Insurance extraordinaire Bill Gough talks about ways to position your business in your local marketplace. How to become the "go to" person in your niche.

My special guest today is Chris Atley. Chris is the CEO of Decisions By Design. Chris is also a life coach and consultant.

Chris is known for her ability to identify and remove the obstacles that keep people stuck from realizing massive results, both in their personal lives and their businesses.

She helps her small business clients achieve growth in revenues by shifting belief systems. We're going touch on some of that during our interview.

Chris is a great speaker and best selling author. Her expertise has been shared on Bloomberg Radio, Fox, ABC and the Saturday Morning TV Foundation.

She's an expert in Spiritual Law. She lives and breathes this into her business and personal life. She also sits on several advisory boards where she lends her wisdom and love for philanthropy.

For more information abut Chris and her company, go to: www.chrisatley.com

Certified Financial Planner, and master marketer shares how he follows up with his clients. The things he does and how he does them. Brian's client retention is excellent.

Metaphors are a great way of getting your point across. Great marketers and writers use metaphors and colloquial phrases all the time. You've heard them plenty of times. You probably use metaphors every day communicating with your prospects and clients. There are thousands of metaphors and colloquial phrases. Here are a few:

A shot across the bow His better half Birds of a feather flock together Have your cake and eat it too Worth its weight in gold Standing on the shoulders of giants

The cool thing about metaphors are they are very effective if you're explaining something about your business, product, or services to someone, they don't understand "the language of your business." Be careful.

Don't point the "metaphor gun" at yourself. Don't constantly mumble negative words and phrases under your breath, reminding yourself you're not good at something. Phrases like, "...What a loser." or "...Why do you even try to do this."

When your subconscious mind hears negative comments over and over, it imprints the information on your brain. You may not realize it, but you stamp those negative metaphors deep in your brain.

Bill Gough, Founder and CEO of BGI Systems is back with some heart touching conversations about his son, business, and life.

Adam and Justin Fricke are back, one last time, before they blast off on their BIG trip. Launch sequence started…"T minus 17 days and counting," until these two ambitious young men begin their year-long quest to visit The United States Of America -- Yes, the ENTIRE USA. All 50 states!! Tune in and see how they're using marketing to grow their loyal fan base.

In today's podcast we'll hear about the final tune-up before their big launch... how they've rigged their van… how they're using marketing to build a loyal following.

It's okay, you have their permission to push back, and treat yourself to 20-minutes of pre-launch excitement. Relax, and take a break. Close your eyes, and join these guys for this unique... once in a lifetime experience.

If you'd like more information, their trip website is www.brod-trip.com.

Their Twitter and Instagram handles are @brod_trip.

The final countdown has commenced. The next time you hear from Justin and Adam, they will have started their journey across America.