To mark this first double-digit episode, I am doing a solo-show, where I am talking about websites for translators. I have previously given several presentations and full day courses on websites for translators and this is the gist of what I have presented and learned during these years. In this episode you will learn about how to easily create a website, for a very low-cost, if you do not have one, but also what you should include on a website where you market your translation services, and how to optimize it so that it will be easier for your potential clients to find it and purchase your translation services.

In this episode we cover the following:

Why it is important that we have a website

How to create one easily and affordably

What content to include

What not to do with the website

SEO and website optimization

How to integrate the website with the rest of your marketing

Links to items mentioned in this episode:

Webs

Wordpress

Blogger

Google Sites

Godaddy - domain names

Web page test - page speed test

Broken Link Check

Google Keyword Planner

I hope you enjoyed this episode and please feel free to share if you have any other tips for websites or if you have any questions regarding your website. Don't forget to sign up for the monthly newsletter for nifty checklists for different marketing aspects, such as CV's, LinkedIn, marketing tools and more. Take care!

 Tess Whitty is an English-Swedish translator and owner of Swedish Translation Services, which provides English-Swedish-English translation, proofreading and editing services. Aside from her regular translation work, she serves as language chair and grader for the English-Swedish certification program, and chair for the Chapter/affiliate group committee for the American Translators Association.  She holds training seminars and presentations on translation and marketing skills for translators and has launched the Marketing Tips for Translators podcast and blog. For more information, and to connect, go to www.swedishtranslationservices.com or www.marketingtipsfortranslators.com.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode we discuss negotiation as a marketing tool for freelance translators. All freelancers need some negotiation skills in order to make a professional impression, create a successful business and reach their goals. Konstantin Kisin is an English-Russian-English freelance translator and experienced trainer and presenter in negotiation, productivity and making more money as a freelance translator.

 In this episode we discuss the following:

How a freelance translator can use negotiation skills when marketing translation services to potential and existing clients

Negotiation tips for phone and email conversations

How to negotiate a rate increase with existing clients

How to deal with "difficult" clients, tight deadlines or downward price pressure

Tips on how to present a clear and professional image to potential clients

Most common negotiation mistakes that freelance translators make

Useful links mentioned in this episode:

Making More Money: Build Win-Win Relationships With Clients

Making More Money: Translate More, More Easily

Making More Money: Negotiation & Communication Skills 

Making More Money: Present Yourself Professionally to Attract More Clients

Thanks for listening and for your support and sharing. One great negotiation tip I learned was to say nothing at first, i.e. wait for the client to continue. That can make the client reconsider sometimes. What other negotiation tips do you have? Share in the comments below.

Do you have a particular issue you are struggling with in your translation business right now? You can send me an email at [email protected]. I promise to try to help you or answer your question in an email and/or take up the subject in a future podcast. Take care!

 

 

Konstantin Kisin is a highly successful legal, financial and video games translator with over 10 years’ experience in the industry. A renowned international speaker and trainer focussing on the business side of translation, Konstantin has extensive training in the psychology of communication and human behaviour. Sharing his attitude to doing business with his customary passion and enthusiasm, Konstantin’s mission is to assist freelancers the world over in establishing professional relationships with clients, making more money, working less and having more fun.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode of Marketing tips for translators we focus on branding for translators. With me I have a fellow translator and interpreter Valeria Aliperta . She has become known for her branding, and she recently started her own branding business. We discuss what branding is and branding for translators, interpreters and their businesses.

Here is one definition of branding:

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

What is the difference between branding and marketing? Marketing is what you do, branding is what you are.

In this episode we discuss the following:

Branding for freelance translators and what we can do

Where a beginning linguist should start when creating a brand

What a more experienced linguist can do to improve business branding

Rainy London branding services: business direction, social media and finding the right platforms, selecting the right platform and type of website

Branding mistakes translators make

Links to items mentioned in this episode:

Rainy London Translations

Rainy London Branding

Do you have a brand or branding strategy for your translation or interpreting business? If so, what is it? Please share below.

 

I am a conference interpreter, translator, editor, speaker and... all-time juggler! Rainy London is based in the capital of the UK, and offer services from English, Spanish and French into Italian, ranging from translation to voiceover, from simultaneous interpreting to transcreation. Apart from translation and languages I like fitness, photography and reading, I'm a bit of a fashion victim and I love social media, blogging and all things web. Branding and marketing are another soft spot of mine (and I do that under rainylondonbranding.com) and of course, as an Italian native, I can only but adore a nice, strong espresso.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode we talk about customer service and how we can use this as a marketing tool for our translation business. I interview Marcela Reyes, a marketing and branding expert for the translation and localization industry. From my personal experience, I know that my most important business asset is my customers and I know that to be successful it is important that my customers are happy with my services and keep coming back.

In this episode we cover the following:

A definition of customer service for translators

What translators can do to keep customers happy

Some mistakes freelancers do in customer service

Ingredients for good customer service for translators

Links to items mentioned in this episode:

Latitudes Training, Coaching & Consulting

Translators Marketing Club

Thank you for listening! Question for you: Do you have any other great tips for how to keep customers happy? Please share! All the best until next time!

 

 

Marcela Reyes, Chief Coaching Officer, Latitudes Training, Coaching & Consulting and Co-founder of the Translators Marketing Club, is a marketing and branding expert for the translation and localization industry. With over 23 years of experience in the language industry, she is a global entrepreneurial marketing and business coach and consultant who is passionate about helping translators succeed.  Through her enthusiastic and high-energy approach, she partners with language service providers around the world to help them discover their unique skills and strengths. Her goal is to equip them with the tools to effectively communicate their value to attract more clients, expand their services, look for new opportunities, and develop their own brand in local markets or the international arena.  She holds an MBA with concentration in marketing, is a Blue Ocean Strategy Certified Practitioner, an internationally known speaker, an avid blogger, and a frequently published author.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode we are talking about blogging as a marketing tool for freelance translators. Today there are many translators who have started blogging. Some claim that it is necessary in order to market yourself, others do not think so. Here we will discuss with Catherine Christaki, an English into Greek translator and co-owner of LinguaGreca have a successful blog called "Adventures in freelance translation". During this interview she discusses her blog, blogging strategies and gives us some great tips on blogging.

In this episode we cover the following:

Catherine's blog and how long she has been blogging

Why she started a blog and her blogging strategy

Guest posts and how they work

Targeting a blog toward fellow translators or clients

The five most important tips when starting a blog

How many blogs Catherine has on her blogroll (impressive)

Links to items mentioned in this episode:

Lingua Greca's website

Adventures in freelance translation

Thank you for listening! Do you have a blog? Please share your blog and your experience with it in the comments.

 

Catherine Christaki has been a full-time English-Greek freelance translator since 2001 and co-owner of Athens-based Lingua Greca Translations since 2012. Her specializations include IT, medical and technical texts. She is a proud member of the American Translators Association, the Chartered Institute of Linguists and GALA. She is active in social media, especially Twitter @LinguaGreca, which has been voted among the Top 25 Twitterers 3 years in a row (2011-2013) in the Language Lovers competition. In 2013, she translated the very popular guide for translation buyers, Translation: Getting It Right, into Greek. She writes a popular translation blog called Adventures in Freelance Translation and regularly talks about social media and blogging for translators in interviews and conferences.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

This episode is focusing on marketing for very specialized translators. I interview Karen Tkaczyk, who has a Phd in Chemistry and specializes in chemicals, pharmaceuticals and cosmetics and translates from French into English. Karen discusses how she markets her translation services and pros and cons of specializing.

In this episode we cover the following:

How a newly graduated translator can become specialized

Pros and cons of specializing

How to market as a specialized translator

Where to find customers as a specialized translator

What marketing methods work best for Karen

 Links to items mentioned in this podcast:

Karen Tkaczyk's website

Coursera

Blog post: The most lucrative ways to specialize (not mentioned in interview but recommended by Karen for further reading)

Blog post: Translation is not about words, it's about what the words are about (not mentioned in interview but recommended by Karen for further reading)

I hope you enjoyed listening to the interview as much as I enjoyed interviewing. Feel free to comment below, or drop me a line if you have any questions or marketing tips to share. Have a great day! PS! If you got a minute and use iTunes, please give a review of the podcast, in order for it to be available for even more freelance translators. Thanks!

Karen works as a French into English freelance translator (MITI and ATA-certified). Her translation work is highly specialized, being entirely focused on chemistry and its industrial applications. She holds an MChem in Chemistry with French (University of Manchester, UK), a Diploma in French and a PhD in Organic Chemistry (University of Cambridge, UK). She worked in the pharmaceutical industry in Europe, then after relocating in 1999, in pharmaceuticals and cosmetics in the US. She became a professional translator in 2005. Karen is the current administrator of ATA's Science and Technology Division.

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

Welcome to the first session of “Marketing tips for translators” – for a successful freelance career and lifestyle”

This first session gives you an  introduction to the Marketing Tips for Translators podcast:

- Why I decided to create this podcast

- Who it is for

- Who I am

- Why I focus on marketing tips

- What the content will be

- What is in it for you

Do you have a marketing question for your translation career?

Do you have marketing tips to share to other translators?

Feel free to share in the comment field or email me at [email protected]

Thank you for listening! If you have a minute, I would really appreciate if you posted a review on iTunes.

 

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode I interview Marta Stelmaszak, a Polish into English translator, interpreter, trainer and mentor. She has published a free e-book called "You need a CV that works" where she covers everything about CV's for translators.

This episode includes:

A presentation of Marta

A presentation of the book "You need a CV that works" and why Marta wrote it

Five most important tips for writing a CV when marketing your translation services

The most common mistakes translators make when writing a CV

When a CV works and when it does not

Alternatives to a CV

How Marta markets her translation services and what works best for her right now

Links to items mentioned in this episode:

You need a CV that works

WantWords

When a CV doesn't work for a translator and what to use instead

Business School for Translators

Thank you for taking time to listen to this episode!

Do you have a marketing question for your translation career?

Do you have marketing tips to share to other translators?

Do you think a CV works for translators?

Please share in the comment field below or email me at [email protected]

Marta Stelmaszak is a Polish – English translator and interpreter specialising in law, IT, marketing, and business. She is a member of the Management Committee of the Interpreting Division at the Chartered Institute of Linguists and a Co-head of the UK Chapter of the International Association of Professional Translators and Interpreters. She is also an Associate of the Institute of Translation and Interpreting, a qualified business mentor, a member of the Institute of Enterprise and Entrepreneurship and the Chartered Institute of Marketing. She is currently studying for master’s degree in Management, Information Systems and Innovation at the London School of Economics and Political Science. Recently, she’s been awarded with the Higher Education Social E

 This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode I interview a dear colleague of mine, a fellow freelance translator, an author and a trainer. Corinne McKay published a book called "How to succeed as a freelance translator" a few years after I started freelancing and her tips have helped me create a successful freelance career. The interview focuses on marketing tips for getting started as a freelance translator, but Corinne's tips are valuable also for experienced translators.

In this episode we cover the following:

Introducing the book "Getting started as a freelance translator" and why Corinne wrote it

The course "Getting started as a freelance translator"

Five most important tips for new translators when marketing their translation services

The most common mistakes new freelance translators make

Corinne's marketing tip that works well for her right now

Links to items mentioned in this episode:

Corinne's website

The book "How to succeed as a freelance translator"

The book "Thoughts on translation"

The course "How to succeed as a freelance translator"

Corinne's blog "Thoughts on Translation"

Thank you for listening! Do not hesitate to contact me if you have any questions on this episode. Do you have any questions or marketing tips to share for new translators? Please share as a comment below or email at [email protected].

Corinne McKay is an ATA director and an ATA-certified French>English translator. She translates in the areas of international development, corporate communications, and law, and is the author of two books for freelance translators-How to Succeed as a Freelance Translator and Thoughts on Translation.

 

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.

In this episode I interviewed Anne Diamantidis, a English and German into French in house translator and co-founder of The Alexandria Project. Anne has given several presentations on using LinkedIn for translators and I wanted to see which tips she had for LinkedIn-marketing. I use LinkedIn myself and have some great connections there, plus participate in groups and discussions, but I am sure I can do more.

In this episode we cover the following:

How translators can market their services through LinkedIn

LinkedIn profile tips and tricks

Networking through LinkedIn, plus using groups on LinkedIn

How to use the search function to find new clients

Whether to use paid advertising on LinkedIn

LinkedIn netiquette

Links to items mentioned in this episode:

LinkedIn

The Alexandria Project

Anne Diamantidis LinkedIn profile

Anne also has an upcoming webinar for translators on LinkedIn profile optimization on March 6th. Read more about it here: LinkedIn profile optimization for translators

Thank you for listening! Are you marketing your translation services on LinkedIn? How is it going? Feel free to share! Do you have a marketing tips for freelance translators? I would love to hear from you! Please share as a comment below or email at [email protected].

French native professional translator for English and German specialized in medicine, BDÜ member, former ProZ.com staff member and a Translator without Borders, Anne works at GxP Language Services, a medical LSP based in Germany. Co-founder of the Alexandria Project [http://alexandria-library.com] and organizer of the TriKonf Conferences [http://trikonf.com], she also specializes in online presence for translators and SMBs, with a soft spot for LinkedIn marketing, Wordpress and search engine marketing. An experienced translation industry trainer and speaker in those matters (over 50 seminars, training sessions webinars and industry conferences presentations delivered) and regular author (Social Media Today, LinkedIn & Business magazine, BDÜ’s MDÜ…), she’s already helped hundreds of freelance translators & LSPs with their online presence. Anne is also an experienced industry conferences organizer (24 Translation events organized/managed to date).

 

This podcast is a labor of love and brought to you free of charge. If you enjoy this series and would like to show your support, please consider making a small donation to ensure I can keep offering you great content in the future.