Marketing That POP's | ThrivePOP

Marketing That POP's | ThrivePOP

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Marketing That POP's | ThrivePOP episodes

  • Aliging Sales & Marketing

    This episode tackles the all-too-common struggle of misalignment between sales and marketing teams. We'll explore the reasons why these departments often seem to operate in silos, and more importantly, how to bridge the gap for maximum success.

    Here's what you'll learn:

    • The hidden culprit: Often, it's simply a lack of communication that creates a disconnect between sales and marketing.
    • Define your roles: Clear roles for both teams lead to better job security and increased collaboration.
    • Speak with one voice: Craft a unified message that resonates with your target audience. Sales can provide invaluable insights from the customer frontline.
    • Communication is key: Regularly scheduled meetings and open communication are essential to maintain alignment.
    • Data-driven decisions: Set realistic goals together based on historical data and sales experience.
    • The ROI of alignment: Studies show that strong sales & marketing alignment leads to significant revenue growth and improved lead conversion rates.

      • [FREE] Resources

      21 min
    • Cracking the Code: Unlocking Client Resistance

      This episode of Marketing That Pops delves into the strategies for overcoming client resistance, aptly titled "Cracking the Code: Unlocking Client Resistance." The episode equips you with actionable steps to navigate this common challenge

      19 min
    • Why Your Content Isn't Working

      Is your marketing falling flat? Struggling to connect with your audience?

      This episode of Marketing That Pops exposes the culprits. From outdated trends and audience mismatch to forgettable visuals and unclear calls to action, we reveal the common pitfalls of sabotaging your content. Dive into actionable tips to turn things around: leverage trending tactics, find your ideal audience online, prioritize relevant content, invest in impactful visuals, craft strong CTAs, optimize for each platform, maintain brand consistency, and embrace A/B testing. Don't guess. Track your progress, and watch your content truly pop!


      33 min
    • How To Kickstart Marketing For Your Business

      In this episode of "Marketing that Pops," hosts Michele Ringelberg and Olivia Johnson discuss the challenges faced by small businesses in marketing, such as budget constraints, audience targeting, content creation, social media changes, and ROI measurement. They offer practical solutions, including setting measurable goals, analyzing competitors, creating buyer personas, and managing budgets effectively. Michele and Olivia stress the importance of consistency and invite listeners to seek assistance with their marketing needs. They debunk the myth of needing to market to everyone and conclude by encouraging feedback and subscriptions for future episodes, promising valuable insights in their journey through "Marketing that Pops.


      https://blog.thrivepop.com/marketing-that-pops/welcome-to-marketing-that-pops-a-podcast-for-inspiring-business-growth-1-0


      28 min
    • 2023 Viral Marketing Moments


      In this episode of "Marketing that Pops," hosts Michele Ringelberg & Olivia Johnson delve into the past year's viral marketing moments and explore what the landscape looks like for 2024. They kick off by reminiscing about standout events from 2023, including the success of the Barbie Movie, Elon Musk's acquisition of Twitter, and Taylor Swift's record-breaking achievements. They also touch on notable marketing campaigns from McDonald's and Dunkin' Donuts, emphasizing the importance of brand storytelling and engagement. Moving forward, Michele and Olivia discuss the enduring relevance of video content in marketing strategies, highlighting the power of authentic storytelling and customer-centric approaches. Throughout the episode, they emphasize the need for brands to stay agile and innovative in an ever-evolving marketing landscape.

      38 min
    • Introducing: Marketing That POP's

      Welcome to the debut of "Marketing that POPs!" In our very first episode, your hosts, Michele and Olivia, get to the heart of the matter by discussing the "Why" behind the POP.


      Join us as we explore what this podcast has in store for you, and embark on a journey together to breathe life into your marketing strategies. We're here to make your marketing truly POP, and we can't wait to share this exciting adventure with you! So, stay tuned and let's get poppin!

      15 min
    • Welcome to Marketing That POP's!

      Welcome to the podcast, where we teach you how to create marketing that pops! Get ready for refreshing conversations with industry experts, trendsetters, and creative minds that'll leave you bubbling with inspiration. Get ready to turn up the volume on your business – let's get popping!

      1 min

    About Marketing That POP's | ThrivePOP

    From the publisher's feed

    Welcome to "Marketing That POPS," the podcast that takes your marketing game from flat to fabulous! Join us for some lively chats with industry experts, trendsetters, and creative minds that'll leave you buzzing with new ideas.