Understanding marketing is important, even if your practice is at capacity. Join AAEP Practice Life Podcast host Dr. Mike Pownall and three marketing specialists -- Dr. Karen Bolten, Heather McPherson, and Kelly Graber -- as they discuss the what, why, when and how of marketing strategies, goals, campaigns and indicators of success.

AAEP Practice Life is sponsored by Boehringer Ingelheim. Visit them at https://www.bi-vetmedica.com/species/equine.html.