Ever feel like you're working with a shoestring budget? In this episode, Eric and Mike dive into the crucial intersection of money and marketing. They discuss how understanding your company's finances and having informed conversations with your boss can prevent budget headaches. They also explain how budget commitment can make a significant difference - whether you're managing marketing solo or deciphering financials. 

CMO Survey from Deloitte: https://cmosurvey.org/

Download Free Marketing Budget planner: Enhance your marketing efforts with our exclusive free planner. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies

_______________________________________________

Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

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Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com

Referral Links: If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.  Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq Figma -  https://psxid.figma.com/7x5n2lfe4shr Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode, hosts Mike and Eric discuss the importance of maintaining brand consistency, emphasizing that a brand is more than just a logo—it's about using that logo and other brand elements consistently across all platforms. Mike shares a frustrating example of a company using three different logos at once, highlighting the challenges small teams face when one person handles multiple roles, leading to potential inconsistencies. They stress the necessity of having a brand guide or style guide to ensure uniformity and clarify the broader concept of a brand beyond just its visual symbols.

Links Mentioned in the show:

Standards online brand guideline solution https://standards.site/

Codo Design Beer rebranding guidebook. https://craftbeerrebranded.com/

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips! 

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

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Enhance your marketing efforts with our exclusive free tools. Get access now!

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Join Our Reddit Community:

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Visit Our Website:

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🌐 www.marketingteamofone.net

Listen to Our Podcast:

🍏 Apple Podcasts - https://podcasts.apple.com/us/podcast/marketing-team-of-one/id1747195377

🎧 Spotify - 

https://open.spotify.com/show/3BEYh7NasXU63mERF7qPWV?si=386ce9eca1634bb3

Referral Links:

If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. 

Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq

Figma -  https://psxid.figma.com/7x5n2lfe4shr

Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

Welcome to the inaugural episode of the Marketing Team of One podcast, where Eric and Mike dive into solo marketers' unique challenges and address the ever-evolving terminology in the marketing world. This episode starts with a lively discussion about the term "funnel" and its various interpretations; enlightening us on why the traditional funnel metaphor feels restrictive and outdated.

As the conversation unfolds, Eric and Mike explore the importance of meeting customers where they are and offering value at each stage of their journey. They emphasize cost-effective and personal ways to maintain customer engagement without relying on the whims of social media algorithms. This video highlights the significance of understanding your audience's needs and providing them with relevant content and tools that can can empower your marketing strategies.

Subscribe to Our Video Channel on Youtube:

Don't miss out on future episodes filled with valuable insights and tips! 

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Websites:

For more resources, articles, and information, check out our websites:

🌐 www.marketingteamofone.net

🌐 www.pagedesign.com

Referral Links:

If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq

Figma -  https://psxid.figma.com/7x5n2lfe4shr

Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk

Fathom - The #1 rated AI notetaker. Instantly summarizes your meetings so you can focus on the conversation, instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode, Mike and Eric explore balancing the sometimes competing demands of marketing campaigns, revisit Eric's cereal box marketing days and emphasize the critical importance of setting clear, measurable goals. They share techniques for grilling meat, goal-setting, advocating for regular updates and adjustments, and offer a downloadable cheat sheet from marketingteamofone.net to help listeners plan their projects.

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips! 

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Websites:

For more resources, articles, and information, check out our websites:

🌐 www.marketingteamofone.net

🌐 www.pagedesign.com

Referral Links:

 Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq

Figma -  https://psxid.figma.com/7x5n2lfe4shr

Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk

Fathom - The #1 rated AI notetaker. Instantly summarizes your meetings so you can focus on the conversation, instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

In this Episode, Mike and Eric debate the practicalities and pitfalls of using PDFs in our current digital age. While Eric champions the format for its flexibility, Mike argues it's overused and impractical on mobile devices, citing real-life examples that highlight the need for better digital communication solutions that are better matched to the final application.

Subscribe to Our Youtube Channel:

Don't miss out on future episodes filled with valuable insights and tips! 

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Websites:

For more resources, articles, and information, check out our websites:

🌐 www.marketingteamofone.net

🌐 www.pagedesign.com

Referral Links:

If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq

Figma -  https://psxid.figma.com/7x5n2lfe4shr

Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk

Fathom - The #1 rated AI notetaker. Instantly summarizes your meetings so you can focus on the conversation, instead of taking notes. We use this on every client meeting.

https://fathom.partnerlinks.io/2mzzhdo4ekii

Are you a solo marketer? Burned out at the end of every day from managing the chaos of trying to get the job done?

Then welcome to the Marketing Team Of One podcast, where we discuss topics relevant to solo marketers and what they deal with on a daily basis.

In each episode we cover issues like managing your boss, fitting a lot of work into not a lot of time, and the ever-evolving landscape of the marketing world.

And if you want to learn more and want some helpful tools, head over to MarketingTeamOfOne.net. 

Let's do this.