If you’re like many of the practitioners I work with, you've probably found yourself lost in time creating marketing images. 

You start with the intention of creating an image or two for your newsletter and then some social media posts to go with it, and before you know it, hours have passed. The problem isn't just the time; it's also the frustration that builds when you go to reuse an image and make a new version, and you can't quickly find and reuse the content you've already created.

Sound familiar? It probably does based on all the feedback and info I hear from practice and business owners who tell me this very thing. 

Instead of trying the same things many do to get out of this pattern, why not get a solution that works and stops the chaos and time suck of creating images for your marketing. Be sure to  check out this episode and learn how you can implement a simple system that DOES save you time all while ensuring your images are also effective and help get you results. 

Listen in and discover how you can make that 5 minutes max rule for creating marketing images a reality and save time - that precious resource we all have a limited amount of. 

You’ll also learn: 

• The importance of being organized with your marketing.
• The undeniable value of repurposing and reusing content.
• A 5-Step Plan to Save Time Creating Marketing Images 

Be sure to listen in and get all the resources and the transcript on the show notes page at http://marketingyourprivatepractice.com/60

Resources mentioned: 

• Canva Waitlist to get the special pricing - https://pepperitmarketing.com/canvawaitlist  
• Ep 59  5 Strategies to Create Effective Marketing Images and SAVE Time https://www.pepperitmarketing.com/podcast/create-effective-marketing-images 
• Ep 28 - 5 Ways a Consistent Content Plan helps Grow your Biz - https://www.pepperitmarketing.com/podcast/consistent-content-plan 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Every private practice owner I chat with mentions two consistent pain points: the struggle to find marketing images that genuinely resonate with their audience, and the amazing amount of time they find themselves spending on creating their marketing images. Sound familiar? Well, this episode is just for you.

Listen in, and you’ll learn:

• Sourcing and Copyright Awareness with Stock Photos
• Brand Consistency and Repurposing Marketing Content
• 5 Strategies to Create Effective Marketing Images and SAVE Time

Now, I won’t give everything away, but each of these topics is aimed at addressing those challenges you and many others face every week. Challenges that make it harder and harder to be consistently marketing your private practice. 

By the end of this episode, you’ll be armed with strategies to not only choose images that appeal and connect with folks but also streamline your image creation process, saving you valuable hours.  

And there's a special bonus lesson tucked away that you won't want to miss - a golden nugget of wisdom to help you save a ton of time!

Be sure to listen in and learn the 5 strategies to help you overcome those marketing image issues and elevate your marketing. And why not free up some of that precious time while you’re at it? 

Hit play and let's make your marketing images work harder for you and you working smarter! 

You can get all the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/59   

Resources mentioned:

• Waitlist for the updated Canva Training - https://www.pepperitmarketing.com/canvawaitlist 
• Episode 20 - Knowing what your time is worth  https://www.pepperitmarketing.com/podcast/price-group-programs   
• Lindley Ashline from  http://www.bodyliberationphotos.com 

Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Over the years, I've seen countless practice and business owners block their own growth by missing out on some fundamental marketing tactics when it comes to lead generation, and I don't want you to be one of them! 

If you've ever wondered about the power of lead magnets and how they can help you get more clients and grow your private practice, then you're in for a treat.

Today, I want to help you avoid the biggest mistake folks make when it comes to lead generation and losing out on a steady flow of leads to your door! 

Here’s the thing… regardless of where you stand in your private practice journey, having a steady flow of leads is what fuels your growth. Those leads turn into clients, and that is what you need to grow your business. Yet many folks sabotage these efforts by taking the easy way out. 

The question you want to ask yourself is -- Are you maximizing your lead generation system or leaving untapped potential on the table? This episode has some eye-opening info to help you understand what NOT to do when it comes to building a steady flow of leads to your practice or business. 

In this episode, we unravel 3 overarching lessons:

• Why capturing leads is critical to business growth  
• 5 reasons you should NEVER Give Away a Lead Magnet for Free
• The importance of focusing on long-term growth over short-term ease

Be sure to listen in and get the resources mentioned below - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/58       

Resources mentioned:

• Ep 13 - 20 Types of Lead Magnets  https://www.pepperitmarketing.com/podcast/types-lead-magnets-more-leads
• Ep 15 - How to Plan your Lead Generation System to Increase Leads and Clients  https://www.pepperitmarketing.com/podcast/plan-lead-generation-system  
• Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats 
• Elevate your Lead Gen Strategy with a free Marketing Review -   https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In a world saturated with noise, it's imperative for your marketing to stand out if you want to grow your private practice. And I’ve been on some websites recently and folks are there selling their ‘signature programs’ but here’s the thing no one wants to buy a signature program!  

Listen, I’m not trying to be mean here… but realistic. If you want to sell more of your Signature Program, then you need to make one huge change in your messaging. 

Because people do want something from you, but it simply is not your bland, generic, signature program as so many practice and business owners keep calling it.   

(And this lesson applies to you if you have a service/package or course you offer clients as well).

You can learn exactly what folks want and what you need to shift with your marketing and your messaging in order to have more people asking about and buying that signature program you have to offer them. 

Check out this episode of the Marketing Your Private Practice with Kathy C, and you will discover some eye-opening strategies for marketing a signature program:

1. Why you must avoid the words “Signature program” and other generic terms
2. How lack of clarity in your messaging kills your marketing efforts and ROI. 
3. The #1 marketing tactic so that your programs and services appeal to more clients.

People don't want another generic program; they are seeking specific solutions to their problems, and this is what you need to offer them! 

Listen in to learn how you can easily do this with your marketing! 

The resources mentioned can be found on our shownotes page at - http://marketingyourprivatepractice.com/57 

Book your free Marketing Review with Kathy at https://www.pepperitmarketing.com/review  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

There is no need to create tons of content to market your private practice and spend time you don’t have to do it.  You could actually create 5 pieces of content and turn that into more than 45 pieces!  

If you've ever felt overwhelmed with your marketing, especially with the seemingly insatiable need for new content in today's online world… you are not alone. 

But there are ways to save time when you do your marketing, and it starts by learning ways to repurpose your content. 

We live in a world where content is king, and yet, the demand for fresh, engaging content across various platforms can be taxing to create. 

The trick is not about churning out more content, it's about strategically repurposing your content so you can use it in more ways. 

One well-written article can be transformed into a series of tips for your clients, blog promotional posts, engagement posts, and even videos for different social media platforms. This repurposing method not only optimizes your resources but also keeps the content consistent and messaging happening on all the social media channels you use. 

Check out this podcast to learn more about 

• The importance of creating content with value and purpose
• Saving time with content repurposing
• How to take 5 pieces of content and turn it into more than 45 pieces of content

Having a repurposing process for your marketing content allows you to leverage the same base content in many ways, which reduces the time spent on creating your marketing content. 

This could be the turning point in your content marketing journey!

You can access the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/56       

Resources:

• Ep 30 - Simplify Your Private Practice Marketing - https://www.pepperitmarketing.com/podcast/simplify-marketing-practice 
• Ep 10 - Streamlining: The Path to Stop that Endless Cycle of Marketing - https://www.pepperitmarketing.com/podcast/stop-endless-marketing 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When you write an article to use for marketing your private practice, be sure to leverage it for a newsletter and a blog post to maximize your reach and impact.

You don't want to waste time or your valuable content by limiting it to just one platform. But BEFORE you post it in both places, there are specific elements to format differently so you get the most ROI possible from the content. 

In this episode, you will learn: 

• Why you format newsletters and blogs differently 
• How the audience you are creating your content for matters when it comes to formatting the content 
• The 7 key elements require different formatting for newsletters and blogs

When you are strategic when it comes to creating your marketing content, and you use smart formatting tactics, you will maximize the impact of your marketing. 

Check out this episode to learn how to format your newsletter and blog content for the most ROI possible! 

 

You can access the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/55      

Resources:

• Ep 50 to 53 on the podcast. http://MarketingYourPrivatePractice.com
• Video on YouTube about H2 Tags  - https://www.youtube.com/user/timeontaskva 
• Connect with Kathy C on Instagram for the Newsletter Video  -  https://www.instagram.com/pepperitmarketing/ 
• Need some help?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

To celebrate my 15th anniversary in business, I‘m sharing 15 key actions and lessons that helped me thrive in business since 2008!

Listen in as I reveal the Power of ONE in these 15 lessons. Whether you're a new or seasoned private practice or business owner, there's something in this episode for you.

Each lesson provides ONE specific action to help you avoid some of the pitfalls that hold practitioners and service-based businesses back from growth and stability. They can also accelerate your path to success.

You'll receive insights and lessons directly from my experiences, which I hope will guide you through your own business journey. Whether you're facing a hurdle in your practice, struggling with personal growth, or simply wanting to learn how you can grow your practice, the 15 actions and lessons will inspire you to keep going and thrive.

Remember, being a business owner is a never-ending journey, and I hope that by sharing my “Power of ONE lessons” you'll find that much-needed push to continue with yours.

Be sure to listen in and get the resources mentioned including the list of 15 Power of ONE Actions and the transcript - on the show notes page at http://MarketingYourPrivatePractice.com/54    

     

Resources mentioned:

• Check out episodes 50 and 51  for the background lessons on the MVP Marketing System and doing your marketing with just 1 hour a  week: http://marketingyourprivatepractice.com 
• Blog How One Membership brought me 750,000 + in Revenue - https://www.pepperitmarketing.com/business-planning/professional-development 
• Free Marketing Stats Tracking template -  https://www.pepperitmarketing.com/freestats 
• Need some help?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Ever want to see how others are able to write articles for their private practice marketing?  And they seem to do it so easy? 

Well, that is what we are doing today on the podcast… Writing an article in under 30 minutes. 

Kathy C asked for your article ideas on Instagram, and today she is taking one idea, one sentence given to her by Olivia from the Arthritis & Injury Care Centre in Nova Scotia and she is walking us through the writing and creation of a 600+ word article …  in under 30 minutes. 

Listen in to see how she uses the 7 Elements of an Effective article and takes an idea from one sentence… and creates an article that Olivia can use for a blog or newsletter for her business.

Be sure to listen in and follow along as Kathy creates the article. 

You can view the final sample article and access the free marketing review of one of your articles on our show notes page at http://MarketingYourPrivatePractice.com/53      

Resources mentioned:

• Check out episodes 50, 51 and 52 for the background lessons on writing articles for your marketing http://marketingyourprivatepractice.com 
• Get a free marketing review of your written article - before you publish it online!    https://www.pepperitmarketing.com/review 

Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Therapy, nutrition counseling, coaching…No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use. 

As a service-based business, your expertise is what people are buying. You need to write your own marketing content! Your own blogs and newsletters. 

And if you are thinking, but Kathy, I can’t write my own marketing articles and content …  I say you are wrong!  

You CAN learn to write your articles for your own marketing so that it is effective and helps you grow your practice…by following a few simple steps. Steps I’ve taught hundreds of others to do!  In my 15 years in business, we have never created articles for our clients, we showed them how to write their own! 

Listen in to learn: 

1. Why your expertise matters in your marketing 
2. Where to find article ideas from real life and your content bucket of topics
3. The 7 Critical Elements to consider before writing one word of your article

Don't let self-doubt hold you back. Embrace your expertise, tap into your creativity, and let your words inspire and engage your audience. Your marketing content should be a reflection of who you are and what you can offer. Be YOU-nique! 

Resources Mentioned:

• Ep 51 - 3 Easy Steps to Create Months of Article Ideas for Consistent Marketing https://marketingyourprivatepractice.com/51 
• Blog -  A Mexican Lounge, a Band, Closed Doors and a Lesson for your Website - https://www.pepperitmarketing.com/websites/obvious-lesson-website 
• The Ultimate Marketing Content Planner - https://www.pepperitmarketing.com/planner   
• Need some help with content ideas?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

You can get the image of the 40 types of Blog Post Ideas mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/52        

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If like many practice and business owners, you are stuck trying to figure out what put into an article for your newsletter, then this episode is for you!  

It’s especially going to help if you often sit down to ‘do marketing’ and only come up with one line … “What do I write or talk about?” 

Kathy C introduces a simple 3-step process to generate a content bucket of ideas - enough content ideas for months or even years - that will help you be consistent with your marketing.

Listen in to learn 3 key lessons:

• Overcoming content creation challenges and how to make writing for marketing easier. 
• The 3-step content generation process; a practical approach to generating ideas for your marketing content - that can easily give you up to 28 potential article ideas.
• Ways to optimize your marketing efforts and build that consistency that is needed to get your marketing to work!

By following this content generation system, you'll have months of content ideas and know what to write about when it comes to your newsletters and blogs. 

Remember, effective marketing doesn't require you to be a professional writer; it's about sharing your expertise and connecting with your audience. You can learn what to write about with the lessons in today’s episode.  

Don't miss out on the opportunity to elevate your private practice marketing. Tune in and take the first step toward success when it comes to marketing your private practice.

Resources:

• Ep 50 -  What to do with 1 hour a week for effective Private Practice Marketing https://www.pepperitmarketing.com/podcast/1-hour-marketing-plan 
• Follow Kathy on IG to see the Video on the “Things People say” document strategy -https://www.instagram.com/pepperitmarketing/  
• The Ultimate Marketing Content Planner - https://www.pepperitmarketing.com/planner   
• Need some help with content ideas?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

You can get the extra visuals that show you the completed content bucket of ideas mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/51       

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!