In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.

Here are links to the events and technology that were mentioned in this episode:

Marketing Growth Hackathon

MAICON (CATHY100 saves $100, contact Cathy for group rates!) 

Blog post about Descript

Blog post about Marketing and AI

LinkedIn post about saving time with Copy.AI

Paul and Mike’s new book

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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