Marketing the Movement

Learning doesn't end once you're done with school. Ariel Bilskey (Director of Blended Learning at the Credit Union National Association) explains all the ways credit union marketers can expand their minds - inside and outside the classroom.

RESOURCES MENTIONED

cuna.org/marketing

The Six Disciplines of Agile Marketing by Jim Ewel

[email protected]

https://www.linkedin.com/in/arielb/

We already believe credit unions are a force for good, but there's a lot to learn. Cameron Madill explains Certified B Corporations and how credit union marketers can focus on impact as a way to differentiate.

RESOURCES MENTIONED PixelSpoke PixelSpoke Impact Report Peninsula Credit Union Clearwater Credit Union Point West Credit Union Trailhead Credit Union Strum The Remarkable Credit Union Podcast TOMS Shoes Patagonia Fully

I didn't edit this episode - at all. That's cause it's about what happens when we (as credit union marketers) make mistakes and how to move forward from them.

Head over to marketingthemovement.com for other content and we'd love to have you in the LinkedIn Group for conversation and support.

Credit unions can learn a lot from birds that eat fire (sort of) and bananas that play baseball. It's all about the mindset.

All the resources mentioned in this episode can be found at marketingthemovement.com/episode15

Questions are powerful. And nobody knows this better than Andrea Parrish. She's been consistently asking them for pretty much her entire life. Listen to learn about the importance of the questions we ask (and don't ask) and how it can impact our credit union marketing.

All the resources mentioned in this episode can be found at marketingthemovement.com/episode14

Lessons all credit unions can learn from Rudolph.

Resources mentioned in this episode are at marketingthemovement.com/episode13

I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we're speaking with regular people (not other bankers), we can connect on a different level than other banks.

Resources mentioned in this episode are at marketingthemovement.com/episode12

Even if you can't stand politics, you understand the importance of having a seat at the table. Emily Leite shares ways to engage your credit union members in fighting for the movement - not because it's political...but personal.

Resources mentioned in this episode can be found at marketingthemovement.com/episode11

If this was Michael Murdoch's senior year of high school, he'd be voted "Most Likely to Start a Credit Union." He's the cooperative spirit personified with a drive and passion that just don't let up. Find out how his financial education work informs his marketing and vice versa.

Find all the resources mentioned in this episode at MarketingtheMovement.com/episode10.

It isn't the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing.

Don't miss the conversation happening in the Marketing the Movement Facebook Group.

Resources mentioned in this episode:

Sunmark Credit Union

Sunmark 360

Diana Ladio on BankNotes