What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere?

In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid balloon pilot and owns Seattle Ballooning.

Topics we discuss:

• How to build a chatbot that actually converts

LinkedIn Eliav Cohen: https://www.linkedin.com/in/eliav-cohen-5643795/ 

Website The Bot Lab: https://thebotlab.io/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.

Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!

Topics we discuss:

• How to create the best B2B content

LinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/ 

Website Content Callout: https://www.contentcallout.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner!

Topics we discuss:

• Differences between a Shopify and Magento webshop

LinkedIn Tim Bucciarelli: https://www.linkedin.com/in/tim-bucciarelli/ 

Website Iron Plane: https://www.ironplane.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.

In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company.

Topics we discuss:

• What is partner and affiliate marketing?

LinkedIn Matt Wool: https://www.linkedin.com/in/matthew-wool-67a3aa5/ 

Website Acceleration Partners: https://www.accelerationpartners.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.

We talk about the use of intent data. Topics we discuss:

• What is permission marketing, Web3 advertising and why is it important

LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/ 

Website Permission.io: https://permission.io/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

A lot of people can't wait to be back at live events. During Covid everything turned virtual and that definitely has some advantages. What's the future of virtual events and how can you make them successful?

In this episode, Elias has a chat with Michelle Garrisson and Daniel Moss, the co-founders of We&Goliath, virtual conference and event planners, based out of Asheville, NC. 

Topics we discuss:

• Why virtual events are effective (national reach, low costs, easy to scale, higher frequency and data-gathering)

LinkedIn Michelle Garrisson: https://www.linkedin.com/in/michellegarrison33/ 

LinkedIn Daniel Moss: https://www.linkedin.com/in/danieljmoss/ 

Website We&Goliath: https://weandgoliath.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so!

In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'.

Topics we discuss:

• The 8-step process to create funny videos

LinkedIn Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/ 

Website Funnysalesvideos : https://funnysalesvideos.com/ 

Podcast 'How to make a video go viral': https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer.

Elias has a chat with Quimby Melton, co-founder, and CEO of Confection. He explains why most CRMs, DSPs, and marketing automation platforms are only 75% effective because of a privacy-first approach that marketers will have to start adopting.

Topics we discuss:

• How to 'own your own rails', using 1st party data

LinkedIn Quimby Melton: https://www.linkedin.com/in/oqmelton/ 

Website Confection:  https://confection.io/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.

Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies. 

Topics we discuss:

• What is the definition of CLV?

LinkedIn Rahul Chauhan:  https://www.linkedin.com/in/rahulchauhan1/ 

Website Foresight Digital: https://foresightdigital.com.au/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering.

We talk about the use of intent data. Topics we discuss:

• SEO pitfalls

LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/ 

Website Ardent Growth: https://ardentgrowth.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]