Behind the Screens

Marketing Wicked and Gladiator: can a new Barbenheimer be made? + Moana 2 pre-sales audience analysis

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With a massive weekend seeing the debut of both Wicked and Gladiator II, we have a full house to examine the box office, audiences for the US and the UK, and the marketing opportunities to make the best of these new films on the big screen. Can their crossover create a new Barbenheimer? We dive into every facet, as well as in-depth pre-sales analysis of the audience for the upcoming Moana 2 here on Behind the Screens.


Topics and times:

  • Wicked opening weekend box office overview - 0:50
  • Wicked’s US audience analysis - 2:47
  • Wicked’s UK audience analysis - 5:06
  • Encouraging repeat visitation for Wicked - 6:22
  • Sing-along controversies and audience engagement - 9:02
  • Wicked production cost efficiency - 12:03
  • Gladiator II box office overview - 12:51
  • Gladiator II audience analysis - 14:26
  • Gladiator II UK audience evolution and marketing recommendations - 15:51
  • Bonhoeffer box office and audience analysis - 18:20
  • Holdovers in the box office - 20:41
  • Moana 2 pre-sales audience analysis - 21:35
  • Moana 2 in the UK market and marketing recommendations - 23:40
  • Next week - 31:05

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    Box Office Overview:

    • Wicked debuted to $114M in the domestic market over the weekend, with another $50.1M internationally for a worldwide debut of $164M.
    • Gladiator II grossed $55M in its domestic opening, with a further $50.5M from international markets, taking its global total now past $220M.
    • Red One had a drop of 59% against the two newcomers, grossing $13M in the domestic market, and now crossing $100M globally.
    • Venom: The Last Dance has reached a worldwide cumulative total of $456M.
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