personalization Microtrends and AI

18:22 Branding in Government Bureaucracy

24:09 Advocacy Reputation and GEO

31:33 Is Marketing Still Relevant

35:33 Creativity Meets AI

36:54 Authenticity Wins Audiences

38:23 Finding Stories Everywhere

42:46 Research That Reveals Truth

45:44 Polling Scale and Samples

48:07 Why Your Response Matters

50:12 What Exec Directors Fear

54:19 Start With Business Goals

57:16 Earned Media in Heyday

59:47 Agency Life and Perspective

Touda Bentatou oversees new customer onboarding at Novi AMS and has spent years helping associations navigate one of their most consequential decisions — building the right tech stack. She joins Eric to talk through how to evaluate software without getting it wrong, what a real member communication plan looks like when change is coming, and the frameworks she relies on to keep projects from going sideways.

She also brings a grounded take on AI that one-person teams will appreciate — less hype, more practical. If your current setup is creating more work than it saves, this conversation is worth your time.

Links Mentioned in the show:

https://www.noviams.com/

https://www.linkedin.com/in/touda-bentatou-4a93193b

https://ctme.caltech.edu/artificial-intelligence-tools-for-everyone-online.html

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5:40 Choosing the Right AMS: Building a Requirements Rubric

14:27 When You Actually Need an AMS (and the ROI)

20:32 What a Great AMS Can Do For You

28:24 Automating Your Tech Stack with Zapier & AI

35:20 Managing Change: Rollout & Member Surveys

44:33 The Soft Launch Strategy

46:42 AI Is a Task Stealer, Not a Job Stealer

52:14 The RADIO Framework & Choosing the Right AI Model

1:00:15 Training AI to Sound Like You & Final Takeaways

Dan Mall spent 28 years in the design and marketing world, ran his agency Superfriendly for 10 years with a bench of 700 contractors and only one full-time employee, and now coaches other agency owners on building a business that supports the life they actually want. He joins Eric this week to talk about what solo marketers can do when they're under-resourced, under-heard, and still expected to deliver results.

This in-depth conversation covers everything from managing up and establishing real accountability with leadership to measuring success with the right frameworks to hiring contractors the right way to what to do when there's no budget to work with at all.

Links Mentioned in the show:

https://danmall.com/

www.youtube.com/@DanMallTeaches

https://www.linkedin.com/in/danmall/ _____________________________________

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_____________________________________

01:22 Dan Mall Origin Story

02:21 Superfriendly Name Story

03:22 Partner Feedback Advantage

05:57 Marketing Teams of One

07:54 Managing Up and Allies

12:26 Scrappy Wins and ROI

16:47 Measure What Matters

19:01 OKRs for Awareness

22:02 Timeframes and Scoring

26:17 Benchmarks and Reality

30:12 Boss Reality Check

31:59 Accountability Framework

35:17 Yes Under Conditions

36:54 Five Whys Without Fight

38:40 Borrowing Boss Authority

40:11 Why Questions Trigger Power

42:06 Parenting Lessons Managing Up

44:54 Definition of Done Framework

48:14 One Project Focus Bet

51:06 Vision Retreat Planning

53:13 Hiring Contractors Playbooks

01:02:09 No Budget Find Leverage

01:07:38 Proving Value Beyond Role

01:15:17 Where to Find Dan

In this episode, Mike sits down with Ashley, the producer behind the Marketing Team of One, who took on exactly that kind of project — rebuilding a friend's website using AI and no formal web background. The AI delivered something that looked great. But looking great turned out to be the easy part. What she ran into was an order-of-operations problem that no tool could solve for her.

This one is for anyone who has ever assumed that better tools would make the hard parts easier — and learned otherwise.

Links Mentioned in the show:

www.kingthekind.com

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01:35 Ashley Takes On AI

02:54 Prompting Claude Mockup

04:44 Why Site Needed Update

09:39 Building Before Interview

11:26 Mike Critiques Copy First

13:13 Beige Aesthetic Output

18:38 StoryBrand Structure Reset

20:07 Interview Transcript Copy

22:16 Design Hierarchy ADA Tips

25:52 Lessons Better Workflow

32:26 AI Reality Check

Too many dashboards. Not enough clarity. Knowing which numbers actually matter and which ones are just noise can make or break how leadership sees your work.

Eric and Mike introduce a simple three-tier metrics pyramid that brings order to the chaos. One number at the top for the CEO. A handful in the middle for reporting. And a deeper set for you, the practitioner, to optimize against. They also cover how to push back when leadership chases shiny ideas like TV commercials, and why the baselines on vanity metrics are shifting faster than ever.

Less confusion. More focus. Better results.

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_____________________________________

00:43 Why Metrics Matter

03:46 One Number That Counts

05:47 The KPI Pyramid

07:22 Awareness and Leads

11:16 Vanity Metrics Trap

12:32 LinkedIn Impressions Example

16:29 Reporting to Leadership

18:04 Baselines Are Shifting

26:01 TV Commercial Reality Check

30:12 Better Tests Than TV

32:15 Awareness Campaign Intake

Eric and Mike take a closer look at the conference experience through a design lens, breaking down the details that separate an event people rave about from one they quietly endure. From the moment attendees walk through the door to the conversations they have in between sessions, there's more intention (or lack of it) behind that experience than most people realize. They get into what actually makes people feel welcome, the small decisions that have an outsized impact on networking, and some surprisingly simple ways to create a memorable atmosphere without blowing the budget. If you're planning an event of any size, or just trying to understand why some conferences stick with you and others don't, this one is worth your time.

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_____________________________________

00:48 Conference Lens

02:20 Theme First Impressions

04:29 Wayfinding Signage Wins

05:58 When Signage Fails

07:57 Design For Nervous Attendees

11:29 Name Tags Matter

15:17 Conversation Starters Games

17:03 Gamified Name Tags

18:07 Flair And VIP Badges

19:00 Designing The In Room Experience

22:13 Lighting Texture On A Budget

25:42 Stage Backdrops For Social Sharing

28:28 Case Study Elevate Conference

31:58 Feedback Loops And Data

33:30 First Time Attendee Takeaway

A "perfect" website is a moving target, and most people building one alone are working without a map. In this episode, Eric and Mike break down the full set of considerations that go into a website that actually works, the ones that get a lot of attention and the ones that quietly determine whether a site holds up over time. Some carry more weight than others, and getting them right doesn't require a big team or an unlimited budget. The conversation covers what to prioritize, what can wait, and a few reminders that perfection is less about checking boxes and more about the people the site is built for.

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01:04 What Makes a Perfect Website

05:11 Know Your Audience First

06:47 Website Copywriting Basics

08:39 User Experience and Journeys

10:53 Design That Does No Harm

13:27 Accessibility Essentials

15:52 Privacy and Compliance Rules

18:10 Speed Hosting and Optimization

21:25 Page Weight Reality Check

22:47 Hosting Impacts Speed

24:03 Responsive Design Basics

27:21 Navigation For Bigger Sites

29:58 Make Updates Easy

33:44 Search Visibility Strategy

38:23 Integrations And Reliability

41:14 Maintaining The Perfect Site

42:43 Final Takeaways And Wrap

What separates a presentation that lands from one that loses the room — and how do you even know which format to reach for first? In this episode of Marketing Team of One, hosts Eric and Mike get into the weeds on something they see walk through their studio door nearly every day: the deck. Inspired by a previous episode with the team at Duarte, they break down the presentation formats most people haven't considered, and why skipping the foundational questions is exactly how you end up with something that works for no one. They cover how format should follow function, what to ask before you ever touch a slide, and how to make the hard editing decisions that most of us struggle to make when we're too close to our own content.

Links Mentioned in the show:

https://www.duarte.com The previous MTo1 episode mentioned in the episode:

https://youtu.be/TttpfT2CzNQ

_____________________________________

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_____________________________________

00:00 Setting Up the Scene 00:32 Introduction to the Podcast 01:12 Meet the Guests: Cameron Flett and Ryan Orcutt 01:49 Background of Duarte 03:25 Ryan's Journey to Duarte 05:38 Cameron's Journey to Duarte 13:09 The Importance of Presentation Design 26:13 Coaching and Delivery Techniques 33:37 Live Audience vs. Virtual Presentations 33:48 Choosing the Right Presentation Platform 34:57 Converting Presentations Across Platforms 36:58 Presentations Making the Case 38:37 Helping Small and Medium-Sized Businesses 41:49 The Duarte Academy and Its Origins 44:46 The Importance of Presentation Design 46:25 Starting a Project with Big Clients 49:49 Simplifying Complex Information 54:38 Tips for Effective Presentation Design 01:05:21 Final Thoughts and Farewell