Are you calling your people to action? If not, why not? People will go where you tell them to, so why not be giving them clear and consistent calls to action.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

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In stories, the hero is always the weakest character. They're insecure, they won't take action, and generally pretty hard-headed. So, why would you want to position yourself as the hero in your marketing? You wouldn't. You want to be the guide! The one who is pointing the hero in the right direction through empathy and authority.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

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The average person spends 30 percent of their time daydreaming. Yep, if something isn't interesting your mind will put you into daydream mode to conserve calories. This can happen with your marketing message unless you know how to make people pay attention. Check out this episode to learn the formula that will help you grab people's attention.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

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What do you say when people ask, "What does your company do?" Well if you haven't clarified your message you're going to struggle to answer and you'll probably bore your audience to sleep. Stop doing that. Listen to this and the next few episodes as I guide you into how to clarify your message.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

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How much cash do you have right now? How much cash is going to move through your company this month? If you don't know, you need to.

I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

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Do you have a sales system? Are you measuring where people are in the sale process? If not, why not? If you want to grow sales you need some kind of system you can measure.

I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

Full Focus Planner Use the code USA5 at checkout to get $5 off of single planners.

Get the daily videos to go with each podcast episode here.

How to use test marketing to see if a product will actually fly or not.

I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

Full Focus Planner Use the code USA5 at checkout to get $5 off of single planners.

Get the daily videos for each podcast episode here.

To continue using the analogy of the commercial airliner, today we're talking about the wings. Which in the analogy are Services and Products. Are you making and selling stuff that people or businesses want at a good margin? If you don't know then go find out by getting the data together, analyzing it, and then make some hard decisions.

I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

Full Focus Planner Use the code USA5 at checkout to get $5 off of single planners.

Get the daily videos to go with each podcast episode here.

You better check yourself, before you wreck yourself! I love that saying and it applies to business as well. If you let overhead get too big, you won't have enough lift from sales and marketing to keep the plane off the ground.

I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

Full Focus Planner

Get the daily videos for each podcast episode here.

In this new series on Business 101, I'm using Donald Miller's book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.

StoryBrand Live Marketing Workshop Jul 19-20

Business Made Simple

Full Focus Planner

Get the daily videos for each podcast episode here.