This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/ 

Topics we discuss:

• What is Club Martech?

LinkedIn Elias: https://www.linkedin.com/in/eliascrum 

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/ 

LinkedIn Marten: https://www.linkedin.com/in/hoekstramarten/ 

Website: http://clubmartech.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow.

Topics we discuss:

• How to build your email list successfully

LinkedIn Luke Charlton: https://www.linkedin.com/in/lukecharlton/ 

Website and podcast Luke Charlton:: https://lukecharlton.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business. 

In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella.

Topics we discuss:

• What services to offer and which not

LinkedIn Itamar Shafir: https://www.linkedin.com/in/itamarshafir/ 

Website Umbrella: hhttps://www.umbrellaus.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer.

In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.

Topics we discuss:

• Tips on how to build your reliable attribution model

LinkedIn Bonnie Crater: https://www.linkedin.com/in/bonniecrater/ 

Website Full Circle Insights: https://fullcircleinsights.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here).

The 5 trends we discuss:

1. Personalization  

LinkedIn profile Aleksandra Korczynska

GetResponse's Website (including the mentioned discount)

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool.

Topics we discuss:

• Tips on how to be successful on Twitter

LinkedIn Yannick Veys: https://www.linkedin.com/in/yannickveys/ 

Website Hypefury: https://hypefury.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in. 

In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics. 

Topics we discuss:

• The use of regression models in marketing

LinkedIn Mark Stouse: https://www.linkedin.com/in/markstouse/ 

Website Proof Analytics: https://www.proofanalytics.ai/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs.

Topics we discuss:

• Why Digital Experiences can not only be offered by corporates but also by SMEs

LinkedIn Luke Wakefield: https://www.linkedin.com/in/lukewakefield/

Download the mentioned guide on Siteglide's website here.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. 

AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.

Topics we discuss:

• A 5-step approach to start using AR and VR

LinkedIn Caspar Thykier: https://www.linkedin.com/in/caspar-thykier-a160a115/ 

Website Zappar: https://www.zappar.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

• Examples of successful personalization

LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/ 

Website Breinify: https://home.breinify.ai/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]