Marketing your Private Practice with Kathy C

If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…”  

Or maybe you wonder if your time at the event was even worth it… then this episode is for you. 

Those words are what I call the “after-event regrets.” The coulda-shoulda-woulda thinking that happens when you realize there were missed opportunities because you forgot to do specific actions. Actions you know could have helped bring about a different result. 

There are 10 specific actions you can take when attending a conference or event to help get the most ROI possible. Big or small, local or global… even events where you hop on a plane and travel to them -  you want a good return on your investment for your time and, sometimes money invested by going to any events.  

Some of these actions helped me get results, and today, I share a story of one event and how it turned into almost 50,000 in revenue over 3 years and a amazing opportunity to meet some TV and music celebrities at a Gala in Hollywood!    

Listen in to this episode to learn how to plan specific actions before, at and after the event to ensure you never feel that way again. Knowing these 10 actions and doing them will help you get the MOST ROI possible from any event or conference you attend. 

Hit play now to listen in and you will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/104   

Click here to send Kathy a text message about this Episode

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Your actions BEFORE, AT and  AFTER an event or conference will make or break the ROI you experience.

 One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI)  that continues to this day!  I’ve tracked over $775,000 in revenue to that event and it continues to grow every year. 

Events can help you grow as a person AND as a business too. And to be clear… ROI is not always about money either.  The people you meet and the skills you learn - can play a factor in your ROI from any event. They did with mine. 

One thing I have learned about events and conferences… is that you should never just SHOW UP at an event or conference - whether you are attending as a participant, speaker or even having a booth as a sponsor or exhibitor. 

There are specific things you can do to ensure you get as much ROI as possible. I teach my Academy members to do these as well because they help boost the ROI from your time, money and energy invested into events.  Some have had phenomenal results. Some didn’t even realize they were having results til we analyzed what happened. 

Be sure to hit play and listen in to learn the 3  key things you should do to ensure your time and money are well spent. These steps will help you get the most out of your time at events and conferences and bring real benefits to your business.

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/103  

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!) 

If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website.  You will discover ways to transform this neglected website page into a client-booking machine. 

Yes, what I’m saying is there are steps you can take to make sure that more visitors see that form and actually complete that contact form and reach out to you.  = MORE CONSULTS! 

Listen in to find out how you can transform your own contact page so that it works efficiently to bring in more consults - potentially multiple requests every day, which is what happens with my clients when they make these changes. 

In this episode, we cover: 

• Optimizing your contact page to invite more conversions to book a consult (I’ve rarely seen a contact page that was booking more consults than it was losing leads!)
• Setting up the contact form to minimize spam and target ideal clients (This will ensure you don’t get all sorts of tire-kickers wasting your time)
• Ways to ensure you never miss a consult request from your website (It happens more than you realize!)

It's not just about having a page with a contact form; it's about optimizing and using this page to get MORE people to fill out that form and contact you. 

More Consults are the Path to More Clients! 

Grab the Free Guide of the 10 steps to optimize your contact page here - https://www.pepperitmarketing.com/contactpage 

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/102 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving.  

It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it! 

They need to feel that you understand their problems and can help them. That’s what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.

After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn’t really understand what she was offering, how she could help them… and even who she was!!!

Be sure to listen in to learn more about:

• Ways to get SPECIFIC with your website content and messaging to create a connection with visitors
• How to put the YOU in your website so they know they can TRUST you 
• Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit button

These lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it’s on the mark, they will be searching for that book-a-call button! 

Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself. 

This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business.   

My goal when I started this podcast almost 2 years ago was to keep sharing the lessons that came out in my weekly newsletter that I started in 2009 but to add a dimension to it, so that folks who are interested in listening into more details, can do just that 

I thank you for your listenership and hope you enjoy today’s lesson along with a highlight of the top 5 downloaded lessons from the podcast from the previous 99 episodes.  

These episodes cover practical marketing tactics, including boosting your email list, improving email subject lines, optimizing lead generation, offline marketing strategies, and effective time management for marketing activities.

Plus, I have a way you can win my Interactive Pricing Calculator to help you price your services and programs at a profit or a Quick Coaching Session… 

Be sure to listen in to learn, and find out how you can enter your name in that draw to win!  

Enjoy and I will as always, have links to access everything in the shownotes at http://marketingyourprivatepractice.com/100

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content?

Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier.  Easier to do.  Easier to write. 

The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content.

It's all about making your message resonate with your audience in such a way that they feel you, and feel they know you.  Two key factors when clients make a decision to work with someone whose expertise is the service they offer. 

Here's what you'll learn by tuning in:

• The four magical words that will simplify your marketing efforts and make your content creation so much easier!
• Why you MUST infuse your personality into your online marketing content, especially for practice owners and service providers
• Tips for avoiding common pitfalls that can make your content feel impersonal.

So, if you're ready to make your marketing easy and improve the results from it. Then hit that play button now. 

I shared a few resources in this episode and you can access them at http://marketingyourprivatepractice.com/99  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me. 

Colleen has a business and podcast called Exam Room Nutrition where she offers resources that simplify nutrition for the busy medical professional, and with this, she also has a podcast.  She was looking to attract more sponsors for her newsletter for her Exam Room Nutrition business. 

She knew her message needed a bit of fine-tuning to resonate better with people and that’s why she booked the marketing review. 

By listening in, you'll learn how to do the same for your business or practice with the key marketing advice I shared with her.   We covered 3 main areas:

1. Refine and Clarify your Marketing Message
2. Craft a Compelling Story on your Website 
3.  Strategic Positioning of Website Content and CTAs

Whether your marketing messages have a goal of acquiring new sponsors or those messages are to gain clients… the underlying foundations are the same for each. 

All your website visitors need to clearly ’get’ your message in order to take action on it. 

Be sure to check out this episode and learn how to increase your own sales (aka new clients) by improving your messaging, and how you can get a free marketing review too. 

All the details and how to connect with Collen Sloan are on our show notes page at - http://marketingyourprivatepractice.com/98      

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you struggling to get the word out about your services? To get more clients? People you can help with your skills and expertise? 

Many business owners face the same challenge - how to attract more clients? 

One tactic is ensuring you have a presence online where people are looking for help.  And it’s not always on social media. Think about it. Where do you look for help?  Most people click a search engine and type in a question. 

This is where people are looking and your social media posts are not what gets shown to them as a result, not nearly as much as website content.

This is why focusing on some foundational marketing strategies is critical as part of your overall plans.

This episode shares strategies you can use to get more traffic on your website and blog posts in particular. Even if you do not blog on a regular basis!!


Website Traffic = Visitors = Leads = Clients. 

Listen to this episode to learn ways you can drive more traffic to your website and how cornerstone blogs play a part in this. 

The goal is to get you more traffic and visitors to your website, so you can turn them into clients.  

Listen in to learn more and you can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/97       

Here is a direct link to the free stats tracking template as well: https://www.pepperitmarketing.com/freestats 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you ready to finally get some traction and traffic to your website?  

Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-changing for clients.  

That is a primary role blogs play in your marketing plans… bringing traffic, leads and clients to your online door - your website - and they also help search engines understand what services you offer so they can send people to your online door too! 

In this episode, we look at the first 5 of 10 proven marketing strategies that will help you boost traffic on cornerstone blogs and even regular blogs. 

These strategies are designed specifically for private practice and service-based businesses to increase the visibility and traction of these blog posts and ultimately drive more traffic to your website. 

They are not complicated to do and fit easily into your regular marketing plans. 

The bonus??? They don't require hours of work or mean promoting your blogs in places your clients never ever visit! 

Be sure to listen to this episode to learn 5 of the 10 Marketing Strategies to get more traffic to your cornerstone blog posts. Traffic you can then convert into leads and clients!    

Next week part 2 will be out with the final list of 5 strategies. 

Click that play button now. You can access the resources mentioned in this episode on the show notes page at http://marketingyourprivatepractice.com/96      

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too.

Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they can do even more for you!  

The last thing you want happening is using cornerstone blogs as part of your marketing plans, and having them become just articles to read versus an article that could turn that reader into a client. 

When you take the time to optimize and format your blog posts, especially a cornerstone blog post, that’s when the blogs start working for you 24-7, bringing in even more traffic and converting those readers and visitors into leads and clients.  

Be sure to listen to this episode to learn 5 Easy Steps to Optimize a Blog Post to Increase Traffic & Leads.

You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/95     

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!