In our current podcast series, I interview the owners of 4 very different law firms and we dive deep into their marketing.

Today’s episode is the second of that series. I interview Ali Awad (@ceolawyer), founder of a personal injury law firm based in Georgia. 

Ali is an impressive entrepreneur who started his personal injury law firm from the trunk of his car with no website and made $2-million in revenue the first year by simply using his cell phone and free social media to market his firm. Now, Ali’s firm is on track to make $15 million in revenue this year. 

Ali has cracked the code when it comes to generating new clients through social media. Currently, he has more than 500,000 followers on social platforms by using his unique strategy. 

“There are hundreds of thousands of other lawyers that do the exact same thing that I do. The difference is in how I change or advertise or market my own service. It evolves. It’s a moving target.” - Ali Awad

Timestamps:

3:49: Ali’s Ultimate Strategy: Educate and entertain people in all posts, even in boring niches.

4:34: Innovate and create a business in any industry by using your cell phone and internet.

5:24: Edutainment: Make your business content fun, sexy, engaging, and entertaining.

7:56: Biggest Mistake: Business owners, entrepreneurs, and professionals post a series of ads.

8:33: Content Strategy: Have a hook, valuable information, and keep it brief to grab attention.

9:02: Social Media Channels: Pay attention to all platforms and what people want.

11:52: Mommology: You’re biggest, #1 fan is mom. Get people to support you like your mother.

13:04: Practice vs. Business: People get stuck when they don’t know social media do’s/don’ts.

17:33: Care about consumers and what they care about - a product/service that works for less.

21:12: Claim to Fame: Spend money to boost ads, generate revenue, and reinvest to grow.

22:00: Where to start on social media? Start by letting everyone know what you do. 

26:18: Best thing to do for your business: Brand yourself, not your business, to get feedback.

31:28: Powermoves: Story behind CEOlawyer brand and staking claim to social media handles.

35:20: Protect Brand: Reserve usernames, domains, and variations on social media platforms.

Episode Links:

Ali Awad Law: https://aliawadlaw.com/

Ali Awad on Instagram: https://www.instagram.com/ceolawyer/

Ali Awad on Facebook:

Today’s episode features a free and informal social media training conducted by yours truly, Lauren Pawell, in our Facebook community.

I cover social media from a high level to help you make better marketing decisions.

Listen in so you can improve your social media marketing strategy, from the top-down.

Get all the links from this episode in the show notes here: https://www.bixamedia.com/20

In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing. 

Today’s episode is the third of that series. I interview Ariana Graham, of Home Made Neat, based in Washington DC.

Ariana started her business smack dab in the middle of the pandemic - holy heck is that brave!

In this episode, Ariana talks about why she decided to embark on this journey and how she fast-tracked her marketing.

To get all the links mentioned in this episode, visit the show notes at https://www.bixamedia.com/19/

In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing. 

Today’s episode is the second of that series. I interview Grace Niu of Feng Shui Serenity, based in Sydney, Australia. Grace is one of only nine Accredited Feng Shui Consultants in Australia. 

Grace is passionate about practicing authentic feng shui and only seeks learnings from renowned feng shui masters who respect its ancient heritage. She is a seeker for truth and believes to change the world, you must change yourself.

A gifted intuitive, mentor, teacher, speaker, and business coach, Grace created Feng Shui Serenity after following her own intuition to leave a successful 15-year career in media and explore her life purpose. 

Grace’s feng shui business grew significantly in 2020, especially as more people were forced to quarantine and spend more time at home. She shares behind-the-scenes of her marketing and how she makes sure that all her efforts stay in alignment with her energetic strengths. 

Make sure to visit the show notes for this episode at https://www.bixamedia.com/18/, where I’ve included links to everything we discuss to follow Grace’s marketing.

In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing. 

 

Today’s episode is the first of that series. I interview Amanda Titchenal, who’s based in Orange County, California. (And she happens to be a former client.)

 

Amanda started her home organizing business right after graduating college. Now, 15 years later, she employs a team of 7!

 

In this episode, Amanda walks through what has worked well in her marketing...and what has flopped. She shares her hard-earned tips about how to grow a sustainable business long-term, and you don’t want to miss out on her advice.

 

Make sure to read through the show notes for this episode at https://www.bixamedia.com/17/, so you can get links to all the resources we share in the episode and follow Amanda’s journey online.

In our current podcast series, I interview the owners of 4 very different writing businesses and we dive deep into their marketing. 

 

Today’s episode is the fourth and final of that series. I interview Prerna and Mayank Malik of Content Bistro, who are based in India.

 

Prerna and Mayank are a powerhouse husband and wife team. They specialize in copywriting services for course creators and service providers. 

 

I love how intentional Prerna and Mayank are about everything they do, both for their clients and their own marketing. 

 

Don’t forget to visit the show notes for this episode on https://www.bixamedia.com/16/, so you can learn more about Content Bistro’s services and their philosophy to sustainably scaling.

In our current podcast series, I interview the owners of 4 very different writing businesses and we dive deep into their marketing. 

 

Today’s episode is the third of that series. I interview Eva Gutierrez, who’s currently based in Los Angeles, California.

 

Eva is an incredible content writer, who has landed some heavy hitter clients like Digital Marketer and ConvertKit, after a couple tough years of taking any work that came her way on UpWork. Eva has really honed in on her marketing process so that she brings in the right type of clients and builds long-term relationships with them. 

 

And, because she has such a great system, Eva now coaches freelance writers who want to take ownership over the trajectory of their career and fast-track the client acquisition process.

 

Don’t forget to visit the show notes for this episode on https://www.bixamedia.com/15/, so you can learn more about Eva’s services and improve the content marketing you do for your business.

In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing.

Today’s episode is the third of that series. I interview Grace Niu of Feng Shui Serenity. Grace is one of only nine Accredited Feng Shui Consultants in Australia. 

Grace is passionate about practicing authentic feng shui and only seeks learnings from renowned feng shui masters who respect its ancient heritage. She is a seeker for truth and believes to change the world, you must change yourself.

A gifted intuitive, mentor, teacher, speaker, and business coach, Grace created Feng Shui Serenity after following her own intuition to leave a successful 15-year career in media and explore her life purpose. 

Grace’s feng shui business grew significantly in 2020, especially as more people were forced to quarantine and spend more time at home. She shares behind-the-scenes of her marketing and how she makes sure that all her efforts stay in alignment with her energetic strengths. 

Make sure to visit the show notes for this episode, where I’ve included links to everything we discuss to follow Grace’s marketing.

“Feng Shui Serenity’s purpose is to help people empower themselves to create their own destiny, and in a way, I always say to build their own heaven on earth.” - Grace Niu

Timestamps

3:13: Sense of Serenity: Grace’s approach to feng shui at home.

4:57: COVID-19 was a catalyst to connection when people had energetic epiphanies. 

6:50: Slow Down: Self-reflect to move forward, make progress, and attain achievements.

8:18: Specific Serenity Services: Demand transitioned from destiny profiling to feng shui.

11:02: What is destiny profiling? Using Chinese astrology to create a cosmic blueprint.

13:23: Desire and intention to change - when to seek out Grace’s services.

15:00: Ultimate Goal: Knowing thyself is an important part of people’s evolution journey.

20:00: Feeling stuck and unfulfilled? Start looking for what you truly want and desire.

24:11: Breakthrough Moment: It takes others to tell and remind you what you are good at.

26:55: Brand Essence: Use previous skill sets and knowledge for a new growth journey.

30:36: Target Audience: Talk to the right people with the right language, tone, and stories.

33:52: Customer Journey: Set boundaries and pour energy back into business to serve others.

36:02: Sales and Marketing Strategies: Referrals, website, social media, and sharing content.

Episode Links

Grace Niu on LinkedIn: https://www.linkedin.com/in/grace-niu-64148743/

In our current podcast series, I interview the owners of 4 very different writing businesses and we dive deep into their marketing. 

 

Today’s episode is the second of that series. I interview Justin Blackman, who’s based in Suwanee, Georgia.

 

Justin is an uber-gifted voice expert. His guides help personal and corporate brands scale up their content and copy teams while creating a consistent voice across all assets. 

 

In this episode, Justin walks through his business journey and what it took for him to realize that his copywriting superpower was voice.

 

Don’t forget to visit the show notes for this episode on https://www.bixamedia.com/14/ so you can learn more about Justin’s services and download his free voice guide.

In our current podcast series, I interview the owners of 4 very different writing businesses and we dive deep into their marketing. 

 

Today’s episode is the first of that series. I interview Sara Frandina, who’s currently based in Boston, Massachusetts.

 

Sara is a top-notch conversion copywriter - and you’ll learn exactly what that means in this episode. Listen in to hear the marketing strategies that Sara has used to stay consistently booked out, months in advance.

 

And, don’t forget to visit the show notes for this episode at https://www.bixamedia.com/13/, so you can get a free crash course in conversion copy that Sara created just for our listeners - so you can make more sales in your business.