Marketing with Matt

What’s the secret to Apple’s success?

It’s not that they have the best products in the market. In fact, Apple knows there are better products out there than theirs. But their drive to constantly be better than they were yesterday makes Apple what it is today.

So, in this week’s episode, we will explore the constant battle between marketing and fulfillment and answer this burning question: Do you have to wait for your product to be perfect before you can start marketing?

Tune in now to find out the answer to this question and a few practical advice you can apply to your business.

Let’s get started!

Key Takeaways:

Introduction (00:00)

The greater the marketing, the bigger the expectations (00:23)

When do you draw a line between marketing and waiting for a perfect product (03:54)

Why emulate Costco’s buying experience (09:21)

Business tips that make an immediate impact (14:01)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

When it comes to marketing, AI can do so much more than brainstorm ideas. But it is only good as its user.

So in this week's episode, I'm bringing in Mark de Grasse to share some tips and strategies for using AI for content generation and inbound marketing.

Mark is the President and General Manager of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners.

He has been doing entrepreneurship and marketing for the last two decades–focusing on content development through creating articles, graphics, videos, and podcasts.

Today, he shares his insights on the best practices for using AI in content generation, the value of starting first with your customers in mind, how to be consistent with your messaging, and his top AI tool recommendations for marketers and business owners alike.

Let's jump right in!

Key Takeaways:

Introduction (00:00)

Meet Mark de Grasse (01:43)

How AI and inbound marketing play together (03:39)

Best practices in using AI for content generation (05:28)

How to be consistent with your marketing strategy (10:00)

Best AI tool resources (15:12)

Keep up with Mark (17:48)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

Connect with Mark de Grasse 

- Follow Mark on LinkedIn here

- Check out DigitalMarketer for more here

- Love donuts? Check out Mark’s donut site here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Was there a point in your life where in your commitment to growth, you realized not all people around you celebrate it?

In this week’s episode of Marketing with Matt, my good friend Tyler and I dive into the real talk about personal and business growth and the price you have to pay.

Today, we talk about the truth behind personal growth being connected with business growth, how growth can cost you to lose some people around you, and how to find peace in dealing with such.

So, whether you’re a seasoned agency owner or just starting out, this episode is your quick guide on handling the cost of growth.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

Is personal growth connected with business growth (00:28)

The chronic smoker’s story (03:19)

The concept of the cost of growth (05:53)

Certainty vs. variety (08:53)

How to find peace in dealing with the cost of growth (09:26)

Final thoughts (15:09)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Paid media marketing is expensive. So how do you convert at the highest levels--reducing cost while increasing value?

Fortunately, my buddy Walt Burch, co-founder of Envoy Media Group, found the exact solution to this gigantic business problem - empathetic marketing.

In today's episode, my good friend Walt and I explore the paid media world and the value of empathetic marketing.

Today, Walt shares how emotional connection and asking the right questions help understand the real problem of your customers.

He also shares the very framework that they use in his widely successful marketing company and some handy tips for building high-performing marketing campaigns.

Tune in now so you won't miss it!

Key Takeaways:

Introduction (00:00)

Meet Walt Burch (00:31)

The empathetic marketing approach (02:41)

Best tactic to engage with a lead (06:01)

Example of questions to warm up leads (09:10)

How to get better at asking questions (12:54)

Final thoughts (15:58)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

Connect with Walt

- Follow Walt on LinkedIn here

- Visit Envoy Media Group’s website here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Mistake equals to failure. That is how most of us have been wired ever since.

In marketing, most of us would rather wait until everything's perfect rather than get started and make mistakes along the way. But being "too perfect" can be a turnoff.

In today's episode, I sit down with my buddy Tyler as we dive into this counterintuitive marketing strategy where mistakes aren't just acceptable, but they're deliberately manufactured to connect with customers and drive success to your marketing campaign.

We'll explore how strategic manufactured mistakes can be a powerful catalyst for boosting your marketing strategy and taking your agency to a new level.

So get ready to embrace the imperfection. Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

The biggest reminder I get daily (00:21)

Strategic ways to help your marketing better (01:08)

What we realized about manufacturing mistakes in marketing (03:09)

Examples of manufactured mistakes (04:55)

Why the manufactured mistake strategy works (07:26)

The idea of people first (08:11)

Being human over perfection (12:48)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Hustle culture puts work at the center of everything. But along with it comes an ugly truth that people are just beginning to talk about.

In today’s episode, I sit down with Alex Schlinsky as he unravels the truth behind the hustle culture and the life-changing event that led him to write his The ANTI-Hustler’s Handbook.

Today, he shares the biggest problem in modern entrepreneurship, his Define, Design, and Do framework, and his insights on how you can win the race of entrepreneurship.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

Meet Alex Schlinsky (00:25)

The ANTI-Hustler’s Handbook explained (02:29)

Define, design, and do framework (05:19)

The biggest problem in entrepreneurship (07:51)

Alex’s mindset shift while writing his book (09:08)

Episode wrap-up (12:58)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

Connect with Alex:

- Follow Alex on Instagram here

- Check out his The ANTI-Hustler’s Handbook on Amazon here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Many SaaSpreneurs delay sales because they believe they must fully understand the entire process. 

However, the truth is that if you think you need to be an absolute expert in every aspect of your business before providing value, you'll ultimately fail to deliver any value at all.

So in this episode, I have the privilege of sitting down with Shaun Clark, the co-founder of HighLevel, during one of our mastermind meetings. 

Shaun and I delve into how HighLevel can assist you in reducing sales friction and enabling you as an agency to promptly provide value to your SaaS customers.

We also address the challenges that SaaSpreneurs encounter, HighLevel's readily attainable opportunities, and the significance of human connection in SaaS entrepreneurship.

Don't miss out on this episode - tune in now for more!

Key Takeaways:

Introduction (00:00)

The HighLevel Mastermind experience (01:35)

What do most SaaSpreneurs struggle with? (03:38)

A little backstory (06:05)

The biggest stumbling block (07:45)

HighLevel’s “sticky things” with high ROI (09:39)

The significance of human connection (15:13)

Episode wrap-up (18:02)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Getting your first customer for your SaaS product isn't as hard as you think it is.

In fact, it's the easiest first sale you can make, but only some believe in this.

So in today's episode, Tyler and I discuss how you can get your first customer when launching your SaaS product through the power of proximity.

We talk about why geographic or network proximity always works, how you start a conversation within your network, the importance of taking action instead of waiting for perfection, AND our exciting value-loaded FREE SaaS Accelerator program.

Tune in now. You don't want to miss this!

Key Takeaways:

The power of proximity (00:52)

Why does the degree of proximity work? (02:15)

How to start a conversation within your network (05:38)

Balancing proximity vs. finding a niche (09:59)

Don't wait for perfection. Just do it! (11:30)

The SaaS launching framework program (13:50)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

What is the future of marketing? 

If you haven’t heard all of the shocking news about AI, you’re probably living under a rock.

AI isn’t just a buzzword. It is a transformative force, slowly reshaping the marketing landscape and the world.

But the question is… are we ready for it?

In today’s episode, Tyler and I talk about AI’s massive impact on the marketing world and how you can leverage it to grow your business without risk.

I’ll discuss the most common forms of leverage, what AI can do to your business, and some practical tips on how you can stay one step ahead of your competition by using AI.

You don’t want to miss this. Tune in now!

Key Takeaways:

Is new always better? (00:44)

Forms of leverages (02:45)

The new form of leverage (04:15)

What does AI allow us to do? (08:41)

How efficiency creates inspiration for inefficiency (11:45)

Impact of AI on marketing (14:41)

Practical marketing tip with AI (15:25)

Episode wrap-up (16:14)

Additional Resources:

- Get your 14-day FREE trial of HighLevel. This is an affiliate link, and I get commissions for purchases made through this link: here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Asking the right questions is an art that every business owner and marketer must master.

In today's fast-paced world, where everyone is vying for attention and trying to outsmart their competitors, it's crucial to ask the right questions. Why, you ask?

Well, asking the right questions lead to the right answers, and the right answers lead to effective marketing strategies.

So in today's episode, Tyler and I sit down to talk about why asking questions is a discovery process and what are the ripple effects of asking the right questions to your internal marketing team and your agency as a whole.

Make sure to tune in now so you don't miss this!

Key Takeaways:

The problem with "just do your best" (00:32)

Asking questions as a discovery process (01:34)

Misalignment in your internal marketing (04:27)

How asking questions helps with HL Pro Tools’ onboarding process (05:36)

Examples of failed marketing approach (08:43)

Asking questions vs. assuming (10:38)

Additional Resources:

- Get your 14-day FREE trial of HighLevel. This is an affiliate link, and I get commissions for purchases made through this link: here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!