Marketing Without Rules

Marketing Without Rules

By Lewis VandervalkBusinessMarketing
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Marketing Without Rules episodes

  • MWR #1 - Local Market Takeovers with PJ Hickenbottom

    In this episode of Marketing Without Rules, we dive into the transformative marketing strategies of PJ Hickenbottom, a junk removal business owner who has redefined community-focused marketing. From leveraging Facebook giveaways to partnering with local businesses and nonprofits, PJ shares how he built a standout brand in a small rural market.

    Key takeaways include:

    • How to engage your community with social media giveaways.
    • The power of collaborating with local businesses for mutual success.
    • Creative ideas like branded drink coasters and restaurant takeovers to expand reach.
    • Using nonprofit partnerships to gain recognition and give back to the community.
    • Why genuine engagement and networking—both online and offline—are the future of marketing.

      • PJ’s innovative strategies prove that being a “hunter,” not a “gatherer,” is essential to dominating any market. Whether you're running a small-town business or a large-scale operation, this episode is packed with actionable insights to grow your brand through community-driven efforts.

      Tune in and get inspired to think outside the box, engage authentically, and take your marketing to the next level!

      34 min

    About Marketing Without Rules

    From the publisher's feed

    Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.