Marketing To Win

My first guest in the series is Talmage Egan, who shares his experience coming to OC Tanner, a well respected brand in the employee recognition space, and discovering the lack of online brand awareness needed to maintain future growth. He explains how he approached the problem, got buy in from leadership, and improved their online presence so that branded search was no longer the main search term driver for their traffic. 

In this episode, I walk through the thinking and changes we made to one of our weekly email campaigns, a recap of activity that we send to our users. 

We updated branding, copy, added additional information for our users, and were able to drive up open rates by more than 33% (from 15% to over ~22%), and increased conversion rates from 7.5% to 9% (a 21% increase!)

Welcome to Marketing That Works!

This podcast will be focused on real experiences. Stories from myself and others on tactics, campaigns, and practices they've implemented and what they learned from them (both good and bad!). I'll share many of my own experiences, but hope to get stories and cases from every day marketers doing unique and innovative things. 

So listen in and see what you can learn from the marketers around you. And thanks for coming!