Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

This episode is my 250th.

Wow.

Can't realize that I've come so far.

And it's all because of you!

I've been in business for a while.

I built businesses that didn't work out.

And others that fulfilled me.

A lot.

So today, I am sharing with you the 5 Biggest Lessons Learned in Business.

It comes from my heart.

To you.

Enjoy!

Every business owner wants to make more sales.

If not, why would a business owner own a business?

But understanding how to communicate in order to get to the sale is a challenge for some people.

And for others, they own it, which leads to great success.

Meet Marcus Sheridan.

In this interview, he makes you discover the key elements to get more sales and it all starts with communication.

You will learn:

• What the 2 communication principles that lead to success are
• How to embrace the power of the video
• The one obsession you must have that lead to success
• And so much more!

Tune in and you won't regret.

And if you want to know more about Marcus, go at

www.thesaleslion.com

Do you know what 80/20 stands for ?

Let's describe what it means in your yearly revenue as a business owner.

80% of your revenue is produced by 20% of your clients.

So if you concentrate on these 20%, and you make them repeat business with you, then, you are already in a good position !

And the best thing is that if you dig deeper into the concept…

Among these 20%, 20% of these people will be responsible of 80% of the revenue that they bring to your business…

Hmmm.

And I am not done.

What is even more exciting about the 80/20 is that it's litterally everywhere.

Even in places you never thought it would be !

Let me tell you.

The best person to talk about this is the author of the book « 80/20 Sales and Marketing » himself Perry Marshall.

And I was delighted to have interviewed him for my podcast.

Perry has this ability to explain, segment, and detail all the elements of the 80/20 to make them very understandable.

We talk about

• a few crucial sales and marketing elements around the 80/20 rule
• the biggest mistake that marketers do by avoiding the 80/20 in their sales and marketing
• how segmenting each step of your funnels is an effective way to leverage your business revenue
• and so much more !

Seriously.

I know that I might have said it for earlier episodes, but I say it again.

This one is a must-listen.

Just applying one of the concepts that Perry explains will make major changes in your business.

So imagine if you implement all the techniques that he explains.

(I'll leave you extra time to visualize what it could do for you…)

Tune in and listen carefully.

Take notes.

Study.

Buy the book !

And most importantly, implement.

Enjoy !

If you want to know more about Perry Marshall or buy the book:

www.perrymarshall.com

www.sell8020.com

Are you a leader?

From Lolly Daskal's point of view, everybody is.

As she says: "We are here to be our most valuable."

Do you agree?

It seems that it is our own responsibility to dig in, discover and express our own leadership qualities.

This week's interview is very deep.

It will make you feel good, comfortable at time and uncomfortable at others, because it might point out on something that you are struggling with inside of you.

But it definitely gives answers.

Lolly explains what gets between you and your greatness.

Every human being has 2 competing sides, and only one of them leads to greatness.

Sometimes, we pleasantly decide to choose the side that leads to greatness.

And some other times, we sabotage ourselves and choose the other side…

One of my best parts of the interview with Lolly is when she talks about the link between leadership and listening.

Because I find that today, our world is filled with selfish and egocentric people, and that's in life or in business…

As if we have forgotten that we live in a society when each and everyone of us has the right to exist, to express themselves, to be appreciated, to be loved, and most of all, to be listened to!

Tune in for a fantastic, deep and life changing interview with Lolly.

And if you want to know more about her or to get her latest book The Leadership Gap: What gets between you and your greatness go to:

https://www.lollydaskal.com/

https://www.theleadershipgapbook.com/

Tell me.

When was the last time that you received a personal letter ?

When was the last time that you received something via mail, other than your bills, bank statements, assurances or your neighbour's realtor's flyer ?

…

That's what I thought.

You don't remember.

Because it's been too long.

Just by reading these lines, you should know where I am going.

Yes, you can use direct mail to market your business, but also to deepen your authority, credibility and trust towards your audience.

And one powerful way to do this is to send printed Newsletters.

You read right.

Printed.

Newsletters.

And lucky you, this week's interview is with the Newsletter Pro, Shaun Buck.

Shaun is a friend of mine.

We met about 6 years ago, and at that time, we were in the same mastermind.

(oh and by the way, this is another proof that mastermind friends are long lasting friends !)

He's built a multi-million-dollar business, crafting customized newsletters for his numerous clients, year after year.

See, Shaun is also very strong in his clients retention and in getting clients referrals.

And of course, he shares his strategies in this interview.

I am telling you, you will learn a lot.

You'll learn:

• How to develop an effective referral system
• What marketers get totally wrong about newsletters
• Why Newsletter could be your secret marketing weapon
• And so much more!

And maybe, it will make you realize that your business, (even if it's an online business) needs Newsletters.

Listen and enjoy!

Ways to connect with Shaun:

The Newsletter Pro website

Do you know how to approach people?

The first time that you see someone, do you usually know exactly what to say, how to make that person pay attention or remember you?

Do you know clearly what feeling you are trying to evoke with that person?

The better you are at that, the more people connect with you and stay in touch with you.

This week, I interview Zvi Band.

And we talk about relationships.

About developing an effective referral system.

About cold emailing.

About follow-ups.

In fact, we talk about all these details that only take a few minutes per day, but that can transform your business and increase your "luck surface area".

Tune in!

If you want to know more about Zvi:

www.contactually.com

Are you good at accomplishing your goals?

Do you nail them all the time, or you still struggle with them?

Happy dance!

This week's interview will definitely help you!

My guest is Michael Lennington, co-author of The 12 Week Year.

Listening to that interview will totally help you implement and execute.

He and his co-author, Brian P. Moran figured out a way to help you overcome the yearly-analyzed thinking and invite you to make a thinking shift.

Michael advises to forget the annual goal entirely.

And only operate with the 12 week year, because this is where you have the most courage, focus and energy.

This will prompt you to take action!

And the best way to execute that is to:

• Work from a weekly plan
• Score the number of tactics you completed (we are looking for a 80% score)
• Have an accountability meeting with a person or 2 and evaluate your performance.

Plus, during this interview, you'll learn:

• How to define your vision, so it brings you closer to accomplish your goals
• How to craft the specific actions in the next 12 weeks to achieve your goal
• The biggest mistake to avoid with productivity as an entrepreneur

Ways to Connect with Michael:

[email protected]

As an entrepreneur, I am sure that you've done that mistake.

I think that it's part of the entrepreneur DNA.

You wanted to do everything instead of outsourcing.

You felt that you could change the world (by yourself)…

You hustled.

Maybe you still do.

Then, you absolutely need to listen to this interview with Lisa Cummings.

She shares that actually, in many situations, when you decide to just work harder…

It gets you to a burnout.

And one way to get to where you want to be is to invest into your natural talent.

Hustling smartly into what you excel at.

That's the message here.

But you'll also learn more on this episode:

• How to avoid the achievement trap
• How to fight the impostor syndrome with the perfect equation
• A unique and simple way to become more productive and efficient in your business
• And so much more.

Ways to connect with Lisa:

http://leadthroughstrengths.com/

http://leadthroughstrengths.com/values/

This week, I interview Yann Ilunga.

And we talk about music.

And podcasting.

And business opportunities, when speaking several languages.

Then, we go back to the essentials.

We talk about how crucial it is to care about the audience.

The people that cherish you, like you, trust you and talk about you.

A nice conversation, from Montreal to Finland.

Enjoy!

If you want to know more about Yann:

www.yannilunga.com/community

You might struggle with this.

I know I did, when I started my online business.

Finding your story.

Your differentiating point.

Your unique way to attract your dream clients.

Even when you are teaching what others are teaching.

This week, I interview Joel Capperella.

And we don't discuss about the power of any story…

We discuss about the power of YOUR story.

The one that you have to bring on the marketplace to bond with your audience.

In this episode, you'll learn:

• How to find your own story
• How to find your big idea
• How to attract your dream client
• And so much more!

Listen in and enjoy!

Ways to connect with Joel:

www.joelcap.com/crush