** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! 

In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify.

Topics we discuss:

• Why use SMS in e-commerce

LinkedIn Jason: https://www.linkedin.com/in/jasonkwilliamson/

Website Jason: https://jasonkwilliamson.com/ 

Website E2: https://e2.agency/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?

In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by advancing your automation journey.

Topics we discuss:

• Why segmentation and personalization are important

LinkedIn Cody: https://www.linkedin.com/in/codyshankman/ 

Website NowVertical: https://www.nowvertical.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they?

In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth.

Topics we discuss:

• How technical is SEO?

LinkedIn Ken: https://www.linkedin.com/in/kennethdwmarshall/ 

Website RevenueZen: https://revenuezen.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

What are the most important metrics to measure for e-commerce brands?

In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies. 

Topics we discuss:

• Most important metrics to measure

LinkedIn Brian: https://www.linkedin.com/in/brianeberman/ 

Website Zeenk: https://zeenk.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?

In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.

Topics we discuss:

• How to personalize a website and experience

LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/ 

Website Optimonk: https://www.optimonk.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them!

In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics.

Topics we discuss:

• What is call tracking and how does it work?

LinkedIn Todd: https://www.linkedin.com/in/toddafisher/ 

Website CallTrackingMetrics: https://www.calltrackingmetrics.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.

In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.

Topics we discuss:

• Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)

LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/ 

Website Vidyard: https://www.vidyard.com/podcast/marketingguys/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).

In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.

Topics we discuss:

• What data to use 

LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/ 

Website Omniconvert: https://www.omniconvert.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode.

In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sales & Marketing of Altudo. They are a martech agency specialized in corporate solutions.

Topics we discuss:

• Things to consider when switching platforms: pricing and technology

LinkedIn Akhil Mittal: https://www.linkedin.com/in/akhilmittal2/ 

Website Altudo: https://www.altudo.co/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast.

In this episode, Elias has a chat with Mike Durfee, the CEO of Referral Wave, a company that help marketers to successfully develop a referral program.

Topics we discuss:

• How to set up a referral program

Chad refers to the e-book, containing the framework. That can be downloaded here.

LinkedIn Chad Durfee: https://www.linkedin.com/in/referralconsultinginc/ 

Website Referral Wave: https://referralwave.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]