Marketing your Private Practice with Kathy C

Are you spending too much time creating videos for Reels that don't reach the right audience or get you any ROI on your time? 

In this episode, you'll learn how to take just minutes to create videos and reels that will help you reach the right audience, build trust and help you grow your practice or business. 

Here are the 3 key lessons covered in this episode:

• Why Talking Head Videos Can Be the Best Video Content for You: Understand the benefits of using talking head videos to build trust with your audience and connect with potential clients while saving time and effort making the videos.
• The Importance of a Consistent Content Plan as the Basis for Your Videos and Reels: Learn more about repurposing anchor content into various formats, including videos, to streamline your content creation and maximize its impact.
• A Simple Process and Framework for Creating Reels and Video Content: Discover a straightforward system for creating fast and easy talking head videos, saving time and effort with your marketing and still being very strategic with your activities. 

Listen in  to learn how to make reels and videos part of your consistent marketing, and when you follow the steps and framework, you'll see how video content can be easier to include in your marketing than you thought. Plus, it will help you leverage existing content, build deeper connections with your audience, and ultimately help your practice or business grow.

Check out http://marketingyourprivatepractice.com/74  for all the resources mentioned in this episode including the “Follow Along Video” to see this in action!  

Resources mentioned: 

• Ep 28 - Consistent Content Plan   https://www.pepperitmarketing.com/podcast/consistent-content-plan 
• Ep 38 - Create social media content in less time -  https://www.pepperitmarketing.com/podcast/marketing-less-time 
• Book a free marketing review with Kathy C - https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode, Kathy C does a free marketing review with Hugo Vrsalovic, a motivational speaker and recovery expert.  They focused on his website and messaging strategy for his business because he was finding that he was not closing enough sales and wanted to find out if the website was clear and easy for visitors to get information. 

A website is a key factor in building trust with potential clients… and they tackled Hugo’s messaging because a lot of his website content was more focused on him rather than the people he can help.  This can cause a trust issue with people and make them wonder more about you and your ability to help versus believing you’re the person to help!  

Another major concern was that Hugo was giving away too much free content without collecting names and emails.

Listen to the advice Kathy offers to help Hugo overcome these roadblocks so he can build that trust and boost sales, as well as learn what he needs to change to get more leads too! 

You can access all the resources mentioned on Kathy’s website at http://marketingyourprivatepractice.com/73  including a list of action steps she recommends.

Book your own free Marketing Review - https://www.pepperitmarketing.com/review  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Today we are going to explore some social media best practices that can make a significant impact on the marketing for your private practice.

While I often say that social media shouldn't be the sole focus of your marketing strategy, it does play an important part, so following best practices will help boost your efforts and results.

Social media becomes incredibly powerful when it's integrated into your four pillars of online marketing: Foundations, Messaging, Content, and Systems. 

Ultimately your social media marketing should drive more traffic to your website, generate more leads, and convert into more clients and revenue, setting the stage for long-term success.

The 7 items I’m sharing today are key areas that many practitioners and biz owners overlook or misunderstand when it comes to social media marketing and end up hurting your marketing not helping!  I'll highlight common mistakes, explain why they're problematic, and provide practical solutions for each.

Listen in to learn why it’s important to: 

• Optimize your social media strategy as part of your marketing plan
• Customize your social media content for different platforms
• Choose the right social media profiles and connections for your goals

For more detailed insights and a full transcript of this episode, be sure to visit our show notes page at http://marketingyourprivatepractice.com/72 . Don't miss out on the valuable tips and strategies that will maximize your social media marketing efforts and your time!

Resources mentioned: 

Black Friday Sales and Bonus Offers - https://academy.pepperitmarketing.com/ 

Book a Thrive Discovery Call - https://calendly.com/kathyc/thrive 

Ep 18: Stop using Link Tree and make your own IG Landing Page https://www.pepperitmarketing.com/podcast/ig-profile-link 

Ep 49: Learn about Instagram's new five links on your profile feature https://www.pepperitmarketing.com/podcast/instagram-update-links 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Dr. Toni Cooper booked a marketing review with me to improve the visibility of her podcast and books, she is booked with clients, so the focus for her was on the books and the podcast.  

We sat down and talked about her business; she’s a psychologist, author, speaker and podcast host. Toni is looking for more people to buy her books, sign up for her free ebook and listen to her podcast, so we started with her foundations and looked at what she was doing for marketing for both her podcast and books. 

The advice I gave her focused on 5 main areas. 

1. Position Yourself with More Authority
2. Use Clear and Direct Calls to Action in your Marketing
3. Take Advantage of Social Media to Promote your Services
4. Avoid Marketing Tools that Take Traffic Away from Your Website
5. Track your Numbers and Analytics to Know what’s Working

Much of what we talked about is advice that would work for any practice or business owner. The principles are similar even when the services may be a little different. 

Listen in and take some of this same advice I gave Toni, and apply it to your own marketing and business. Boost the results you get with your own marketing!

You can get all the resources mentioned, plus details on each of those 5 action steps shared with Toni on our show notes page at http://marketingyourprivatepractice.com/71 

• Connect with Dr. Toni Cooper - https://www.drtonicooper.com/ 
• Book your own Marketing Review - https://www.pepperitmarketing.com/review 
• Ep 70 - Using Instagram Stories with clickable links - https://www.pepperitmarketing.com/podcast/boost-email-list-social-media 

Thrive Marketing Academy -  https://www.pepperitmarketing.com/thrive 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you ready to learn how to grow your email marketing list effortlessly using Instagram?  And even better, using ONE simple type of post.  

This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a tactic that takes less than 2 minutes to do,  this episode is a must-listen.

Hit play to learn about:

Consistent Lead Magnet Marketing: Kathy emphasizes the importance of consistently promoting your lead magnet. Avoid the common mistake of assuming that having a lead magnet is enough and discover why ongoing marketing is crucial for success.

Leveraging Instagram Stories: Explore the power of Instagram Stories as a tool for lead generation and how to make the most of your Stories to expand your reach and encourage more sign-ups.

Content Mix and Consistency: Uncover the significance of maintaining a balanced content mix on social media, including Instagram. Kathy shares her content success formula and how you can have the right balance between educational, sales-focused, and persona-driven posts.  

Tune in for the step-by-step on how to make this work for your practice! 

Resources Mentioned : 

• Book your seat in the Free Lead Magnet Training  - https://academy.pepperitmarketing.com/leadmagnets   
• Book a  Free Marketing Review - https://www.pepperitmarketing.com/review 
• Ep 67 - 7 Elements of Lead Generation System -  https://www.pepperitmarketing.com/podcast/never-stop-lead-generation 
• Ep 68 - Change ONE thing to get more Signups   -https://www.pepperitmarketing.com/podcast/more-signups-lead-magnet
• Ep - 69 - Mistakes with lead Magnets - https://www.pepperitmarketing.com/podcast/mistakes-stop-growing-email-list 
• Ep 13 - 20 Types of Lead Magnets https://www.pepperitmarketing.com/podcast/types-lead-magnets-more-leads

You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/70         

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you find people simply aren’t signing up for your lead magnet and your email list is not growing…this episode is for you. 

We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a consult or signing up to work with you. 

We go over the critical role of a lead magnet which is the cornerstone of successful lead generation. Throughout the episode, you'll uncover valuable insights such as:

• The Power of Strategic Planning 
• The Branding Advantage with Lead Magnets 
• How Simple Wins Over Solving Every Problem Everyone Has!

Listen in to discover how to optimize your lead magnet to boost your list-building efforts and avoid common mistakes that may block you from attracting new leads and new clients. 

So, dive into this episode and learn how to supercharge your lead magnet and, in the process, your lead generation activities too! 

Resources Mentioned : 

• Book your seat in the upcoming Free Training to Create your Irresistible Lead Magnet from Start to Finish in 2 weeks  - https://academy.pepperitmarketing.com/leadmagnets   
• Episode 67 - Never Stop Lead Generation - https://www.pepperitmarketing.com/podcast/never-stop-lead-generation 
• Ep 68 - Change ONE thing to get more Signups for your Lead Magnet   https://www.pepperitmarketing.com/podcast/more-signups-lead-magnet
• Ep 13 - 20 Types of Lead Magnets https://www.pepperitmarketing.com/podcast/types-lead-magnets-more-leads

You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/69        

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Private practice and business owners face so many challenges when it comes to lead generation and list building. 

In this episode, we uncover some roadblocks experienced when it comes to lead generation and how attempts to fix things can sometimes make the situation worse. 

Discover the typical errors that folks make when trying to get more people to sign up for their lead magnets. Missteps that block your progress instead of helping you get more leads and building your list of potential clients.  

Here are the key takeaways from today's lesson:

• 4 common reasons you are not getting signups
• How fixing some mistakes can backfire
• Why messaging consistency is crucial for more leads

Tune in to the full episode to learn more about why you may not be getting people signing up for your lead magnet and insights into optimizing your lead generation process. Especially your lead generation page! 

It’s a simple approach and one that actually means creating less marketing content too.  Who doesn’t love that??? 

Learn to refine your lead generation strategies and attract more prospects with your lead magnet and grow your list of potential clients.

Resources Mentioned : 

• Book your seat in the upcoming Free Training to Create your Irresistible Lead Magnet from Start to Finish in 2 weeks  - https://academy.pepperitmarketing.com/leadmagnets   
• Episode 67 - Never Stop Lead Generation - https://www.pepperitmarketing.com/podcast/never-stop-lead-generation 

You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/68       

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Growing a private practice or business requires a key element every company needs no matter the size. 

A list of prospective clients or leads. 

Building a list like this means doing lead generation activities. Yet, some practice owners feel there are marketing activities that are reserved for the big companies! Or that are simply not necessary for them. Lead generation is one of these. 

Too often, I speak with practice owners who think it's not important because they have lots of clients and get clients from referrals, not marketing, so... this is why they don't focus on building a list of prospects.

But I will tell you when things slow down, and they are scrambling for new clients, that is often when they see the error of their ways. They are in regret mode. 


Today, I want to help prepare you for never being in regret mode and share more about that ONE marketing activity you should never stop doing - lead generation. 

Be sure to listen in to learn:

• The importance of Lead Generation, even for small biz owners
• The 7 foundations for an optimized Lead Generation System and Funnel
• A huge mistake many people make with their Lead Gen system and what to do instead

RESOURCES MENTIONED: 

Ep 18 - Fix your Instagram Link in Bio - https://www.pepperitmarketing.com/podcast/ig-profile-link 

Book your seat in the upcoming Free Training to Create your Irresistible Lead Magnet from Start to Finish in 2 weeks  - https://academy.pepperitmarketing.com/leadmagnets

You can get all the resources mentioned, the transcript, and access to Kathy’s free training that starts in November at http://MarketingYourPrivatePractice.com/67      

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you. 

I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their heads and say, "That's me!" But here's some good news: I've found a way through it, and I'm sharing it with you today.

In this episode, we dive into a powerful tactic that can shift how potential clients perceive you and your marketing message. It's not about the next shiny tool or some marketing gimmick. It's about genuinely resonating with your audience. And the magic? It lies in these three transformative lessons:

• Strategic Content Creation
• Authentic Client-Centered Messaging
• The Power of Capturing Client Feedback

There are 4 easy steps to make this happen, and you can use them in your practice, starting today. Actionable steps designed to change how you approach marketing, and, most importantly, the words you use to speak to those ideal clients!   

So, if you're ready to change up your tactics, boost booking for your discovery calls, and fill your practice with clients who truly value your work, then this is the episode for you. And hey, if you find it as transformative as I believe you will, don't forget to share it with other practice owners who could benefit from a little marketing magic too.

Get all the resources mentioned, the transcript, and more on the show notes page at http://MarketingYourPrivatePractice.com/66     

Book your FREE Marketing Review with Kathy C today - https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Every business owner faces the challenge of crafting that clear message that resonates with your ideal client. 

Marketing your private practice or business is not just about saying the right thing, but saying it in the right way and in the right place. There are tons of frustrations that come with juggling these elements, especially in today’s online world, where attention spans are fleeting, and competition is fierce.

It’s the same issue Ashley Bonkofsy with Better Learning Therapies in Layton, Utah was having when she booked a free Marketing Review with me. 

In this episode, we talk about the issues Ashley was having, and I shared with her something I found on her home page … one shocking discovery that made her realize the ONE element of her message that was missing. An element that would hit home with those ideal clients she was looking to reach. 

If you've been struggling to get clarity with your own message in your marketing, so that it makes your content visible and impactful, this episode is for you. 

We simplify the strategies behind successful messaging that will help Ashley reach those dream clients who are a perfect fit for their services. 

Listen in and learn some actionable insights and tactics to clarify your messaging and resonate with your ideal clients. 

Don’t let your message get lost in the noise. Make it count! Listen in and learn how to be more clear with your messaging to book more of your ideal clients.

• Learn more about Ashley Bonkofsky on her website  -https://www.betterlearningtherapies.com/ 
• Book your own Marketing Review with Kathy C - Learn what action steps you can take and start booking more of your ideal clients. Sign up here - https://www.pepperitmarketing.com/review  
• Get all the resources mentioned at http://marketingyourprivatepractice.com/65 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!