Marketing The Invisible

By Tom PolandBusiness Education How To Marketing Management

Marketing The Invisible episodes

August 17, 2022How to Generate Predictable Profits for Your Business – In Just 7 Minutes with Charles Gaudet
Find out what is OSI and how can it help you shift your system and growth into something sustainable and predictable
Analyze what different marketing strategies can you incorporate into your business to avoid overreliance
Understand what are the strategies and habits you need to drop in order to achieve sustainable scalability
Resources/Links:
To get more FREE resources and awesome tips on building a sustainable profit, click here: get.predictableprofits.com/business-assessment
Summary
Do you feel like your profit is just one roller coaster ride– you never know when it’s going to get high or if it’s going to get low?
Are you itching to find out how to generate predictable profits that will assure and guarantee you stable and even better profit all the time?
Charles Gaudet is the CEO of Predictable Profits. International Business Times regards him as the Go-To Business Coach for 7- and 8-figure businesses. Disrupt Magazine ranked him as one of the Top 15 Business Coaches in the World.
Sit back and tune in to find out how Charles has helped thousands of people, and maybe even you soon, achieve sustainable business growth and generate predictable profits through a promising system.
Check out these episode highlights:
01:21 – Charles’ ideal client: Seven and eight-figure CEO founders.
01:28 – The problem he helps solve: We help business owners who are asking themselves one to three questions, “How do I grow my company faster?” Or some months are feasts, some months are famine, “How do we generate more predictability in our revenue?”
02:07 – The symptoms of the problem: Most business owners are able to take their company to a certain level based on hard work, word of mouth, and referrals. They genuinely only have one or two areas that are generating leads and sales.
03:04 – Clients’ common mistakes before consulting Charles: The most common mistake actually is tied in with one of the symptoms, which is there’s an overreliance on word of mouth and referrals instead of building a more robust strategy of creating at least one new profit center per quarter.
04:23 – Charles’ Valuable Free Action (VFA): Along the lines of everything that we talked about scalability. When people look at the results that we’ve been able to bring other companies and they say, “You know, we just took a company from 1 million to 40 million, over 40 million, within five years”, and they want to know, “How the heck do you do that? You must have some sort of like, magic strategy and blah, blah.” None of that is actually true.
06:10 – Charles’ Valuable Free Resource (VFR): To get more FREE resources and awesome tips on building a sustainable profit, click here: get.predictableprofits.com/business-assessment
06:44 – Q: Why do growing companies fail? A: The thing is, you know, a lot of people will ask the question, “What do I need to grow my company faster?” and they think “Grow at all costs”.
Tweetable Takeaways from this Episode:
“You have to build that scalable process of sustainability, predictability, and robustness into an organization if you want to continue growing for years and years and years to come.” -Charles Gaudet
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from the sunny Sunshine Coast in Australia, joined today by Charles Gaudet. Charles, good day! Welcome from Down Under. Where are you hanging out?
Charles Gaudet 00:24
Portsmouth, New Hampshire.
Tom Poland 00:25
New Hampshire, sounds like a lovely laid-back, sort of, little nook out there on the East Coast. Folks, Charles is a pretty awesome dude in all sorts of manners, not least of which he trains in Brazilian jujitsu and has won two gold medals, three times wrestling state champion. Yeah, if you get into an altercation outside a restaurant, Charles is the guy. He’s also the CEO of Predictable Profits. International Business Times regards him as the “The Go-To Coach” for seven and eight-figure businesses who are wanting more predictable profits and more growth. Disrupt Magazine named him one of the World’s Top 15 Business Coaches. So, Charles, absolute pleasure and privilege to have you on the show. Let’s get going. Our title today is, “How to Generate Predictable Profits for Your Business” in just seven minutes. Charles, our seven minutes start now. Sir, question number one, who is your ideal client?
Charles Gaudet 01:21
Seven and eight-figure CEO founders.
Tom Poland 01:25
Perfect! Question two, what’s the problem you solve?
Charles Gaudet 01:28
We help business owners who are asking themselves one to three questions, “How do I grow my company faster?” Or some months are feasts, some months are famine, “How do we generate more predictability in our revenue?” Or the third one is, “The company’s too dependent on me, how can I scale this thing?”
Tom Poland 01:42
So faster growth, more predictable revenue, and scalability?
Charles Gaudet 01:46
You got it.
Tom Poland 01:47
Okay! So, let’s talk about the symptoms. Question three, six and a half minutes left, we’re firing through them. What would you say would be the typical symptoms of the- we talked about your ideal client, before they meet you, they’re in the business, what’s going on in the business that gives them the heads up that they should really be reaching out and finding out more about what you do?
Charles Gaudet 02:07
Most business owners are able to take their company to a certain level based on hard work, word of mouth, and referrals. They genuinely only have one or two areas that are generating leads and sales. And that’s where they tend to plateau a little bit and they realize that they need additional, more scalable strategies in order to get to the next level. That’s typically where we come in. The company is too dependent on them. Oftentimes, you also see the founder who’s doing most of the sales. They’re stuck working in the business instead of on the business. Those are pretty difficult symptoms.
Tom Poland 02:41
Gotcha! So, there’s pretty heavy dependency on new revenue flows on the founder. So, what would you say- question four, five and a half minutes left. These are pretty growth-oriented people, I mean, they’re doing seven or eight figures already, so they’re assertive. They’re proactive. They’re going to be trying stuff. What would you say are some of the common mistakes you see that they make before they find your solution?
Charles Gaudet 03:04
Well, the most common mistake actually is tied in with one of the symptoms, which is there’s an overreliance on word of mouth and referrals instead of building a more robust strategy of creating at least one new profit center per quarter. So, you have a whole bunch of different ways that are generating new leads, and sales. And the way that I look at it, I just got back from an F1 race. And the way that the pistons work in an engine is they go up, and they go down, and they go up, and they go down. Rarely do you say, all the pistons go up at the same time, or you would never say all the businesses go up at the same time, and all the pistons go down? The same exact thing ends up happening in leads and sales– when one thing’s working, another thing usually comes down and vice versa. So, you want to build robustness into the organization by having multiple different pillars.
Tom Poland 03:55
And that’s a terrific analogy, isn’t it? You know, the pistons– one’s going up, one’s going down. And I imagine that diversification builds not only more secure, predictable profitability but it gives the founder the ability to sleep well at night. Their example is on one basket, so to speak. Let’s flip it. Four minutes left, question five is one valuable free action, like a top tip, not going to solve the whole problem, but it might take folks a step in the right direction. What do you get?
Charles Gaudet 04:23
Well, you know, along the lines of everything that we talked about scalability. When people look at the results that we’ve been able to bring other companies and they say, “You know, we just took a company from 1 million to 40 million, over 40 million, within five years”, and they want to know, “How the heck do you do that? You must have some sort of like, magic strategy and blah, blah.” None of that is actually true, except for how fast we’re able to grow the company. It just follows a three-step process. It’s called OSI. The first one is optimization. So, you figure out where we’re currently generating momentum in the business and how do we do more of what’s working and less of what’s not. Once you optimize those processes and you turn them into a well-fine oiled machine, then you want to systematize it. That’s the “S” part– systematize that process. So that now things can begin to happen, less dependent on you, where you can have people or automation take over. And then the last part is innovation. And that’s when you create something new. And then you repeat that cycle. Once you create that, then let’s optimize it. Let’s systematize it. And let’s go back and let’s innovate and do that again. And the optimization process alone is what took us from, you know, a million too, I think, it was $11.2 million, or something like that, within three years or so. So, you know, there are a lot of really wonderful benefits for building that scalability following OSI.
Tom Poland 05:44
Right, and that sounds like that’s not a destination, it’s a continuous journey. And that just makes them upset. You see, suddenly businesses stagnate through lack of innovation. You see, so many businesses never even get the scale through a lack of systemization. Great model! Thank you for that. Two minutes left, sir. We want a valuable free resource. A bunch of people is going to want to know more about your work, where can they go to, kind of, you know, dip their toe in the water in the world of Charles Gaudet?
Charles Gaudet 06:10
Well, I mean, we do have a business assessment, which, I don’t know, you may or may not be able to provide a link within the video resource.
Tom Poland 06:16
We will! Yep.
Charles Gaudet 06:17
Awesome! They can also go to predictableprofits.com. And there are going to be additional resources at predictableprofits.com.
Tom Poland 06:23
Okay, so, folks, have a look, if you’re listening to this on the audio. If the video, there’s a link below the video. But get.predictableprofits.com/business-assessment. Go there and do the assessment and find out where your growth opportunities are. Charles, we’ve got 70 seconds left. What’s the one question I should have asked you but didn’t?
Charles Gaudet 06:44
It would be about growth. Why do growing companies fail?
Tom Poland 06:48
Why do growing companies fail, Charles?
Charles Gaudet 06:51
Well, great question. Glad you asked! The thing is, you know, a lot of people will ask the question, “What do I need to grow my company faster?” and they think “Grow at all costs”. What a lot of people don’t realize is that according to a study performed by the Kauffman Foundation on the companies that made it on the Inc. 5000 Fastest Growing Companies list, is that within five to eight years of first getting listed, 66% of those companies will be disadvantaged sold, go out of business, or shrink in size. And that happens because they’re only focused on, you know, growth. They’re not thinking about predictability. They’re not thinking about sustainability. They’re not thinking about robustness. You have to build that scalable process of sustainability, predictability, and robustness into an organization if you want to continue growing for years and years and years to come.
Tom Poland 07:37
These are words of wisdom and the result of decades of experience, I imagine. Charles, it’s been an absolute privilege to have you on our show. Thank you for sharing your insights and your experience and your wisdom.
Charles Gaudet 07:49
Thank you very much. It’s been an honor.
Tom Poland 07:51
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
9 min
August 10, 2022How to Generate High Quality Leads with Video – In Just 7 Minutes with Mike Moll
Find out why you don’t need to become the advertising master to get high-quality leads
Learn how one-to-one marketing through videos is better than investing tons in ads
Discover how to achieve sustainable growth and income in your business without sacrificing your “me” time
Resources/Links:
To get more FREE advice on how to integrate the power of videos into your business, click here: go.mikemoll.co/leads
Summary
Do you feel like you’re constantly revolving inside your business and not having enough time for things outside of it?
Looking for the right marketing strategy isn’t supposed to be hard, time-consuming, and costly. Videos are efficient, and simple, and can help you generate better and high-quality leads.
Mike Moll is a marketing coach who helps marketers charge what they are worth, then, remove themselves from daily operations. He hopes to help other marketers who want to create an amazing business while having time for hobbies, travel, and enjoying life.
Get a truckload of tips and tricks on how Mike generates high-quality leads at a low and time-sufficient cost through the power of videos– even if they’re unedited!
Check out these episode highlights:
01:37 – Mike’s ideal client: My ideal customer is a marketer.
02:23 – The problem he helps solve: I think it’s four parts because no one shot can fix an entire business. So often, we go back and start with what is the product? What is the offering? Who are you offering it to? And how are you talking about it?
03:36 – The symptoms of the problem: Typically, they are winning to an extent. So, they’ve got their business at $10-, $15-, $20,000 a month, but every time they scale up past that, what typically happens is there’s an overwhelm of work.
04:42 – Clients’ common mistakes before consulting Mike: The first thing is the price as if they are a solopreneur, which typically they are. They’re an individual running this business and they are pricing according to their time and energy.
05:45 – Mike’s Valuable Free Action (VFA): When it comes to leads, the idea that you have to become this advertising master and run Facebook ads, and Google ads is a complete farce. If you’re selling a service, if you’re a service-based entrepreneur, whether it’s marketing or creative or administrative work, the best way to reach out to people is one-on-one, human-to-human to make that sale.
07:26 – Mike’s Valuable Free Resource (VFR): To get more FREE advice on how to integrate the power of videos into your business, click here: go.mikemoll.co/leads
07:55 – Q: Where do people get the most stuck trying to execute this video strategy? A: They feel like the video needs to be perfect. And they rehearse and they sit there recording it over and over again, and they go nuts.
Tweetable Takeaways from this Episode:
“When it comes to leads, the idea that you have to become this advertising master and run Facebook ads and Google ads is a complete farce.” -Mike Moll
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from the very sunny Sunshine Coast in Australia, joined today by Mike Moll. Mike, a very warm good day from Down Under. Where are you based?
Mike Moll 00:24
Currently in Kedah Teto. But I’ve been flipping through Sayulita, Mexico, Portugal, and California for the last few years.
Tom Poland 00:30
Oh, that sounds wonderful. What a lifestyle! Folks, in addition to being a marketing coach and a global, Globetrotter, I should say, Mike helps people like you and me with marketing, charge what you’re actually worth. And then once the leads are flying in, and the cash flow is boosted, he helps to remove you from daily operations. So, there are two wings of the same bird here, so to speak. Because one is the lead generation in the marketing and the other is the systemization. Today, we’re going to be talking about how to generate high-quality leads with video. He helps a lot of other marketers. Mike’s kind of- Mike’s the marketer’s marketer. And it’s all about boosting lead flow, and client conversion, but also having, kind of Mike walking the talk, having enough time through systemization for hobbies, travel, and generally enjoying life. Can’t wait to get started, Mike. Thanks for being a guest on our show. Question number one, sir, is who’s your ideal client?
Mike Moll 01:37
Awesome! Well, first of all, thank you so much for having me. I really appreciate it. My ideal customer is a marketer. I have, you know, built my company up over the previous nine years. I feel like I’ve made a lot of mistakes that the people that are trying to build their current company are going to go through, and I’ve kind of packed that knowledge into how to kind of get them there. So, I generally work with people that are between 10 and 30,000 in revenue. I do best when the person’s already got some momentum, and they’ve already got some customers and just need help to make the business stronger, more profitable, and then, obviously, the system so that they can move out of the way.
Tom Poland 02:12
Perfect! Presumably, you just tend to 30,000 a month. Does that sound about right?
Mike Moll 02:16
Correct. Yeah.
Tom Poland 02:17
Thank you. And so, tell us, question number two, six and a half minutes left. What’s the problem you solve? How do you define that?
Mike Moll 02:23
I think it’s four parts because no one shot can fix an entire business. So often, we go back and start with what is the product? What is the offering? Who are you offering it to? And how are you talking about it? Once you solve that, and you can speak from a place of value and an outcome, what we typically do from there is start to raise the price. Now. a lot of people use that language, “scale the price”, but you know, for me, you have to be mentally comfortable with the price to sell it at that price. So, it’s a combination of product and pricing. Once we’re good on that front, we move into the sales marketing side. So how do we get this in front of the right people– part of the subject matter we’re going to speak about today. You know, how do you go through a sales call successfully talking about it in a new price and a new way, and get people to say yes? And then finally, what are the systems that you can put in place to put the people in place to execute the things that you don’t want to if you want to be fully out and just manage it or you want to manage is the part that you love to manage? How do you delegate the rest?
Tom Poland 03:23
Got it! Perfect. So, let’s have a look at the symptoms. Someone listening to this, how would they know that they need more information about what you do? What’s going on in their business or their life where they go, “Yeah, that sounds like me”?
Mike Moll 03:36
Yeah, absolutely. So typically, they are winning to an extent. So, they’ve got their business at $10-, $15-, $20,000 a month, but every time they scale up past that, what typically happens is there’s an overwhelm of work. Things start to fall apart. They lose track of things, and customers leave. And then they say, “Okay, I think I figured it out.” They get that momentum rolling again, get it back up, the revenue up, and then things start to fall apart because they can’t manage all the projects. They can’t manage all the people. And so, they’re in this cycle, not being able to break free and really grow their business and sustain it. My thing is all about sustainability.
Tom Poland 04:12
Sustainable growth. That is a great way to summon up– sustainable growth. So, it’s less like a roller coaster, and more like an upward stock market curve. So, we’re talking about people who have the degree of success here. $10 to $30,000 revenue a month is not to be sneezed at. They’re going to be trying stuff and you’ve already mentioned a couple of things, but what would you say are some of the common mistakes that these folks are likely to have made before they find your solution? Four minutes left.
Mike Moll 04:42
Absolutely. So, the first thing is they price as if they are a solopreneur, which typically they are. They’re an individual running this business and they are pricing according to their time and energy. As soon as you do that you eliminate the margins and the budget for you to bring on people to execute the work for you. So that is typically the strongest symptom. Often what happens is when we’re nervous about revenue and the workflow, we just try and get any customer we can. We try and, you know, bring on any project that we can. We maybe extend ourselves and, say, we’ll do stuff that we’re not comfortable with, “Oh, I’ll just find someone to help me with that job.” And we don’t really go all-in on the thing that we’re amazing at. And when you do that, when you position it right, and it’s priced right, and it’s the thing that you’re the best at, that’s when the solution starts to build off the back end.
Tom Poland 05:29
So true. And that’s also when people really start to enjoy what they do when they’re doing what they were born to do. Thank you for that. Question five, three minutes left, one valuable free action, like a top tip. It’s not going to solve that problem, but it could be taking people in the right direction.
Mike Moll 05:45
Yeah. So, when it comes to leads, the idea that you have to become this advertising master and run Facebook ads, and Google ads is a complete farce. If you’re selling a service, if you’re a service-based entrepreneur, whether it’s marketing or creative or administrative work, the best way to reach out to people is one-on-one, human-to-human to make that sale. So how do I do that? I send personalized videos. The videos are 40 seconds to a minute and 20 seconds long. They say hi. They introduce who you are and what you do. They explain that you probably understand where they’re at, but you’re not telling them that this is where they’re at. You’re saying, “Other people just like you, the people that I work with, are in this position. They’re stuck here. They can’t get here. They can’t get past here. But what they found is my service will help them do that. And so, if it sounds interesting to you, I would love to explain that more.” So that is actually a video that you send to somebody either through social media, or you can record it and send it through email. But if you can get them on LinkedIn, and send the video directly on LinkedIn, that is going to give you the strongest chance of success with this. One other final piece I’ll just say about that is the reason you’re saying “Other people experienced this. And if you’re interested, I’d like to talk to you” people hate being told what they feel and people hate being told what to do. So, giving them the autonomy, and putting it in their hands to self-identify with these issues is the strongest way to have them not reject you from the beginning.
Tom Poland 07:07
Alright. And, folks, if you have any doubt about that, just go and try and tell your husband, your wife, your partner, how they’re feeling and what they’re doing, and you’ll find out that’s not a good idea, right? The same is true with prospects. Thank you, sir. Question six, one minute left, valuable free resource. People are going to want to know more about this. So where can they go to find out more?
Mike Moll 07:26
So go.mikemoll.co/leads. I have a 27-minute mini-course. It’s literally as concise and as direct as humanly possible to show you exactly how you can do this for your own business.
Tom Poland 07:38
I’m on the page now, and it looks absolutely amazing! Folks, it’s www.go.mikemoll, M-O-L-L, .co/leads. Go get it! 35 seconds left, sir. What’s the one question I should have asked you but didn’t and the answer, please?
Mike Moll 07:55
Where do people get the most stuck trying to execute this video strategy? And the answer to that is they feel like the video needs to be perfect. And they rehearse and they sit there recording it over and over again, and they go nuts. I completely stumble over my own words often. In fact, I’ll sometimes be in the middle of a video saying, “Wait, what was I saying? Oh! This is the reason that you want to talk to me.” And I will literally send that video out without edits. People don’t care. They don’t care about perfection. They care about the effort that you make to send it to them.
Tom Poland 08:02
Perfect! Mike Moll, thank you so much for your time. Very precise.
Mike Moll 08:28
Thank you.
Tom Poland 08:28
Cheers.
8 min
August 03, 2022How to Find and Work with Influencers Who Can Generate Sales for Your Brand – In Just 7 Minutes with John Crestani
Learn how to find the influencers through your competitors’ links on YouTube
Understand the importance of getting to those influencers with a value proposition that’s going to get cut-through
Find out how to ace influencer marketing and not have your accounts banned for messaging hundreds of influencers all at once
Resources/Links:
To get more FREE details about influencer marketing, go to https://advancepay.io.
Summary
Have you always known the power working with influencers have on sending your business to a higher level but you just haven’t found the right influencers to work with?
Sending 200 DMs can be so exhausting that it could even lead to fatigue.
Tune in to this episode and skip the rough road as you learn how to make influencer marketing easy.
John Crestani is a lifelong marketer, adventure-preneur, and father living in Malibu, California. He’s the #1 influencer in referral marketing on YouTube, with over 500k subscribers, and has earned over $20m selling information products.
In this episode, John explains how you can find and work with influencers who can generate sales for your brand as he shares tips to help you get started.
Check out these episode highlights:
01:55 – John’s ideal client: Our ideal client is a Shopify store owner or an agency or a brand kind of like consultant that helps those Shopify store owners get in touch with the influencers that help them sell more products.
02:18 – The problem he helps solve: We’re helping inform brands, just helping them make better decisions about what influencers to hire, what sort of sales projections those influencers will get for their specific company. And we’re doing so by showing what brands are working with what influencers and vice versa.
03:06 – The symptom of the problem: Typical symptoms is you’re going to have tons of sales calls with different influencer marketing network software, and you’re going to experience problems because you sign up for one influencer network and they want you to work with their little network of influencers.
04:04 – Clients’ common problems/mistakes when trying to generate sales from influencers: One of the macro problems here is Facebook ad costs, and ad costs in general are just going sky high. A lot of people are being priced out. Furthermore, you’re dealing with these cookie decay issues. Cookies are not as good at tracking things as they used to be, and so you’re looking at attribution problems overall. Just figuring out what money is going where and what’s effective.
06:01 – John’s Valuable Free Action (VFA): Get some of your competitors’ URLs and literally type those in. Go to YouTube.com and put your competitors’ URL in the search bar. You can see what other influencers your competitors are working with.
07:25 – John’s Valuable Free Resource (VFR): To get more FREE details about influencer marketing, go to https://advancepay.io.
08:05 – Q: What’s my favorite bird that comes to my birdfeeder? A: The black-headed parrots.
Tweetable Takeaways from this Episode:
“Find other influencers who have promoted products in your specific category and you'll be far ahead of the pack.” -John Crestani
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing The Invisible. Beaming out to you from two bird lovers here, the feathered variety, I’m talking about, I’m sure the others as well. But John Crestani, a very warm welcome from Down Under, sir. Where are you based? Tell us where you live in there, because it’s pretty special.
John Crestani 00:26
I’m based out here in Malibu, California, so I’m up in the mountains, not on the beach. It’s beautiful. Lots of birds around here.
Tom Poland 00:34
Show us your birdfeeder. John, can you move your webcam and show us your special birdfeeder there? John and I just went through about, I don’t know, a dozen birds that he has the pleasure of viewing outside the most spectacular house. We’ve been talking about native birds here in Australia and the Californian birds over there. We better get on with the interview then.
For those of you who don’t know John, he’s created something that’s quite remarkable. He’s a lifelong marketer. He’s an adventure-preneur. He’s a father. How many kids, John?
John Crestani 01:07
Two.
Tom Poland 01:08
Two.
John Crestani 01:09
I’m a girl dad; three and a five year old.
Tom Poland 01:12
And he’s got a whole playpen there full of toys and bits and pieces I had a peek at. He’s also – perhaps not quite as important as him being a father of two – is the #1 influencer in referral marketing on YouTube, underline the number one, over 500,000 subscribers. He’s earned over $20 million selling information products. He’s pretty frickin’ impressive.
So, this is a subject matter which you guys really need to tune up for because it’s How to Find and Work with Influencers Who Can Generate Sales for Your Brand.
So cool. Can’t wait, John. Let’s get the ball rolling. Our 7 minutes starts now, sir.
Question number one is who’s your ideal client?
John Crestani 01:58
Yeah. Our ideal client is a Shopify store owner or an agency or a brand kind of like consultant that helps those Shopify store owners get in touch with the influencers that help them sell more products.
Tom Poland 02:16
Perfect. Six and a half minutes left. Tell us about the problem you solve.
John Crestani 02:20
The problem we’re solving in my company, Advance Pay, is we’re helping inform brands, just helping them make better decisions about what influencers to hire, what sort of sales projections those influencers will get for their specific company. And we’re doing so by showing what brands are working with what influencers and vice versa. So, if I’m selling like whatever coffee mugs, I want to know what other influencers sold coffee mugs in the past and how many sales they got for those coffee mug companies. And we help people do that so they can just input a budget. They say, “I want to work with five influencers. I have a $20,000 budget. Who’s going to get me my best ROI?”
Tom Poland 03:04
Perfect. Thank you, sir.
Question number three is what are some of the typical symptoms that people are going to be experiencing without https://advancepay.io?
John Crestani 03:16
Typical symptom is you’re going to have tons of sales calls with different influencer marketing network software, and you’re going to experience problems because you sign up for one influencer network and they want you to work with their little network of influencers but that might not represent the entirety of the 75 million creators in the world. It might just represent a couple of hundred people that are in their little network. So, you’re going to suffer from ROI problems as well, given that you’re just not getting a full look at all of the creators that are out there.
Tom Poland 03:56
Right. So, profits’ going to be suffering, going to be working hard, going to be working long, and really not tapping into anywhere near the total potential of the pool. Thanks for that, sir.
Question number four. Let’s look at some of the problems that people make when they’re trying to generate sales from influencers. Four and a half minutes left.
John Crestani 04:13
Well, even beyond, I’d say even looking at the macro problem.
One of the macro problems here is Facebook ad costs, and ad costs in general are just going sky high. A lot of people are being priced out. Furthermore, you’re dealing with these cookie decay issues. Cookies are not as good at tracking things as they used to be, and so you’re looking at attribution problems overall. Just figuring out what money is going where and what’s effective. Apple’s not tracking as many things anymore. So, it’s just harder to judge ROI in general nowadays.
But going into specifically working with influencers, I mean, a lot of the folks I speak to, they have to message 200 people. They have to send 200 DMs on Instagram in order to get one influencer to actually accept a free product. I mean, it’s just there’s so much spam and there’s so much broad messaging and it’s such a dance. It’s hard to even work with specific people you want to work with because creators are creating; they’re not looking at their email inbox or DMs. So, you really need to have a kind of targeted message and say, “Hey man, I’m willing to give you 5000 bucks.” Influencers respond if you know what you’re willing to pay for somebody.
So, you’re working with response fatigue or message fatigue. To send 200 DMs to micro-influencers, you’re also going to end up getting accounts banned because you can’t send that many messages to people you don’t know. So, there’s so many problems in this market. It’s unbelievable. That’s just the tip of the iceberg.
Tom Poland 06:00
Okay. Let’s flip it now. Question five. Two and a half minutes left. One valuable free action that someone could take that is not solve the whole problem in terms of generating sales from influencers, but it might just take them a step in the right direction.
John Crestani 06:13
I mean, a perfect thing you can do to put yourself in the right direction is get some of your competitors’ URLs and literally type those in. Go to YouTube.com and put your competitors’ URL in the search bar.
So, let’s say you’re selling mugs. Search YETI.com and you’ll see what other influencers on YouTube have actually posted a link to YETI.com, and you can see what other influencers your competitors are working with. And you just see who’s getting the most engagement, views, comments, etc. And you reach out to those people. You send them a DM. You send them an email. Reach out to just those people rather than saying, “Oh, you know, moms like my stuff.” Find other influencers who have promoted products in your specific category and you’ll be far ahead of the pack.
Tom Poland 07:10
Alright. Thank you for that. There’s a couple of real good top tips there, folks. One is how to find the influencers through your competitors’ links, but the second one that John mentioned earlier is getting to those influencers with a value proposition that’s going to get cut-through, and dollars certainly talk.
70 seconds left. Two more questions. One valuable free resource. Where can people go to find out more about your work?
John Crestani 07:33
We are a free resource. Go to https://advancepay.io, and people can actually see this data for free on our site.
Tom Poland 07:43
Oh. Good price. So that’s https://advancepay.io. Folks, open disclosure: I’m not an affiliate for John or https://advancepay.io. We’re just doing this because we think, first of all, it should frickin rock your world if you need influencers to boost your sales, and secondly, it’s just a great insight into this whole world of influencers for you, hopefully.
25 seconds left. Shut up, Tom.
Last question. What’s the one question I should have asked you, but didn’t, John? And the answer within 20 seconds, please.
John Crestani 08:10
Oh, man. One question you should have asked me but didn’t. Shoot, man. I don’t know. What’s my favorite place in the world?
Tom Poland 08:20
What’s your favorite bird that comes to your birdfeeder? Five seconds left.
John Crestani 08:24
It’s those parrots; the black-headed parrots.
Tom Poland 08:26
Beautiful. Alright. Interesting. Thanks so much for sharing your time with us.
John Crestani 08:30
Thank you, sir.
Tom Poland 09:06
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
8 min
July 27, 2022How to Build a Personal Brand Without Spending a Cent on Ads – In Just 7 Minutes with Kate Toon
Discover the powerful profit-making effect of being a misfit and being authentically you in your business
Learn why it’s better to focus on being active in one social media platform than many
Find out what is the most valuable digital marketing for your business
Resources/Links:
To get more tips on how to create your own personal branding, click here: www.katetoon.com/start-here
Summary
Have you been investing in ads but just can’t seem to make the most out of it?
Are you trying to build your personal brand but end up struggling with what social media channel to use?
Do you want to learn how to make your personal brand less of the mainstream and more authentically you at the cost of less?
Kate Toon is an award-winning misfit entrepreneur who works with small businesses and big brands to transform their online presence through SEO, captivating content, and all the right digital marketing moves.
In this episode, Kate shares her insights on making complex digital marketing into something simple, affordable, and profitable just by being authentically you.
Check out these episode highlights:
02:10 – Kate’s ideal client: Savvy business and e-commerce store owners who see the value in improving their digital marketing and are willing to invest time, money, and hard work.
02:24 – The problem she helps solve: I think I helped make complex digital marketing issues simple. So quick systems, processes, and just easy ways to make things doable when you have a busy business life.
03:33 – The symptoms of the problem: lack of time is the biggest one. Most of us are spending our time just dancing to our clients or our customers. Because we’re talking about personal branding today, fear about showing up on social media.
04:39 – Clients’ common mistakes before consulting Kate: Trying to be all things to all people. So having quite a vanilla brand that’s inoffensive, but also unmemorable and trying to be on every single channel.
05:16 – Kate’s Valuable Free Action (VFA): It’s really understanding who the hell you are, and how you want to present yourself. Try and think of four business values that you’d like to stand by– maybe you want to be honest, maybe you want to be whatever it is.
06:37 – Kate’s Valuable Free Resource (VFR): To get more tips on how to create your own personal branding, click here: www.katetoon.com/start-here
07:34 – Q: What’s the most valuable digital marketing channel for your business? A: And my answer would be SEO, so Google and being found there, followed swiftly by email marketing.
Tweetable Takeaways from this Episode:
“SEO gets people to the door, and email marketing gets them coming back again and again.” -Kate Toon
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Hello, everyone. Welcome to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by someone else in Australia, Kate Toon! Good day. Where are you hanging out, Kate?
Kate Toon 00:20
I’m on the Central Coast in New South Wales.
Tom Poland 00:24
Central Coast New South Wales, tucked away from the mad-rushing crowds of Sydney near the beach. And where did you hail from originally? I, as you know, I’m from New Zealand. Where are you from the big UK, somewhere is it?
Kate Toon 00:37
I am. I’m originally born in Manchester, the UK but I grew up down south near Henley. So, my accent changes depending on who I’m talking to. I’ve been here about 25 years. I’ve been here now.
Tom Poland 00:49
Oh, yeah. Yep, just about a local. Alright.
Kate Toon 00:52
Not quite.
Tom Poland 00:54
Okay, enough with history. Let’s go to the present day. Kate is- I like this, Kate. She’s an award-winning misfit entrepreneur. And if you go to her website, the first thing you’re going to hit with is the transparency and the freshness, and the authenticity. And if you can see her right now, tweaking her hair. If you listen to the audio, you can’t, but what you see is what you get with Kate. What I love about having Kate on the show is this dollop of reality that comes along with it. So, you’re not going to get some bee-stung lips, teeth-enhanced, boob-job-wearing marketing, you’re going to get someone who’s real and authentic and has been in the trenches. Someone who’s not trying to hype things up and be less you. She does, however, in addition to her wonderful personality, have a lot of expertise in Search Engine Optimization, content marketing, and captivating content, and really can show us how to make all the right digital marketing moves. So, a pleasure to have you on the show, Kate. Our subject today is, “How to Build a Personal Brand Without Spending One Cent on Advertisements”. Our time starts now. Question number one, who is your ideal client?
Kate Toon 02:10
Savvy business and e-commerce store owners who see the value in improving their digital marketing and are willing to invest time, money, and hard work.
Tom Poland 02:19
Perfect! Thank you. Question number two, six and a half minutes left, what’s the problem you solve for them?
Kate Toon 02:24
I think I helped make complex digital marketing issues simple. So quick systems, processes, and just easy ways to make things doable when you have a busy business life.
Tom Poland 02:34
A big part of what I hear from your brand is, Let’s not make a fuss out of this. Let’s just put some things in place and get it done and make sure it works.” It’s that sort of laid-back but focused approach which I appreciate.
Kate Toon 02:47
Yeah, it’s hard work. It’s less sort of artsy-fartsy, strategic la-la-loo-loo, and more. Let’s just roll our sleeves up and give it a crack because we don’t know until we know.
Tom Poland 02:57
Right. And question three, which is all around the typical symptoms that people experience who you can help. Did we define the problem? I don’t think we did. How do you define the problem?
Kate Toon 03:07
The problem is that we don’t have enough time to do our digital marketing properly. So, we never see the results that we think we should be getting.
Tom Poland 03:13
Right. And I’d imagine- let’s go to question three now. Six minutes left. One of the big issues is that people don’t know where to start. They feel like they’re paralyzed like a deer in the headlights going. Everyone’s telling you to do different things. In addition to that, question three is what would you say are some of the typical symptoms that people are experiencing who need to know more about what you do?
Kate Toon 03:33
I think lack of time is the biggest one. Most of us are spending our time just dancing to our clients or our customers. Because we’re talking about personal branding today, fear about showing up on social media. No one wants to look a fool. People are worried about, “Do I have to dance on Instagram? Is that how I have a personal brand?” No! And then really spending a lot of time on the wrong things. You know, investing five or six hours a week in their marketing, but not investing it in the right way on the right things and therefore not getting the results that they need. Very quickly, is people spend hours on Instagram because it’s easy, and it’s fun, and it’s pretty, but avoiding SEO. Whereas, and we know that 70% of all conversions start with a Google search. So, you’re investing time in the wrong things.
Tom Poland 04:19
Right. Very interesting. So that’s one mistake that people make is having fun, but not necessarily with a medium or a tactic that’s going to be effective. Question four is what would you say are some of the most common mistakes that people make trying to get into building their brand online? Four and a half minutes left.
Kate Toon 04:39
I think trying to be all things to all people. So having quite a vanilla brand that’s inoffensive, but also unmemorable and trying to be on every single channel. So, you know, trying to be on LinkedIn and Pinterest and Instagram and Twitter and doing a bad job of all and then think there might be a quick solution. Like,” Oh, I’m just going to buy this course, and do this thing. And that’s going to solve my problem.” But it’s a bit like buying a running machine and expecting to get fit just because you own a running machine. Unfortunately, you have to get on the running machine and run on it. So yeah, I think that’s it– trying to be all things, trying to be on all channels, and investing in “get rich quick” schemes.
Tom Poland 05:16
Great summary! Thank you for that. So, question five, let’s flip it, one step in the right direction, if you like. It’s not going to solve the whole problem for people, but it might take them a step in the right direction. What’s your top tip?
Kate Toon 05:16
I think it’s really understanding who the hell you are, and how you want to present yourself. Try and think of four business values that you’d like to stand by– maybe you want to be honest, maybe you want to be whatever it is. And then four personality traits that you want to be known for. So maybe you’re funny, maybe you’re detail-oriented, maybe you’re really professional, maybe you’re super knowledgeable. But just have four values, things that you stand for, and things that you won’t stand for, and four personality traits. And then every time you put a piece of marketing out there, check it back against those lists.
Tom Poland 06:00
And one of yours would be being a misfit, I presume?
Kate Toon 06:04
Yeah, doing things a little bit oddly, and taking the mick out of the standard way of doing things. I like to have- in my business, you know.
Tom Poland 06:14
Because it’s authentic, but it’s also- if it’s not unique, then it’s pretty close to it. So you stand out. So, four characteristics or values that you stand for, you don’t stand for. Make sure that’s permeating your content and marketing. Two and a half minutes left. Let’s go to question number six, one valuable free resource. Where can we direct people to so they can find out more about your work, something free that you can help people with?
Kate Toon 06:37
Yeah, so less about me and more about you. There is a personal branding workbook that I’ve given you a link to which actually helps you work out those four values, those four personality traits, and then how those translate into copy and images and photography online. It’s an 18-page workbook that will help you do all of that.
Tom Poland 06:55
There’s actually a heck of a lot you’ve got on this! Folks, let me give you the URL, and you can go and explore. It’s Katetoon. So, K-A-T-E-T, double O, N .com/start-here. You’re going to find a wealth of support and help there. There’s a free productivity cheat sheet. There’s a free Q&A you can join. There’s the free personal branding workbook that Kate just mentioned. Go get it! It’s www.katetoon.com/start-here. Last question, 90 seconds left, what’s the one question I should have asked you, but didn’t? And the answer, please.
Kate Toon 07:34
What’s the most valuable digital marketing channel for your business? And my answer would be SEO, so Google and being found there, followed swiftly by email marketing. SEO gets people to the door and email marketing gets them coming back again and again.
Tom Poland 07:50
Perfect. Kate Toon, thank you so much for your wisdom and insight and for sharing so generously.
Kate Toon 07:56
Thanks, Tom.
Tom Poland 07:58
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
7 min
July 20, 2022How to Explode Your Business with Webinars – In Just 7 Minutes with Stefan Ciancio
Discover how webinars can explode your business in a fast and easy way with less stress and at a lesser price
Learn how to automate your webinars for less stress and high-profit turnout in your business
Find out how crucial understanding your offer and offer stack is before making the webinar
Resources/Links:
To learn more on how to automate your sales, growth, and profits at a low price, visit https://getwebinarkit.com/
Summary
Do you find it difficult to build webinars for your business?
Are you looking for a way to make webinars less stressful and more fulfilling at a lesser cost?
Do you want to learn how to make your business explode in growth and sales with webinars?
Stefan Ciancio went from struggling to sell courses, coaching, agency services, and software to selling 7 figures worth thanks to the power of webinars. He cofounded WebinarKit with a friend who had the same vision to create an all-in-one tool that lets others transform their businesses through webinars.
In this episode, Stefan shares how you can start selling out your products and services with less stress and less expense through the promising power of webinars.
Check out these episode highlights:
01:45 – Stefan’s ideal client: My ideal client is basically anyone who has something that could be sold, either a product or service, generally high ticket. So, coaches, consultants, agencies, and software founders.
02:26 – The problem he helps solve: I would say that the main problem we solve is providing affordable, powerful software that helps people run webinars in their business. So, you know, a lot of the solutions out there are pretty expensive, not necessarily super intuitive to use.
03:21 – The symptoms of the problem: One of the symptoms I would say is a lot of people might not know, you know, how to scale with webinars if you have to go live all the time. So, it’s like, “I don’t want to give a live webinar every day or every week. It’s a lot of work.”
04:50 – Clients’ common mistakes before consulting Stefan: I think one of the mistakes people make is not sorting their funnel, to begin with. I think that it’s very important to have a filtering mechanism so that you speak to qualified leads at the end of the day.
06:16 – Stefan’s Valuable Free Action (VFA): Start with your hero story. I think it’s very important- well, actually, not let me track that. Your offer is very important.
07:29 – Stefan’s Valuable Free Resource (VFR): To learn more on how to automate your sales, growth, and profits at a low price, visit https://getwebinarkit.com/
07:53 – Q: Why are webinars so great? A: The story covered it. Webinars make you a lot more money than without them. Even a bad webinar is better than no webinar.
Tweetable Takeaways from this Episode:
“Webinars make you a lot more money than without them. Even a bad webinar is better than no webinar.” -Stefan Ciancio
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings, everyone, and another very warm welcome to Marketing the Invisible. I’m Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Stefan Ciancio. Stefan, a very warm good day from Down Under. Where are you hanging out?
Stefan Ciancio 00:23
Yeah, hey! I’m in New York City, so another side of the world here.
Tom Poland 00:27
The Big Apple! I’m really looking forward to this interview, Stefan because we have the same target market. We probably have a very similar range of ideal clients. So, a lot of folks that are going to be listening to this are going to have a vital interest in the subject matter, which is all about, how to explode your business with webinars. Folks, if you haven’t heard of Stefan before, he’s got something that is really exceptional and quite unique. But to give you the backstory, he went from struggling to try to sell courses, selling coaching services, trying to sell agency services, but struggling to do that, and tried all sorts of things. And this might ring a bell with many of you who’ve tried to sell software, which I’ve done as well. So, we’ve got a parallel journey, I suspect. Then went to selling seven figures every year, thanks to the power of- drumroll- webinars. music to my ears! Similar journey. He cofounded WebinarKit, that’s Webinar K-I-T with a friend who had the same vision to create an all-in-one tool that lets others easily and simply, and relatively quickly transform their business and their revenue through webinars. So, the title is, as I said, “How to Explode Your Business with Webinars”. Stefan, I better get my timer. Our time starts now, sir. Question number one is who is your ideal client?
Stefan Ciancio 01:45
Yeah, so my ideal client is basically anyone who has something that could be sold, either a product or service, generally high ticket. So, coaches, consultants, agencies, and software founders. Real estate agents are another one. But basically, anyone who has a high-ticket product or service can really benefit from webinars. Another interesting group is even professionals like chiropractors could do webinars. So, it’s really anyone who has a service or product that can benefit from educating their audience and building a relationship with their audience before selling them something at the end of the webinar.
Tom Poland 02:20
Right. Perfect! Thank you. So, question two, how would you define the problem that you solve? Six minutes left.
Stefan Ciancio 02:26
I would say that the main problem we solve is providing affordable, powerful software that helps people run webinars in their business. So, you know, a lot of the solutions out there are pretty expensive, not necessarily super intuitive to use. And what we want to do is create something simple that anyone without any tech experience could go in, start creating automated and live webinars, because we have functionality for both our webinar kit. so that you could go in there and create that solution very quickly and very affordably. So, I would say that’s the main problem we solve.
Tom Poland 02:56
Because they can be, yeah, so thanks for that complexity, and making it a bit simpler and easier is definitely an unmet need in the market which you’re fulfilling. Tell us about- question three is what would you say are some of the symptoms that people who- they’re probably trying to do webinars elsewhere, but they’re struggling a bit. So, what would you say are the symptoms? What’s going on that someone listening to this, they’re saying, “Yep. That’s what’s happening with me as well.” What would you say are some of the symptoms? Five minutes left.
Stefan Ciancio 03:21
Well, one of the symptoms I would say is a lot of people might not know, you know, how to scale with webinars if you have to go live all the time. So, it’s like, “I don’t want to give a live webinar every day or every week. It’s a lot of work.” So, one of the problems we solve is the automated solution. Another problem people have, I think, is with the price. So, you know, do you really want to pay $197 a month? You know, for a lot of people that’s hard to stomach, especially if you’re not making a ton of money in your business yet. So, to shell out $197 a month for a tool that you’re not even sure what kind of great results you’re going to get yet, I think it’s very hard for people. So, I think that’s another one of the things that people experience, besides just the, you know, there’s the automation aspect, and then there are the pricing aspects. So, I think those are two big things people experience.
Tom Poland 04:04
And just not to steal your thunder, but, folks, WebinarKit is under $100 so that’s a one-off fee. So, you can trust that too, say, the $200 a month. And, Stefan, let everyone know, am I an affiliate of yours? Or am I just promoting you because I think you’re good?
Stefan Ciancio 04:05
I don’t believe you’re an affiliate. No, I think-
Tom Poland 04:19
No, we’re not affiliates. You’re on the show because you’ve got something that’s pretty special I think folks need to hear about. So, folks, I’m not getting any commissions out of this. I just think you need to know about this because I think it really is an exceptional opportunity to get into the webinar game at a very cost affordable price. So, let’s carry on. We’ve got people wanting to do their marketing out there. They’re growth-orientated. They’re struggling to get sales. You’ve been there. I’ve been there. Question four is what do you think are some of the common mistakes that folks make when they’re trying to generate new client inquiries?
Stefan Ciancio 04:50
I think one of the mistakes people make is not sorting their funnel, to begin with. I think that it’s very important to have a filtering mechanism so that you speak to qualified leads at the end of the day. I think, you know, a lot of people get on the phone with just about anyone. Whether you’re getting on the phone or not, you know, like. So, I’ll give two examples. If you’re getting on the phone, a lot of times people are getting on with completely unqualified leads. They don’t even know why they’re turning up to the phone call three-quarters of the time. It’s a waste of time. And you know, the other one is if you’re selling directly online. If you’re selling a high ticket, or even a mid-ticket, or even a low ticket via a sales page, sales pages, especially as you get to higher prices, are much higher to convert directly from a sales page. So having a high-quality webinar is something that I think people need, and a lot of people are not leading with that. Whether that webinar is to sell directly online or even to book a call, you should be filtering everything through a webinar.
Tom Poland 05:37
So yeah. So, folks, this is music to my ears. It comes from the real world. It comes from experience. The webinar’s going to educate, motivate, qualify the sales page, pre-consult, so someone’s been to your webinar, books the time to talk with you, but then sees your sales page, then the consult. You’re talking with people who are highly qualified and highly educated, it’s a much better conversation to have. And WebinarKit can help you with that. So, let’s go to question number five, what’s one valuable free action that you think folks can take that will take them a step in the right direction? I’ve got an idea, but let’s see over here. It may not solve the whole problem, but just something to get them started on this?
Stefan Ciancio 06:16
Start with your hero story. I think it’s very important- well, actually, no, let me track that. Your offer is very important. So, before you even make the webinar, you need to have the right offer stack. So what problem are you solving? Are you really, really nailing down who that offer’s for? What is the problem you’re solving? You know, what customer avatar are you going after? And that ties into really structuring that offer. Are you providing as much value as you can in that offer that it becomes a no-brainer? So that offer is very, very important.
Tom Poland 06:41
Yeah. Okay. Thank you for that. So almost working back from the end, right? And making sure the offer is something that’s meeting an unmet need in the marketplace, or in a manner that is, at least, very differentiated. So, let’s go to question six, we’ve got 75 seconds left, one valuable free resource. Now, folks, this is not quite free, but it’s almost as good as. And I’ll answer this for you, if I may, Stefan, just for the sake of time, it’s www.getwebinarkit.com. Getwebinarkit.com. What are they going to find there, Stefan, when they get there?
Stefan Ciancio 07:12
You’ll find the three solutions that we have. The most popular at the moment is our Automated Webinar Solution. You can run hundreds or even 1000s of automated webinars a month without having to go live a single time and the big sell right now is for a limited time. It’s under $100, like you said, for one-time pricing.
Tom Poland 07:29
Yeah, that’s pretty exceptional, fully branded, live chat questions, box conversion, boosting offers, analytics, automated email reminders, and advanced remarketing segmentation. This thing can be as simple or as deep as you want it to be, folks. It’s https://getwebinarkit.com/. I’m promoting it because I think Stefan’s got something which is just special. 20 seconds left, sir, what’s the one question I should have asked you but didn’t and the answer?
Stefan Ciancio 07:53
Why are webinars so great? The story covered it. Webinars make you a lot more money than without them. Even a bad webinar is better than no webinar.
Tom Poland 08:05
Perfect! Stefan, thanks so much for your time.
Stefan Ciancio 08:08
Thanks for having me.
Tom Poland 08:10
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
7 min
July 13, 2022How to Become a USA Today and WSJ Best-Selling Author – In Just 7 Minutes with Alinka Rutkowska
Understand the importance of doing the bookshelf exercise before deciding on what type of book it is that you’re going to write
Find out tips and resources that will help you determine which book is the best for you
Find out how to turn your book ideas into best-sellers – the type that serves as door openers for more opportunities in the future
Resources/Links:
Take a one-minute quiz that will tell you which type of book is the best for you. Go to http://www.leaderspress.com/discover
Summary
Are you an entrepreneur who wants to turn your book ideas into legacy pieces and best-sellers? Do you want to grow your business through a lead generation book?
To build authority and credibility, you cannot just do it by yourself. If you really want those extra clients, it makes a lot of sense to hire an expert to get that result for you.
Alinka Rutkowska is the CEO of Leaders Press, who got 172 authors on the USA Today and Wall Street Journal best-seller lists.
In this episode, Alinka shares insights on how you can become a USA Today and Wall Street Journal best-seller author. If you want to achieve this but you don’t know Alinka, then it’s a must that you dive right in and get to know her now.
Check out these episode highlights:
01:19 – Alinka’s ideal client: Our ideal client is somebody who either wants to grow their business and they’re looking to have a lead generation book, or somebody who’s looking to leave a legacy piece.
01:53 – The problem she helps solve: The problem we solve is we help entrepreneurs turn their book ideas into best-sellers.
02:40 – The symptom of the problem: You would reach a spot in your business or a time in your business where you say, “Okay, we’ve done so many things. We’ve done ads. We’ve done this type of ads. We’ve done this type of PR. We don’t have anything tangible. When people talk to me, they talk to five, 10 others like me. So how am I going to stand out?”
04:36 – Clients’ common mistakes when they want to write a book or market it: Very often, people just write whatever is on their minds. They want to get it out. They feel like they have a story to share. They don’t really think about whether the reader wants to read it.
05:03 – Alinka’s Valuable Free Action (VFA): First thing you should do is do the bookshelf exercise. You go to a bookstore, you find a shelf, and you say, “Okay, my book belongs to this shelf.” And then you’d want to think about your unique selling proposition. How does your book stand out from the other books on that shelf? And once you have the answer to this question, then you want to get started on your outline, and really cleverly come up with potential calls to action. And once you have that, then you write. And if you’re going to do it yourself, you’d want to be really disciplined and say, “Okay, I’m going to write this book in a month or two months. And in order to do that, this is the number of words I need to write every day. This is how much time it takes me.” Stick to it.
06:36 – Alinka’s Valuable Free Resource (VFR): Take a one-minute quiz that will tell you which type of book is the best for you. Go to http://www.leaderspress.com/discover. Also, discover the 17 steps to get your book done. Go to https://leaderspress.com/self-publishing-on-amazon-20-pros-and-cons/ and get your copy of the “Outsource Your Book”.
07:40 – Q: Is the world not already full with enough books? A: No. The world needs your perspective. Some people will only be able to resonate with yours.
Tweetable Takeaways from this Episode:
“The world needs your perspective. Some people will only be able to resonate with yours.” -Alinka Rutkowska
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing The Invisible. I’m Tom Poland, beaming out to you from Sunshine Coast in Australia, joined today by Alinka Rutkowska.
Alinka, good day to you. A very warm welcome from Down Under. Where are you based?
Alinka Rutkowska 00:24
Thank you so much, Tom. I’m in Italy, so I think we can compete here by the sea.
Tom Poland 00:29
Alright. Folks, this is the second time now for this interview. Alinka and I tried to do this on February 8, which was some four or five months ago now, and I had a glimpse outside of your window on your apartment. My God, you live in paradise there. I’m very, very jealous. Let’s get on with the interview, though. We’ll stop the sightseeing tour.
Folks, if you don’t know Alinka and you want to become a USA Today or Wall Street Journal best-selling author, then you need to know her. She is the CEO of Leaders Press. She’s got 172 authors on the USA Today and Wall Street Journal best-seller lists, which is frickin’ phenomenal. So that, Alinka, is the title of our little interview today. “How To Become a USA Today and Wall Street Journal Best-selling Author”. Our seven minute starts now.
Question number one is who’s your ideal client?
Alinka Rutkowska 01:21
Our ideal client is somebody who either wants to grow their business and they’re looking to have a lead generation book, because Amazon is the search engine so when anybody’s looking for an answer and you can provide that with a book, then that’s the book that you want to do, or somebody who’s looking to leave a legacy piece, such as, for example, the founder of DHL International wanted to tell his story of how he built his billion-dollar empire, and we did that for him. So those are the two types.
Tom Poland 01:51
Could be incredibly satisfying for folks.
So, question two is what’s the problem you solve? How would you sum that up? Six and a half minutes left.
Alinka Rutkowska 01:58
The problem we solve is we help entrepreneurs turn their book ideas into best-sellers. And why would they want that? That’s for several reasons: to build their authority, build their credibility, have the big business cards, because nobody is going to throw out a book that you give them; they will throw out a business card, though. And a little book or even a full-size book that you can get on the USA Today or Wall Street Journal best-seller list and into bookstores does that perfectly.
Tom Poland 02:28
Brilliant credibility builders folks, but they are also great door openers. My first book ended up being a very good doorstop. But once you get a best seller with Alinka, then they become a door opener.
Question three; five and a half minutes left. We’ve got these authors or budding authors, and how would they know they need to work with you? What’s going on? What are the symptoms that would give them heads up and go “I need to reach out to Alinka and find out more about how she does this”?
Alinka Rutkowska 02:57
You would reach a spot in your business or a time in your business where you say, “Okay, we’ve done so many things. We’ve done ads. We’ve done this type of ads. We’ve done this type of PR. We don’t have anything tangible. When people talk to me, they talk to five, 10 others like me. So how am I going to stand out?”
When you’re an author, you stand out. When you’re a best-selling author, you stand out. When you’re a USA Today or Wall Street Journal best-selling author, you stand up. And now, you potentially want to do it all by yourself, or you probably don’t want to learn creative writing right now in the whole publishing industry and how to create a marketing campaign to hit the list and fell out of it ten times and then succeed maybe the 11th time. But you probably have a business to run.
So, if you want that authority, you want those extra clients that will find you through searches, you want to be the authority in your field, and you don’t want to have a second job or project manage the whole thing, like you value the work of professionals and the whole idea of outsourcing and knowing that you should be in your genius zone, running your business, then it makes a lot of sense to hire somebody like me at Leaders Press to get that result for you.
Tom Poland 04:07
Yes. I mean, this is a specialty and most of us don’t have that specialty. We have something else which we make our money with. And I think a lot of people fail to realize that it’s not just about writing the book. It’s actually marketing the thing, getting out of the best-seller books. Otherwise, it just becomes like, I don’t know. A lot of people say their website is like a billboard in the middle of the Sahara Desert. No one notices that you can write a book. I had the same experience. So that’s your expertise.
You already mentioned one of the mistakes, I think, in a roundabout way, which is doing it yourself, saying, “Well, I can just write a book and I’ll do all the marketing.” Question four is what are some of the common mistakes people make when they want to write a book or they want to market it? What else would you add to that list? Three and a half minutes left.
Alinka Rutkowska 04:53
Very often, people just write whatever is on their minds. So, they want to get it out. They feel like they have a story to share. They don’t really think about whether the reader wants to read it.
So, the first thing you should do is do the bookshelf exercise, I call it. It really is market research. So you go to a bookstore, you find a shelf, and you say, “Okay, my book belongs to this shelf.” So, let’s say that’s leadership. You found it in the bookstore. Great. And then you’d want to think about your unique selling proposition. How does your book stand out from the other books on that shelf? And once you have the answer to this question, then you want to get started on your outline, and really cleverly come up with potential calls to action. Where are you going to send people in which place in the book? How are you going to weave it in seamlessly so that it doesn’t look like one big commercial? And once you have that, then you write. And if you’re going to do it yourself, you’d want to be really disciplined and say, “Okay, I’m going to write this book in a month or two months. And in order to do that, this is the number of words I need to write every day. This is how much time it takes me.” Stick to it. We’ve had people who’ve been writing their book for ten years and never actually finished; worked with coaches, spent tens of thousands of dollars on coaches, who happily took their money.
Tom Poland 06:08
Yeah.
Alinka Rutkowska 06:08
The best clients are the committed slow learners, right? And then finally, they came to us and we got it out in less than a year.
Tom Poland 06:18
I have not heard that before. The best clients are committed slow learners. Disguised me pretty well. You just laid out a great roadmap to move forward, and there’s a series of steps there, folks. You’d want to press rewind and play that again several times and take copious notes.
Let’s go to question six, because you covered the last two questions very well. Thanks. But then you’ve got 90 seconds left. Where do people go to find out more about what you do? A landing page where they can get some more good information or even make contact with you.
Alinka Rutkowska 06:53
The best place is http://www.leaderspress.com/discover where you’ll be able to go through a one-minute quiz that will tell you which type of book is the best for you – if it’s the lead generator, the legacy piece, or maybe a chapter in an anthology that will hit the USA Today list. And also, since they’re your listener, you’re going to get an audiobook of Outsource Your Book, which will help you discover the 17 steps to get your book done.
Tom Poland 07:23
Fantastic. Folks, getting your book out there is one of the most worthwhile marketing pieces of assets you can develop. It’s not going to change the world for you, but it’s going to make a really big dent in your marketing efforts. It’s worthwhile. So, it’s http://www.leaderspress.com/discover.
Alinka, we’ve got 20 seconds left. What’s the one question I should have asked you but didn’t?
Alinka Rutkowska 07:44
Is the world not already full with enough books?
Tom Poland 07:50
And ten seconds for the answer.
Alinka Rutkowska 07:51
And the answer is no.
Tom Poland 07:52
Right.
Alinka Rutkowska 07:53
The answer is no. The world needs your perspective. Some people will only be able to resonate with yours. Plus, there are all the benefits you’ll get.
Tom Poland 08:01
Alinka, thanks so much for your time.
Tom Poland 08:03
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
9 min
July 06, 2022How to Scale Your Company – In Just 7 Minutes with Allison Maslan
Find out how to avoid becoming the “forgotten entrepreneur” in the long run
Learn how to make more time for yourself through building a team-managed business
Understand why the same strategies and practices you did at the beginning is not going to work now
Resources/Links:
To get more FREE advice and some promising tips and tricks to scale up your business, click here: scalemasterclass.com
Summary
Do you always end up spending more time with your business and lesser time doing what you love doing?
Have you felt like you’ve lost yourself in the process of handling and building your business?
Are you ready to find out the promising tips and tricks on how to scale up your business and be everyone’s go-to entrepreneur?
Allison Maslan is the Wall Street Journal Best-Selling Author of “Scale or Fail”. She has built 10 companies since age 19 and she is the founder of Pinnacle Global Network, where she and her team of mentors guide CEOs to scale their companies and create a more meaningful life.
Dive in into this episode with Allison and get a grip on how to avoid being the “forgotten entrepreneur” and grow your business beyond you and into so much more!
Check out these episode highlights:
01:20 – Allison’s ideal client: There’s a lot of support out there for the start-up business owner. But once you’ve been in business for a good period of time, I say you’re the “Forgotten Entrepreneur”.
01:59 – The problem he helps solve: What happens when you get that, you hit the ceiling, and you think that just working harder and focusing more is the answer, and maybe you’ll get incremental growth. But to really take the big leaps, you have to shift into a more scalable model.
02:52 – The symptoms of the problem: At that level, and we call this “phase three” in the Scale-Up method, we call it the “ringleader”. You’re the ringleader. You have a circus going on. And you are micromanaging everyone.
03:47 – Clients’ common mistakes before consulting Allison: they really are control freaks at this point– very, very hard to let go. It’s just the hardest thing.
04:41 – Allison’s Valuable Free Action (VFA): The first thing I would do is pull out your calendar and really look at it and ask yourself, “Do I really need to be in all of these meetings or places and doing all these tasks?”
05:42 – Allison’s Valuable Free Resource (VFR): To get more FREE advice and some promising tips and tricks to scale up your business, click here: scalemasterclass.com
06:22 – Q: How do you actually have a meaningful life and create a life of purpose while you’re growing and scaling your business? A: The answer is that you have probably forgotten these things. You might have had it at the beginning of your business, but you lost yourself in the business.
Tweetable Takeaways from this Episode:
“Get the support so that you can scale the business and have a life. You absolutely deserve it!” -Allison Maslan
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Allison Maslan. Allison, good day from down under. A very warm welcome! Where are you hanging out?
Allison Maslan 00:22
I am in San Diego and the sun is shining, as you can see, coming through the windows here.
Tom Poland 00:28
Love San Diego! I love that whole coastline there. It’s just magical, driving down there. Allison from San Diego is also a Wall Street Journal Best-Selling Author of the book, “Scale or Fail.” She has built 10 companies since the age of 19. I’m not going to say something corny, like “Was that all 10 years ago? Oops, too late!” And she is the founder of Pinnacle Global Network, where she and her team of mentors guide CEOs and create a more meaningful life in addition to uncapping the bottleneck for folks. So, the title today is very relevant, not surprisingly for Allison’s bio, which is, “How to Scale Your Company”. Allison, I’m going to stop talking. I’m going to ask you to start talking. Our seven minutes start now. Question number one, who is your ideal client?
Allison Maslan 01:20
Well, there’s a lot of support out there for the start-up business owner. But once you’ve been in business for a good period of time, I say you’re the “Forgotten Entrepreneur”. You’re sort of out there lost in Nowhere Land, and you hit the ceiling. And you want to know how to really scale beyond that. You’ve hit that, maybe you’re stuck at seven figures or stuck at eight-figures. And you’ve run out of bandwidth. And you really need to scale up. That’s really who we support with our “Scale Up” method.
Tom Poland 01:49
Seven’s wanting to get eight. Eight’s just wanted to get to nine. So, tell us more about, question two, and we’ve got six and a half minutes left. Tell us more about the problem you solve?
Allison Maslan 01:59
Yeah. And so, what happens when you get that, you hit the ceiling, and you think that just working harder and focusing more is the answer, and maybe you’ll get incremental growth. But to really take the big leaps, you have to shift into a more scalable model. And you have to build a team-managed company, so the business can grow beyond you. Otherwise, you’re going to be stuck in the weeds working 60-80 hours a week, forever, not taking vacations and the business running you instead of you running it.
Tom Poland 02:32
Does not sound like a whole lot of fun! Question three, and thank you for that. Just under six minutes left. What would you say are some of, maybe, the three or so top symptoms? Someone’s listening to this, they’re stuck at seven figures, what else are they noticing is going on in their business or their life where they think, “Yeah, I need to talk with Allison’s people”?
Allison Maslan 02:52
Yeah, so at that level, and we call this “phase three” in the Scale-Up method, we call it the “ringleader”. You’re the ringleader. You have a circus going on. And you are micromanaging everyone. And there’s no way you can get your arms around it all. It is overwhelming. It can affect your health. It can affect your marriage, relationships, whatever. And you just don’t see your way out of it. And so, this is really what we help the business owners solve. We help them shift into the visionary working on the business, not in the business.
Tom Poland 03:28
Got it! Thank you. Four and a half minutes left, what would you say are some of the common mistakes that when you’re working with high achievers, they’re already doing well. They’re aggressive, growth-orientated people, and they’re going to be trying stuff, but it’s not going to work. So, some of the mistakes, you mentioned one, was just working longer, working harder. Can you think of anything else that might be a mistake we could help people avoid?
Allison Maslan 03:47
Yeah. I mean, they really are control freaks at this point– very, very hard to let go. It’s just the hardest thing. And you know that saying “What got you here, won’t get you there”, you cannot do the same strategies and same practices you did at the beginning, and just try stretching it. Also helping, building that leadership team so that you’re able to truly free yourself and be that leader in your business, and the visionary so that you can truly scale it up.
Tom Poland 04:16
That’s massive building, that leadership team, and the lingo. It’s so true. So, question five, three and a half minutes left. Let’s flip this now. We have identified ideal clients, talked about the symptoms, the mistakes, and so on. What’s one, kind of, like a top tip that might take people listening to this a step in the right direction? They’re probably going to need you and your team for the whole solution, but it might get them started?
Allison Maslan 04:41
Yeah, I mean, the first thing I would do is pull out your calendar and really look at it and ask yourself, “Do I really need to be in all of these meetings or places and doing all these tasks?” I think if I sat down with you or my team sat down with you, we would be able to cut at least half, probably 30 hours in a week off of your plate. If it’s not going to the dentist or getting your hair done it doesn’t have to be you. You think it needs to be you, but it doesn’t need to be. So, it’s really taking an honest look at that and starting to extricate yourself from those things that are pulling your time.
Tom Poland 05:19
Alright, that’s a great tip, because that one thing could be incredibly liberating.
Allison Maslan 05:23
Yeah, and multiply it over a year. Yeah.
Tom Poland 05:26
Yes, indeed, and make a habit of it. So, let’s- two and a half minutes left. That’s going to get them started. And I’m pretty sure you’ve got something else that they can get their teeth into. A free resource that we could direct people to, please. Where would people go to learn more about your work?
Allison Maslan 05:42
Yeah, so you can- for the free resource, I would go to scalemasterclass.com. I do a regular live stream. It is a live where I take you through a 90-minute training on step-by-step how to build your scale plan, how to build a team-manage company, and shift into a scale model. So, you can sign up for that. And then the next one will be, you know, within the next few days.
Tom Poland 06:08
Perfect! Thank you for that. Great resource. Scalemasterclass.com, a live session! Question seven, Allison. We’ve got 90 seconds left. What’s the one question I should have asked you, but didn’t?
Allison Maslan 06:22
How do you actually have a meaningful life and create a life of purpose while you’re growing and scaling your business? That’s the question I would say.
Tom Poland 06:35
That is a great question! And the answer?
Allison Maslan 06:38
The answer is that you have probably forgotten these things. You might have had it at the beginning of your business, but you lost yourself in the business. So, I think it’s really getting- taking that time journaling and saying “what does fill me up? What do I love to do?” And if you don’t know, get the support. You know, get the support so that you can scale the business and have a life. You absolutely deserve it! That’s what we do in Pinnacle Global Network all day long.
Tom Poland 07:07
It’s so true that people start out with the idea of fulfilment and a meaningful purpose-driven business or highly profitable middle lifestyle and then, you know, five or six years later, completely lost sight of those. Those things are just buried in the mire. Allison Maslan, thanks so much for your time and your wisdom, and your insights.
Allison Maslan 07:24
Thank you for having me.
Tom Poland 07:26
Pleasure.
Tom Poland 07:27
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
7 min
June 29, 2022Scrappy B2B Marketing 101: How to Capture More Market Share for Less Money – In Just 7 Minutes with Colton Briner
Learn how to resonate with your audience to make long-lasting impact that will turn them from prospects to long-term clients
Find out what channels you should focus more on instead of playing the game against the big competitors
Understand why creativity plays an important role in your place against competitors in the market
Resources/Links:
To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources
Summary
Have you been trying to compete for your place in the market but end up being pushed down by those big companies?
What should you really work out on– is it increasing your ads, trying out new strategies or, something just as simple as, igniting your creativity?
Are you ready to learn how you capture more market shares without the stress, struggle and worry?
Colton Briner has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less.
In this episode, Colton talks about the hidden gems when competing with the top companies in your market– from analyzing these companies at a micro perspective to what should you be focusing instead to outshine them and resonate with your clients.
Check out these episode highlights:
02:30 – Colton’s ideal client: I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above.
03:10 – The problem he helps solve: Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues.
04:02 – The symptoms of the problem: Well, you’re certainly getting like the “Who are you? Who are you guys? We’ve never heard of you.” You don’t find that people are immediately resonating. They’re not connecting with you on an emotional basis.
04:56 – Clients’ common mistakes before consulting Colton: Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They’re not creating their own path, right?
06:47 – Colton’s Valuable Free Action (VFA): Well, I think you actually set it in summary for the last answer, which is created is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right?
08:02 – Colton’s Valuable Free Resource (VFR): To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources
08:36 – Q: What does it look like to look different and be creative? A: Like if you’re going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right?
Tweetable Takeaways from this Episode:
“A thimble of creativity is basically all it takes to just blow away the competition in a B2B market.” -Colton Briner
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Colton Briner. Colton, good day from Down Under. Sir, a very warm welcome. Where are you hanging out?
Colton Briner 00:21
Oh, good day to you as well. I’m in Northern California, wine country.
Tom Poland 00:26
Oh, a little birdie told me you’re off to wine country in the south of Australia, and Adelaide, later in the year.
Colton Briner 00:34
Yeah, that’s right! Heading there in September. Looking forward to it!
Tom Poland 00:36
Bring lots of those nice fat US dollars, please. Because we can use a boost our wine economy here in Australia!
Colton Briner 00:44
Happy to do it. Yes.
Tom Poland 00:46
Check in extra baggage on the way back because you’ll be taking back some beautiful bottles of Australian red wine. I’m sure.
Colton Briner 00:52
I look forward to it!
Tom Poland 00:54
So, in addition to being the son of a vineyard owner, Colton is- he spent his entire career in between the sampling wine, really, where the rubber? This is not on his bio, by the way. But where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. Now, folks, if you don’t know, there’s normally a solid brick wall between the two. You got the folks doing product development, maybe branding, etc. Then you got the people to try to sell the stuff and they’re often going, “It’s your fault. We’re not selling!” No, no, it’s your fault. So that combination of experience is, if it’s not unique, it’s certainly very rare. And it’s really enabled him to combine strong strategies, which is missing in so many different businesses trying to grow their business– strong strategies with creative execution, which is what gets you the cuts through. So, one without the other is almost impotent. But Colton has this ability to match the two together. So, this is, as we say in Australia, fair dinkum, and it’s effective. So, you can use that when you come down here, Colton, fair dinkum
Colton Briner 02:07
You’ve already given me a totally revised version of my bio, Tom. Thank you!
Tom Poland 02:12
You’re very welcome! Royalties checks will be in the mail, I’m sure. So, our title here is, “How to Capture More Market Share for Less Money”. And don’t we all want that? So, Colton, our seven minutes is going to start now. Sir, question number one, who is your ideal client?
Colton Briner 02:30
I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. They have long sales cycles that they’re dealing with. And they really aim for engagement-based, like, relationship selling is where they’re at.
Tom Poland 02:53
And this is a complex sales or marketing challenge, isn’t it? Where you’ve got low leads, high costs, and potentially multiple decision-makers.
Colton Briner 03:00
And the client journey is substantial.
Tom Poland 03:03
The client journey is substantial. Thank you for that! Six and a half minutes left. Question number two, tell us more about the problem you solve?
Colton Briner 03:10
Well, this is really common, right? Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. And larger competitors are basically just using the brute force of dollars to create their own brand visibility. And they’re out there buying perceived trust, right? So that’s really the challenge that young companies are dealing with– how do you penetrate that kind of brute force?
Tom Poland 03:39
Absolutely. How do you? It’s not just an incumbent, it’s a Goliath of an incumbent. So, question three, five and a half minutes left. How would you describe the typical symptoms that someone listening to this, if they were potentially an ideal client of yours, what’s happening in their business right now? What’s going on where they go, “That’s a heads up that I need to find out more about what Colton does”?
Colton Briner 04:02
Well, you’re certainly getting like the “Who are you? Who are you guys? We’ve never heard of you.” You don’t find that people are immediately resonating. They’re not connecting with you on an emotional basis. They’re not connecting with you on a trust basis. You’re not standing out. If you market at conferences, you just are off in the corner so people don’t notice you. If you’re in the major advertising channels, again, you’re just being totally crushed and dominated. You know, if that’s your sense of how your marketing is going, then those symptoms are signs that that’s exactly the problem I can solve for you.
Tom Poland 04:31
I guess they’re going to feel some frustration with being confident. They’ve probably got a product or service which is going to knock the socks off their competitor. They’re the world’s best-kept secret. Question number four, we’ve got four and a half minutes left, so a bucketload of time. What are some of the common mistakes you hear about that your ideal clients made before they find your solution?
Colton Briner 04:56
Sure. Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They’re not creating their own path, right? So, I would say you really want to figure out, rather than, “How do I do the low budget version of the same game that everyone else is playing? How do I use strategy and creativity to do something different in a more meaningful way than what everybody else is doing?” Because if you let the big boys set the rules of the game, you’re going to lose until you bootstrap your way to the same kind of budgets that they have, which is, you know, it’s a huge problem. So, I mean, let’s pay attention to what channels they’re not in, and what ways they’re not leveraging personality. And again, you know, the big companies have a challenge in expressing meaningfully significant personality, even controversial views, because they’re very risk-averse. And that creates- it actually gives the little guys who can take advantage of that opportunity, a clear path to outflanking, out navigating, and out marketing those same competitors with much less money.
Tom Poland 06:02
Right! Then, so instead of just spending a bucketload of money, which is easy to do, if you’ve got it-
Colton Briner 06:08
Yep!
Tom Poland 06:09
A creative idea could actually circumnavigate the opposition. Thank you for that. There’s a heck of a lot of wisdom in that, folks! To unpack that would possibly take a one-week seminar. But, you know, I would really encourage you to rewind and listen to that because that’s a strategic insight into how the big competitors, not at their own game, but by playing the game the way they can’t play it.
Colton Briner 06:36
That’s right!
Tom Poland 06:37
So, let’s go, two and a half minutes left, number five, a top tip, please. A valuable free action someone listening to this could take. Not going to solve the whole problem, but it might take them a step in the right direction?
Colton Briner 06:47
Well, I think you actually set it in summary for the last answer, which is creativity is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? A thimble of creativity is basically all it takes to just blow away the competition in a B2B market. So, I’m going to do suggest building the creative capacities of your teams. There are tons of books out there, if you want to bring in somebody who can do like a creativity-building seminar, I know a guy. Or there are two books that I highly recommend. This one is called, A Technique for Producing Ideas. It’s a 70-year-old book that you can read, not even on a flight, you can read this while taxiing for a flight. And then another book from Stanford’s D School. This one is called, Creative Acts for Curious People. If you want to build the creative capacities of your teams, including your marketing team, check out those two resources.
Tom Poland 07:42
Thanks for that! I’ll add a third one, Thinking for a Living. If you can get it, it’s by Joey Reiman. Thinking for a Living is one of my all-time favorite books. Thanks for that, sir! And question number six, we’ve got 75 seconds left, one valuable free resource, where can people go to find out more about your work?
Colton Briner 08:02
Well, I have many and you can find them all in the same place. Scrappyafsolutions.com/resources. Scrappyafsolutions.com. And the Resources page, I think, only one or two of them actually require you know, any kind of email entry. The rest of them are there for you to download and use as you like.
Tom Poland 08:19
Thank you, sir! Dare I ask what AF stands for?
Colton Briner 08:23
I don’t know. Well, if this is a family show, maybe we can’t explain that. But it is, as you may suspect.
Tom Poland 08:29
Scrappy as? All right. Thank you! 30 seconds left. What’s the one question I should have asked you but didn’t?
Colton Briner 08:36
Maybe what does it look like to look different and be creative? Like if you’re going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Everybody’s- Yeah, everybody’s throwing big expensive parties. Take your clients to a wagyu steak tasting. I mean, these are the things that really create a different experience that helps you to capture market share from incumbents.
Tom Poland 09:01
Colton, thanks so much for your time.
Colton Briner 09:04
A delight! Thank you.
Tom Poland 09:06
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
8 min
June 22, 2022How to Get Clients by Sending This Email Every Day – In Just 7 Minutes with Luke Charlton
Find out why your marketing team is the most crucial investment you’ll ever be making in your business
Learn how to make your marketing message succinct, attractive, and a money maker
Discover what are the key components you need to focus on and commit to in order to market successfully and gain clients consistently
Resources/Links:
To find out how to get fully booked using just the power of email, click here: 9emailoffers.com
Summary
Have you been trying all the marketing tactics out there but still end up with little-to-no progress at all?
Do you think you should continue these marketing strategies, like ads, or should you just stop it?
So, how do you magnetize clients and increase your sales without the stress and with only as simple as your email?
Luke Charlton helps coaches get high-paying clients by sending one email per day. No complex funnels. No confusing tech.
In this episode, Luke shares how to send an email every day without all the complex guru, as well as, some additional tips and tricks that you can craft a very profitable and powerful offer.
Check out these episode highlights:
01:11 – Luke’s ideal client: Coaches earning under six fingers are who I work with.
01:19 – The problem he helps solve: It’s helping them get clients basically. Helping my clients specifically send an email every day without any complex kind of convoluted guru funnels.
01:41 – The symptoms of the problem: They’ve spent a lot of time doing organic strategies like Facebook, going in Facebook groups, begging for referrals, going in LinkedIn groups, writing a lot of blogs, and a lot of content type-driven strategies that don’t really pay off.
03:15 – Clients’ common mistakes before consulting Luke: They tried to go broad with their market. they think that having a broader marketing message, it’ll attract more clients. But the broad marketing message just makes your message really muddy and undefined.
05:23 – Luke’s Valuable Free Action (VFA): Everything starts with your market, right? If you want a campaign that responds in terms of people opting in to your list or jumping on your emails, it all starts with your market. They’re the people that are paying you.
06:24 – Luke’s Valuable Free Resource (VFR): To find out how to get fully booked using just the power of email, click here: 9emailoffers.com
07:06 – Q: Do you have an example of how your advice helped clients? A: I don’t think we have time for that in 30 seconds. But you know, people opt into that free gift. I get a lot of examples in my email.
Tweetable Takeaways from this Episode:
“If you want a campaign that responds in terms of people opting in to your list or jumping on your emails, it all starts with your market.” -Luke Charlton
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Welcome, everyone, to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Luke Charlton. Luke, good day from one Aussie to another! Welcome, sir. Where are you hanging out?
Luke Charlton 00:23
Where I’m in Mullumbimby. So, a little bit south of you, northern New South Wales, close to the Queensland border.
Tom Poland 00:29
And in a fabulous little town. Mullumbimby, don’t try to spell it! But if you’re down into Byron Bay’s neck of the woods, make sure you check it out. Some of the best cafes and eateries in the entire region. After the gastronomical theme on to the marketing theme. Luke helps coaches get high-paying clients sending one email per day. No complicated funnels. No confusing tech. No, having to set up registration pages, landing pages, free offers, etc. This brings us nicely to the title, which is, “How to Get Clients by Sending this Email Every day”. Luke, our seven minutes starts now. Sir, question number one, who’s your ideal client?
Luke Charlton 01:11
Coaches earning under six fingers are who I work with.
Tom Poland 01:15
Easy peasy! Thank you. Number two, what’s the problem you solve for them?
Luke Charlton 01:19
You said it a second ago. It’s helping them get clients basically. Helping my clients specifically send an email every day without any complex kind of convoluted guru funnels.
Tom Poland 01:27
Perfect! Thank you, sir. Question three, six and a half minutes left. We’re going through these at a great rate of knots. What would you say would be the symptoms that people who need your service are experiencing in their business? It kind of gives them a heads up that they need to find out more about what you do.
Luke Charlton 01:41
Yeah, that’s a great question. So, they’ve spent a lot of time doing organic strategies like Facebook, going in Facebook groups, begging for referrals, going in LinkedIn groups, writing a lot of blogs and a lot of content type-driven strategies that don’t really pay off, spending a lot on ads but no payoff, expensive click costs, expensive lead costs, expensive appointment costs, as related to the ad campaigns, a lack of campaign response, so putting offers out in your emails and people not booking appointments. Inconsistency is really a big thing, like inconsistent- people opting into the list, inconsistent appointments, like living that kind of up and down roller coaster, right? Where one month ago, you got clients in and everything’s great in the next month. It’s like that feast famine cycle, and I’ve been there and it is not a good place to be as a coach or service professional living that up and down roller coaster. So, it’s really not consistent- yeah. Inconsistency, basically, with leads and clients. Low closing rates, again, on the phone and not being able to close the clients that they’re speaking to. Getting a lot of “I can’t afford it” excuses, or “Now’s not the right time” excuses, or a lot of other objections on the calls and low prices, basically. So yeah, so a symptom is- it’s really just kind of related to the next question as well, but-
Tom Poland 01:41
Okay, well, let’s move on to question four. Thanks for that! Five minutes left still. Question four is about the common mistakes people with those symptoms make and trying to alleviate themselves from those symptoms. So, what else are people doing that is actually a mistake?
Luke Charlton 03:15
Yes. So, they tried to go broad with their market. they think that having a broader marketing message, it’ll attract more clients. But the broad marketing message just makes your message really muddy and undefined. And I don’t really attract- you attract a lot of low-quality leads if you do attract anyone. But most people with a broad message just don’t attract anyone. And that’s the responsiveness that I spoke about a few minutes ago, having a low response, inconsistent response type campaigns. If they’re running ads, they stop running ads. They think, “Oh, it doesn’t work for me.” So that’s a common mistake. You know, focusing on giving the ad campaign running is the better option there, instead of just stopping altogether. They lower their prices as a mistake, right? To try and get more clients, they lower their prices. And that’s the only way they can really seem to sign people up. It’s a big mistake. And it is hard to make a business model work when you’ve got low prices, especially if you’re paying for ads. They try a low-ticket business model, like a low-ticket membership site or selling a low-ticket book or a low-ticket tripwire funnel. They’re transitioning to that because they think that selling a low ticket. It will make it easier. But again, it’s generally their marketing message that’s the problem and their sales process. They give away free coaching or, free sessions of their service in order to try and convince people to sign up. So, they devalue their service. They chase kind of bright shiny guru funnels, you know, tripwire funnels are-
Tom Poland 04:38
Oh, you kind of blame that nothing’s working, right?
Luke Charlton 04:41
Yeah, exactly right. Ang again, everything that I’m saying here, I made all these mistakes. So, ignoring, like, the big mistake is they ignore the fundamentals and similar to the chasing the bright, shiny funnels. They think that the reason they’re not getting clients is because they don’t have the right upsell or the right order bump or this new sexy thing when they haven’t been looked at the fundamentals because- the fundamentals aren’t really sexy, right? They’re not exciting.
Tom Poland 05:06
They can hurt the brain too. So, thank you for that. Two and a half minutes left. Question five, let’s give folks a top tip. It’s some of them are a bit of a mess, by the sound of it, all those symptoms, those mistakes that we’ve all made. What’s the top tip you could give people that’s going to take them a step in the right direction?
Luke Charlton 05:23
Yes, so everything starts with your market, right? If you want a campaign that responds in terms of people opting in to your list or jumping on your emails, it all starts with your market. They’re the people that are paying you. They’re the people that are opting into your list. So, you must get very clear on your market, very specific in terms of their demographics and their psychographics. Build a very clear picture, then you build the campaign around that. Another big tip is to have a strategy that you can implement consistently. So, I help coaches and what they lack is just a simple strategy. So, I always say, like, “Build your list with quality leads, and then email that list consistently with one email per day.” That’s all you need to do. And if you can’t get that running, then complicated guru funnels- you’re not going to be able to get that right.
Tom Poland 06:05
All right, thank you. So, start with a market, what their needs are, and develop a simple system that you can kind of rinse and repeat. So, it gives you a predictable result. Thank you for that! 90 seconds left, two questions to go. Question six is a valuable free resource. I think we’ve got a landing page we could suggest people go to that’s going to help them even more.
Luke Charlton 06:24
Yeah, just go to nine, so the number nine, so 9emailoffers.com. Go there. It’s just a guide that will show you nine email offers that you can send out to your email list to help you get more appointments and get more clients. And then if you also opt-in, I’ll give you another gift called “The One Sentence Offer”. So, showing you how to craft a very powerful, profitable offer. I’ll give you that but just mention Tom’s name, when you opt to just email me, and say, “Hey, I heard you on Tom’s podcast” and I’ll give you that free training. I’ll give that training for free as well.
Tom Poland 06:56
Very valuable! Thank you for that. So, folks, it’s the number nine, 9emailoffers.com. Go get it. Luke, we’ve got 35 seconds left. What’s the one question I should have asked you but didn’t?
Luke Charlton 07:06
I don’t have time. But the one question is do you have an example of how your advice helped clients? I don’t think we have time for that in 30 seconds. But you know, people opt into that free gift. I get a lot of examples in my email, so yeah.
Tom Poland 07:20
That’ll do the job well! Luke Charlton, thanks so much for your time.
Luke Charlton 07:24
No worries.
Tom Poland 07:26
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
7 min
June 15, 2022How to Grow Your Brand by Telling Your Story – In Just 7 Minutes with Celinne Da Costa
Learn why reconnecting back with your “why” and reflecting on your purpose will help you grow your brand better
Understand why doing and performing too much can become a roadblock to you and your brand’s growth
Find out more about how to magnetize clients and make your audience want you through the art of storytelling
Resources/Links:
To get more FREE advice and resource on how to shine in the crowd and make your audience want you, click here: www.celinnedacosta.com/freemasterclass
Summary
Do you feel like it’s time to grow your brand but just end up struggling with how to do it?
What do you think are you doing wrong– is it the ads, your branding, or your message?
So, how do you grow your brand without the expense and with only the power of your story?
Celinne Da Costa is a Brand Story expert and Deep Transformation coach who works with high-achieving, purpose-driven experts and executives to help them become confident, fully expressed leaders with transformational stories, an influential brand, and a tribe of raving fans.
In this episode, Celinne shares how you can grow your brand by reconnecting back with your true purpose, and aligning who you are with what you can contribute to the world through the power of storytelling.
Check out these episode highlights:
01:41 – Celinne’s ideal client: So, my ideal client is a visionary, a leader, and somebody who’s really passionate about making a big change in people’s lives. And they want to put themselves out there and essentially create a program or service that will really elevate the quality of others’ life.”
02:12 – The problem she helps solve: I help them reconnect back to their true purpose and actually share a message of change, transformation, and growth from an aligned place.
03:06 – The symptoms of the problem: Well, the first is impostor syndrome no matter what level they’re at. I’ve worked with people in the 6, 7, 8, 9, and 10-figure categories. And I can tell you that consistently, no matter how successful they are, how much money they’ve made, how many people they’ve helped, there is this deeply rooted dissatisfaction of “I’m not enough.”
04:23 – Clients’ common mistakes before consulting Celinne: The biggest one is too much doing and not enough being and most people who are in that high achieving, high performing space just by through sheer past conditioning, and the way that society has programmed us, we have not learned how it is to actually become the version of ourselves that we want to do.
05:52 – Celinne’s Valuable Free Action (VFA): I’m going to give you a journaling prompt, which is to really sit down in a meditative space and ask yourself, “What is the message that I want to share with the world? And what specifically is keeping me from sharing it?”
06:55 – Celinne’s Valuable Free Resource (VFR): To find out and practice the art of storytelling to magnetize your clients for FREE, click here: www.celinnedacosta.com/freemasterclass
07:40 – Q: What kind of results can you really get when you unleash the power of your story? A: And when clients did the work that we’ve talked about in the past six minutes, what they’ve been able to create is- I had a client, for example, who went from not being able to do an Instagram story on his phone to speak on a Tony Robbins stage in front of 10,000 people.
Tweetable Takeaways from this Episode:
“When you watch other people step into their power, what happens, you are inspired to step into your power as well.” -Celine Da Costa
Click To Tweet
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from the Sunshine Coast here in Australia, joined today by Celinne Da Costa. Celinne, a very warm welcome. Whereabouts are you hanging out? It looks very tropical from where you are!
Celinne Da Costa 00:26
I’m quite close to you. I’m in Bali, Indonesia.
Tom Poland 00:29
Bali! North, south, whereabouts?
Celinne Da Costa 00:32
In Uluwatu, so beach town.
Tom Poland 00:35
Beautiful! Fabulous part of the world. Folks, for those of you who don’t know Celinne, she’s a brand story expert. She’s also a deep transformation coach, which is fascinating work. She works with high-achieving, real purpose-driven experts, people who want to make a difference in the world, including executives, and helps them to become more confident, fully expressed leaders, with, empowered, if you like, or equip, with really transformational stories. Stories that they can tell that will transform people’s lives and business and confidence. She’s got a tribe of raving fans. That’s what she helps her clients to create as well. Her work has been featured in top media, including Forbes, Entrepreneur Magazine, and Business Insider. She’s, in her own right, a best-selling author, a very popular speaker. She’s delivered TEDx speeches on the power of human connection. Can’t wait for me to shut up, and for you to open up! Celinne, the subject today is, “How to Grow Your Brand by Telling Your Story”. Our seven minutes is going to start now. Question number one, who is your ideal client?
Celinne Da Costa 01:41
So, my ideal client is a visionary, a leader, and somebody who’s really passionate about making a big change in people’s lives. And they want to put themselves out there and essentially create a program or service that will really elevate the quality of others’ life. And the way that they’re going to do that is by sharing their message and building a premium legacy brand that will last for years to come.
Tom Poland 02:04
Beautiful! Thank you. Question two, six and a half minutes left, what’s the problem you solve for your ideal clients?
Celinne Da Costa 02:12
I help them reconnect back to their true purpose and actually share a message of change, transformation, and growth from an aligned place. So, what I mean by that is that I’m really helping them understand this is who I am, this is a change that I have to make in the world, this is how I talk about it, and this is how it comes through my brand and messaging. And by doing that they can put themselves out there in a bigger way. And they can help more people as well as do that from a place of being centered and fulfilled within themselves.
Tom Poland 02:40
Right, and not having to feel like they have to bend their personality or ethics out of shape just to fit into someone else’s template.
Celinne Da Costa 02:46
Exactly, authentically 100% themselves.
Tom Poland 02:50
Which in itself is going to be transformational. Let alone the ripple impact it would have on the lives of others. Let’s go to question three, five and a half minutes left. What would you say are the typical symptoms that your ideal client is experiencing before they start this transformational work with you?
Celinne Da Costa 03:06
Well, the first is impostor syndrome no matter what level they’re at. I’ve worked with people in the 6, 7, 8, 9, and 10-figure categories. And I can tell you that consistently, no matter how successful they are, how much money they’ve made, how many people they’ve helped, there is this deeply rooted dissatisfaction of “I’m not enough. I don’t know how to get myself out there. People don’t care about what I have to say.” And it’s a huge issue that these people in leadership positions who have so much power to really change the world are not recognizing their own sense of self-worth. And they’re not actually connected to the power of their story and their experiences and what they can create in the world. And so, I help people really wake up to that and be able to articulate that to the rest of the world. Because when you watch other people step into their power, what happens, you are inspired to step into your power as well. And that’s what they can do for their audience.
Tom Poland 03:55
Spine-tingling stuff! And I imagine a lot of these people have this nagging idea in the back of their mind that there’s more, that they can be more. Not quite sure how to get there, perhaps. So that brings us nicely the question four, four and a half minutes left, what would you say are some of the common mistakes that- because these are aspirational people. They’re often inspirational people. They’re often very successful. They’re going to be trying stuff. What would you say are some of the common mistakes they make before they find your solution?
Celinne Da Costa 04:23
The biggest one is too much doing and not enough being and most people who are in that high achieving, high performing space just by through sheer past conditioning, and the way that society has programmed us, we have not learned how it is to actually become the version of ourselves that we want to do. So, a lot of mistakes that I see them doing is that they’re doubling down on a bunch of strategies, or, you know, like, “I need to do this framework and apply this other framework” and they’re doing so much from their mind, from their head and they’re so stuck in their head that then they lose access to their heart. And their heart and their emotional intelligence is actually how they’re going to create that deeper connection and really connect what it is that they want to say. And that powerful brand story that is irresistible and really draws people in like bees to honey, is going to be a story that comes from your heart. It is going to be a story that has an emotional narrative to it. So, if you are in your head, you’re cutting yourself off from actually becoming that premium brand instead of just talking about it, which is actually not going to advance you after a certain point.
Tom Poland 05:24
Yeah, for a lot of us, the longest journey we ever made was from the head to the heart. Question number five, thank you for that! Very well articulated and also incredibly succinct, which is just as well, given we’ve got three minutes left. Question five is what I want from you now is a top tip, a valuable free action, someone could take. It’s not going to take them down the whole journey or lead them to the end destination, but it might take them a step in the right direction. What’s the top tip you can give people?
Celinne Da Costa 05:52
I’m going to give you a journaling prompt, which is to really sit down in a meditative space and ask yourself, “What is the message that I want to share with the world? And what specifically is keeping me from sharing it? What are the fears, or the limiting beliefs that I am having that is keeping me from showing up fully, and sharing what I want to share with my audience, with the world?” Whether it is a story, whether it is a program, or a service, what is it that needs to come out of you? And why is it not coming out? Journal on that. You’re going to get a lot of clarity.
Tom Poland 06:26
So, what is it that I want to share with the world? What might be holding me back? And what form might that thing take once I launch it?
Celinne Da Costa 06:33
Exactly.
Tom Poland 06:34
Terrific questions! And potentially, folks, transformational life, transformational questions. So many changes start with profound questions like this. Question six, one minute and 45 left. Want to direct people to a free resource where they can find out more about your work. Give us a landing page somewhere. Where should folks go?
Celinne Da Costa 06:55
Absolutely. As you know, we have only seven minutes. So, I would really love to walk you through the A to Z of how is it that you can use the power of your story and the art of storytelling to magnetize your ideal clients and stand out in an overcrowded space. So, I have created a free masterclass that you can go and watch. It’s less than an hour. It’s going to give you all the secrets on how you can start and go execute this on your own. And so, the URL is www.celinnedacosta.com/freemasterclass. And my name is spelled C-E-L-I-N-N-E D-A C-O-S-T-A.
Tom Poland 07:30
Perfect! Save me saying it. Thank you so much, Celinne. We got a minute left. Question seven, what’s the one question I should have asked you, but didn’t, and maybe the answer as well?
Celinne Da Costa 07:40
What kind of results can you really get when you unleash the power of your story? And when clients did the work that we’ve talked about in the past six minutes, what they’ve been able to create is- I had a client, for example, who went from not being able to do an Instagram story on his phone to speak on a Tony Robbins stage in front of 10,000 people. I had another client who was sitting on a launch idea for 18 months, when she was able to tell her story, she launched a $100,000 launch. And she went on to have three more of those. I had another client who went off and told her story through a book, published it– best-selling book. So, the point is that when you actually go out there and tell your story and you’re in full alignment with the authenticity of who you are, you can create massive results in your life, in your business and you can grow your brand exponentially!
Tom Poland 08:26
Beautiful! Can’t wait to get this interview out there. Celinne, thanks so much for your time.
Celinne Da Costa 08:29
My pleasure.
Tom Poland 08:31
Thanks for checking out our Marketing The Invisible podcast. If you like what we’re doing here please head over to iTunes to subscribe, rate us, and leave us a review. It’s very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
8 min

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The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”.

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