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Marketing That Actually Works episodes
- How to Be More Efficient With Marketing Input and Output
Originally developed for software development, “agile” can be used for any project or product management.
15 min - How to Help Customers Give Up a Competitor's Product or Service
Learn more about the "Four Forces of Change" growth marketing strategy.
3 min - How to Systematically Acquire and Retain Customers, at Scale
Learn why and how to build what we call a "strategic marketing funnel."
12 min - How to Think About Marketing in 2024
Marketing is a battle of attention, not a battle of products and services.
20 min - How to Increase Customer Loyalty, Advocacy, and Lifetime Value at Scale
"Content experiences" are the single-greatest way to increase customer loyalty, advocacy, and lifetime value at scale.
9 min - How to Most Successfully Communicate With Prospective and Existing Customers
Use this marketing strategy to maximize the perceived value (what prospective and existing customers are willing to pay) for your business or organization's product or service.
6 min - Win your customers' trust and confidence with these two types of stories.
Every business or organization should have two types of stories: an origin story and a conversion story.
5 min - How to Increase What People Are Willing to Pay for Your Product or Service
Implement this marketing strategy to help customers better understand your value and make it more relevant to them, while putting competitors at a disadvantage (or making them irrelevant).
10 min - How to Maximize Pricing Power and Customer Loyalty With the 'Elements of Value'
This marketing strategy will help you rigorously identify and maximize consumer value to increase your business or organization's pricing power, loyalty, and advocacy (i.e. word of mouth).
13 min - How to Better Understand What Customers Truly Want From Your Product or Service
Learn more about the much-needed customer "jobs to be done" marketing strategy.
8 min
About Marketing That Actually Works
From the publisher's feed
The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results.…
Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits.