Marketing your Private Practice with Kathy C

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. 

But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. 

Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations?

Joyce is a nutrition counseling coach who is hosting her second annual summit, called EmpoweRD, to help Dietitians and Health professionals improve their nutrition counseling skills.  

She booked a Free Marketing Review, and we focused on her sales page for the summit. I gave her some strategies and action steps to optimize the page to boost signups. 

The principles behind these strategies apply to any sales page, whether for an event like this or for services or a program.  

Be sure to listen to learn:

• Tactics to use on your main website to help promote your special event 
• How the placement of the content on your page can attract more potential clients instead of having them make a quick exit from the website. 
• When and where to highlight special offers like early bird specials. 
• Why you MUST share the unique aspect of your offer so people clearly understand what makes it different from the competition.  
• Ways to use videos on a sales page and YouTube to help you sell your events or services.  

Don’t skip this episode, you will learn 5 ways you can optimize your own sales pages to increase signups too. 

You can check out Joyce’s EmpoweRD Summit website and use that coupon code MAYDAY if you want to register and save $50 https://nutritioncounselingacademy.com/empowerd2024 

Find all the other resources mentioned at http://marketingyourprivatepractice.com/94

Click here to send Kathy a text message about this Episode

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🔴 Check out our free resources for practice owners

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~ Thanks for Listening!

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. 

But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it could do more to boost your marketing than you realize? And yes, it works even for non-bloggers! 

Interested? Well, this episode shares a marketing tactic related to content on your website in the form of a blog. The ONE type of blog post that you can use on your website that will help boost traffic, improve your search engine visibility and even help bring in more leads.  The trifecta of things that often leads to more clients! 

And you can use this tactic even if you don’t normally do “blogs or blogging.”

Listen to this episode and learn:

• The role and importance of this ONE type of blog post in your marketing strategy and plans. 
• How using this type of blog content can help you boost traffic, SEO and leads - even from total strangers. 
• What the topic of focus should be for your blog post, and why it’s so easy for most business owners to write it! 

Creating this type of blog post - even just one post - can bring you more traffic, more leads, and more clients for your practice or business. 

Best of all… it helps attract organic traffic from people who have no clue who you are.   New leads! 

If you're ready to learn what this ONE type of blog post is… be sure to tune in to this episode.  

You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/93     

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

What do you do when your services have two types of ideal clients? 

Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. 

She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes from how she creates a PDF or marketing content about the workshops to share with people or market to these two different client types. 

To help Mackenzie get more results from marketing her two workshops to two different ideal clients, we focused on 3 main areas:

• Tailor the Marketing Messages to the client type and their specific problems. 
• Simplify the Process to get started by booking a discovery call. 
• Strategic Outreach & Networking to have multiple touchpoints online and offline.  

Listen in to learn the specific advice I offered Mackenzie to help her clarify her messaging so that the marketing she is doing; on her website, through marketing assets she creates and even networking online or in person is reaching the right people to build interest in the workshops and get people signing up. 

The strategies shared with her are very applicable to any business that offers some variation in the services it offers, especially when your offer helps different types of clients.

You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/92   

Connect with Mackenzie online via her website - https://www.costronco.com/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing.  

This happens because their business plans lack a system for collecting and using testimonials in marketing - critical content that builds trust and encourages potential clients to take the next step. Testimonials are the voices of happy clients, and in their own words, you’ve got to be doing more than putting them on a page on your website. 

Here's what you'll learn by tuning in to this episode:

• The value of spontaneous and “in-the-moment” testimonials and ideas for using them in your marketing.  
• Ways to be more consistent with gathering and using testimonials in your marketing and keeping it fresh and relevant.
• 5 Tedsp to create your own system to request, collect, and use testimonials in your marketing; content that converts to clients! 

Remember, your clients' experiences and words are like a secret sales team, working tirelessly to tell others how great you are to work with! Don't let this valuable content slip through the cracks. Get ready to create a system that puts testimonials to work for your practice or business.

You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/91     

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing.

Client Testimonials. 

These are a treasure trove of marketing gold many practice and business owners overlook in two ways: 

1. How valuable this is as marketing content 
2. All the various ways to use them beyond …. putting them on your website. 

These personal endorsements from clients are more than just kind words; they're powerful tools for marketing your private practice and can sway potential clients to choose your services.

In this episode, you’ll learn how to make the most of the testimonials you've already collected and how to showcase them in ways that resonate with your audience and encourage them to take the next step. 

You’ll also understand why it is so important to be gathering these on a regular basis.

 Listen in to discover how you can develop a plan for using testimonials to transform those kind words into a stronger client base for your business.

 You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/90   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. 

It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, that problem can disappear! 

In this episode of the podcast, we continue on with steps 4 and 5 on how to optimize your online booking system. 

It’s all about ways to streamline your booking process for consults and discovery calls so that you get more booked and have more potential leads for new clients. 

 Here's what you'll learn by tuning in:

• Manage Your Time & Your Availability to prevent last-minute Calendar Chaos. 
• Take Control of Your Calendar with appointment caps and time blocks, so you're always ready and at your best for potential clients.
• The Secret of the Shadow Calendar that keeps your availability clear and your stress levels low.

By implementing these steps along with steps 1 to 3 in part one of this lesson (episode 88), you'll make it easier for people to book with you and for you to manage your appointments without the headache. 

Get ready to say Goodbye to the endless back-and-forth games of email tag and Hello to a more organized, client-friendly approach to booking discovery calls. And MORE of them too! 

Be sure to check out this episode and get started on optimizing your online booking process and get more people booking calls with you - and even more critical - showing up for them! 

You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/89  

If you want to book your own Free Marketing Review - click here and sign up - https://www.pepperitmarketing.com/review  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. 

These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! 

Too often, I see booking processes that are literally blocking people from getting on your calendar—no one wants that! 

In this episode, you’ll learn how you can make simple changes that lead to more people booking discovery calls, which will lead to more clients, too! 

Listen in to learn: 

• How to avoid the #1 mistake blocking people from booking consults. 
• Why a manual booking process for consults can be the worst thing to do for your business.
• Steps to Optimize your Online Booking System so that more people are booking discovery calls and consults.  

Be sure to check out this episode and get started on optimizing your online booking process and get more people booking calls with you - and even more critical - showing up for them! 

We’ve got a few resources you can download on the show notes page at marketingyourprivatepractice.com/88 

If you want to book your own Free Marketing Review - click here and sign up - https://www.pepperitmarketing.com/review  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. 

In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be done a lot easier than most realize. 

Your website doesn’t need to be complicated or 1000% perfect, but it does need to be live and working! There are options to get them up and running that won’t break the bank—or your sanity—when you struggle to set it up yourself.  

Your website is always a work in progress, and it's more important to have a functional online presence than to wait for a perfect site. Tawnya offers many tips to do and not do, along with a solution she has with template website designs specifically for service providers. Designs that can be customized with the business's branding, allowing for a quick and efficient setup.

They also talk about some of the technical aspects of website management, such as the importance of keeping plugins and themes updated to prevent security breaches.  

Your website is the foundation of all online marketing efforts. Without it, marketing strategies may fall short, but the main plan is to get that website up and running so it starts working now and can grow with you as you grow too!  

Be sure to check out all the links and resources mentioned by Kathy & Tawnya check out the show notes page at http://marketingyourprivatepractice.com/87    

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

There are 3 very common problems Private Practice and Business owners face when marketing their businesses. 

1. Spending too much time on marketing.
2. Not knowing where to focus when it comes to the content topic and publishing it online 
3. The content creation itself. What do you even use as marketing content??? 

These roadblocks can stall the growth of your business and hold you back from getting clients - heck, it can hold you back from just getting the small things done every day. They often lead to so much frustration and a sense of waste that people give up on it all.    

Giving up is not the answer… The fear of not having anything worthwhile to say, mixed with a lack of strategic planning, can easily leave you feeling stuck and overwhelmed.

So what can you do? 

Well, the best piece of advice I have is to use a tool that can help you overcome those roadblocks so you turn into one of those biz owners who just get their marketing done, who make it seem effortless and get more traffic, leads and clients from it - what the marketing is supposed to do. 

It all starts with….  The topic of this episode today, using a tool that helps with your marketing planning and helps you overcome these 3 blocks! A Content Planner.

STOP! Don’t quit here… Please do NOT dismiss this as something that will not help you. Have an open mind and check out how a planner with some specific elements in it (12 in fact) can help you, It’s something I’ve helped people use for the past 15 years, and it does change everything! 

I’m sharing all sorts of resources on this episode. So be sure to check out the show notes page at http://marketingyourprivatepractice.com/86   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast

Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. 

To help Leah improve and optimize the lead magnet funnel and get more signups, we  focused on 3 main areas:

• Quiz design - to ensure it is what your ideal client wants
• Technical setup of Leah's lead generation funnel
• Using direct calls to action for her coaching services to convert leads into clients

Listen in to learn what advice Kathy has to help Leah get the most results possible from her lead magnet quiz and bring in more coaching clients by optimizing her lead generation funnel and all the messaging in it.

You can get the resources on our show notes page at http://marketingyourprivatepractice.com/85 

Be sure to check out Leah’s podcast Good Girls Talk About Sex podcast on her website https://www.leahcarey.com and if you want to know who your sex and relationship alter ego is definitely go to her quiz page! 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!