Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

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Read our latest blog on Gen Z to find out more.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Jonny Forsyth, Director, Mintel Food & Drink.