Marketing That POP's | ThrivePOP

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry. 

Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.

In this episode…

Influencer marketing is all the rage as brands capitalize on the latest methods for gaining awareness and promoting their products. However, you can’t partner with a well-known influencer like Kim Kardashian and expect million-dollar results. The influencers you leverage must align with your brand strategy, or you may risk losing credibility. What are some best practices for collaborating with influencers?

Before embarking on your influencer journey, marketing masters Michele Ringelberg and Olivia Johnson note that you have to establish a goal for this marketing strategy. Whether you’re looking to boost brand awareness, increase social engagement, or expand your products’ reach, the influencers you select must align with your goal. Once you’ve identified ideal influencers, you can reach out through social media or email with custom, authentic messages that resonate with them. Olivia and Michele maintain that influencer relationships should be mutually beneficial with fair compensation, which may include negotiating contracts and offering free products. You’ll also want to ensure that your campaigns are performing well so you can use tracking tools to measure campaign success.

Tune in to the next episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson of ThrivePOP sit down to discuss the dos and don’ts of influencer marketing. Together, they share how to engage influencers effectively, case studies of high-performing influencer campaigns, and the types of influencers you can employ.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.

Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.

In this episode…

When it comes to marketing, cannabis is an untapped industry, but the demand for these products has called for specialized social media and branding strategies. With strict government regulations surrounding these products, how can you adapt your marketing to comply with the restrictions and reach new customers?

More states are legalizing cannabis, attracting new consumer demographics to the space. Passionate cannabis marketers Olivia Johnson and Michele Ringelberg advocate for education across all aspects of cannabis marketing. This entails educating consumers about various product types and benefits and teaching cannabis business owners how to market to their customers without violating regulations. Rather than promoting specific products, an integrated marketing strategy involves promoting your brand’s distinct culture, voice, and personality on social media while utilizing emojis to comply with industry constraints.

In this episode of Marketing That POPs, hosts Michele Ringelberg and Olivia Johnson of ThrivePOP are interviewed by Chad Franzen of Rise25 about crafting effective marketing campaigns for the cannabis industry. Together, they explore the founding story of ThrivePOP, how to establish a strong brand identity through social media, and the importance of client relationships.

On this episode of Marketing you'll explore unforgettable advertising. Hosts Michele and Olivia dissect the secrets behind iconic campaigns like Tootsie Roll Pops, Got Milk?, and Nike's "Just Do It." Discover the elements that made these campaigns memorable, from catchy jingles and celebrity endorsements to powerful storytelling and cultural impact. Get valuable insights into the art and science of effective marketing.

Download Our Guide To Influencer Marketing

Join us for an insightful episode of Marketing That POPs, featuring Ernest Toney, the visionary founder of BIPOCann. In this episode, Ernest dives deep into the critical topic of social equity in the cannabis industry. Learn about the innovative initiatives and impactful strategies BIPOCann employs to bridge the gap and promote inclusivity, providing invaluable support to BIPOC entrepreneurs and communities.

https://bipocann.com/

On this episode of Marketing that POPs, Olivia & Michele get down to business with Daniel, the Marketing Director from NOBO. Listen as they navigate the highs and lows (pun intended) of marketing dispensaries or as Michigan has so quaintly coined them a provision center.

Check out NOBO!

In this episode we get to dive deep into the world of Controlled Environmental Agriculture (CEA) for cannabis! In this episode, we're thrilled to chat with Laurel, a long-time friend of ThrivePOP and a leading voice in the cannabis industry.  We'll be picking her brain about Bract & Pistil, a consulting firm dedicated to helping cannabis businesses thrive.

Marketing that POP Podcast is back! This episode tackles the tricky topic of marketing budgets. Forget the myth that bigger means better. Your hosts, Michele and Olivia, will show you how smart planning and tracking every penny can make even a shoestring budget work wonders. Think of it like tracking your progress when trying to lose weight - every penny counts! They'll also dish out tips for approving your budget and maximizing your resources. Tune in for actionable advice to make your marketing budget a success story!

In this episode of Marketing that POPs, we dive into the hottest design trends that will grab attention and elevate your brand in 2024.

Trends Include:

Anti-design isn't about creating bad design, but rather challenging the status quo and pushing the boundaries of what design can be. It's a way to grab attention and spark conversation.

Ditch the inauthentic voice! This episode is your key to finding your brand's unique personality. Learn how to define your target audience, craft a message that resonates, and discover examples from companies like Duolingo and Nike.

Tools Mentioned:

This episode of Marketing That Pops has you covered! We'll be dishing the hottest updates on your favorite platforms, from Facebook to TikTok. The episode also offers workarounds for LinkedIn link restrictions and mentions a scheduling tool called Sked. We'll delve into the power of relevant hashtags (#winning) and answer the burning question: are they here to stay? And to top it all off, we'll equip you with some game-changing tools to streamline your social media workflow.