Marketing the Movement

I speak with Dan Marquez on topics of diversity, inclusion, representation, and ways credit unions (and marketers) can work towards these ideals authentically. We also discuss the origins of credit union drag queen, Madam Nymphadora.

Don't miss out on the conversation happening in the Marketing the Movement private Facebook Group. Find details at marketingthemovement.com/group.

Resources mentioned in this episode:

Madam Nymphadora

CU Pride Facebook Group

African-American Credit Union Coalition (AACUC)

Element Federal Credit Union

Corelation

Amanda Thomas (President & Founder of TwoScore) joins me as the first guest on Marketing the Movement. We talk about the importance of small credit unions to the industry, why even tiny (we're talking microscopic) marketing budgets can still be effective, and what credit unions can learn from champagne.

Mentioned in this episode:

TwoScore

giraph

Adventures in Heels (Amanda's podcast)

Adventures in Stock Photos - Act 1: The Credit Union Photography Project by Andy Janning

Adventures in Stock Photos - Act 2: Free Love Dating with Pretty People by Andy Janning

Adventures in Stock Photos - Act 3: Believe David Klavitter

Adventures in Stock Photos - Finale: Love and Gratitude

TwoScore's Score 122 Challenge

Banking doesn't always have to be so formal.

If your idea of community involvement is writing a check or setting up a booth, you're missing out.

Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement

Don't just speak in the language people communicate with - listen, too.

Your most important campaign as a credit union marketing pro has nothing to do with products or services. There's no ad placement to figure out and the targeting is already done for you.

Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement

Now's the time to try something new.

It's time to get into some of the technical details. I share thoughts on what you need to start a podcast on almost any budget.

Links to some of the items mentioned can be found at marketingthemovement.com/episode4

Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement

OK. You're ready to add a podcast to your credit union marketing mix. Now, you need to establish a schedule so you don't experience "podfade."

Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement

You've decided you should have a podcast for your credit union! Now...what should the topic be? Financial education is the obvious choice - but not the only one.  

Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement