Whether you're checking in at a hotel, attending a conference or setting up your business' payment software, QR Codes are a useful way to engage people. Looking forward to seeing you use QR Codes to grow your business.

About Puja Thomson:

Puja Thomson of Roots & Wings is dedicated to helping you through life's transitions. She offers heartfelt ceremonies, according to your wishes, wellness services (counseling, consultations), presentations & workshops and resources. She honors the interconnection of mind, emotions, body, and spirit.

For more information, visit her website: RootsNWings.com

Hope you're enjoying spring!

Coming out of the winter season, many people look forward to spring & warmer weather. Now is the perfect time to leverage spring in your marketing campaigns.

If you want to keep your promotions timely & up-to-date with the spring season, this podcast episode is for you.

You'll discover three types of marketing campaigns that can help you leverage the spring season, specifically:

• Sending a goodwill Facebook Messenger broadcast or email to your subscribers
• Promoting a discount or two-for-one special
• Using language like "Spring into [insert benefit of your product or service]"

In this episode, we'll discuss 3 ways to create more content in less time!

Reviews can be a powerful marketing tool for businesses as 88% of consumers trust online reviews as much as personal recommendations. The ability to generate real, positive reviews on a consistent basis can differentiate a business from its competitors. On average, a one-star increase in reviews leads to a 5% - 9% increase in revenue for the business. The strategy that a business uses to encourage customers to leave reviews should be compliant with the review platforms' policies.

In this episode, you'll discover how to address Yelp as a reviews platform in a compliant manner.

In this episode, you'll discover three ways to increase your chances of getting more real, positive reviews.

Here are three strategies to help you make the most of your speaking engagements:

1. Build anticipation for the speaking engagement by posting about the event in advance

2. Share the video of your speaking engagement on social media

3. Collect potential testimonials from event attendees or organizers

YouTube has 1.3 billion users. Every 24 hours, those users watch nearly five billion videos. 300 hours of video content are uploaded to the platform every 60 seconds. The video search engine is the second most popular website in the world. The most popular website in the world, Google, owns YouTube. Many Fortune 500 companies market themselves through the video platform. With 1.1 million YouTube Channel subscribers, Sephora publishes how-to beauty tutorials and spotlights its new products. The company gets their community to spend time watching their videos & monetizes their channel by putting links to buy their beauty products in the video description & at certain points in the video. Nike & Adidas leverage the platform to promote their shoes, workout gear & spotlight prominent athletes.

Time for some digital spring cleaning!

Here are three strategies to spring clean your Instagram account:

1. Check your Instagram Direct Messages

2. Evaluate your business account's Action Buttons

3. Freshen up your Instagram Ads if they are seasonal